In this episode of the Ecwid Ecommerce Show, we dive into the world of multichannel selling.
Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media.
To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and strategies to help advanced business owners take their businesses to the next level.
Streamline Product Feeds with Channable
Mayon explains that product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, 谷歌, Facebook, 和更多.
With Channable, sellers can easily manage their feeds and adapt their product information according to each platform’s requirements. 许多企业主在手动管理 Feed 时都遇到了 Feed 损坏或产品丢失的问题. Channable 通过处理复杂的任务并提供直观的界面将数据映射到正确的渠道来简化此过程.
简化您的亚马逊销售之旅
对于首次亚马逊卖家, 开设亚马逊商店的过程可能会让人不知所措. Channable 允许卖家管理现有 Ecwid 商店中的基本功能，同时可以直接在 Channable 中填写更复杂的细节，从而简化了这一过程.
通过直接API连接, 卖家可以轻松地将产品从 Channable 推送到他们的亚马逊卖家账户. Channable 帮助设置过滤器, 确保数据格式正确, 并协助填写亚马逊所需的附加属性. 针对缺失信息提供错误消息, 让商家不断迭代直至完美.
从亚马逊到利基平台
亚马逊是一个庞大的市场，涵盖广泛的产品类别, 但也有专门针对特定行业的较小的利基市场, 例如电子产品或运动服. 对于在电子商务方面更有经验的卖家, 探索竞争较少的较小市场可能非常有益.
就隐蔽平台而言, 谈话的焦点主要是欧洲市场. 迪卡侬等平台, 乐华梅兰, 和韦菲尔 (适用于家居和 DIY 产品) 被提及为值得注意的选项.
欧洲市场以其碎片化和多样化的平台而闻名, making a third-party marketplace platform even more crucial for successful expansion.
跨大陆的履行和运输策略
然后讨论转向试图打入新市场的企业主, 例如瞄准欧洲的北美商家. 履行成为一个重要的考虑因素, and Amazon’s fulfillment network is often leveraged by European merchants selling in the US. 然而, the reverse scenario is less common.
The conversation touches on the potential shipping networks of various marketplaces, with TikTok emerging as an interesting player in the social commerce space.
Connect Your Ecwid Store to Channable
You can find Channable in the Ecwid App Market and connect your store to it easily. Just import your product data and start experimenting with different channels.
The Ecwid and Channable integration provides you with a seamless experience in managing orders, 履行, and stock synchronization across different platforms.
If you’re an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a must-listen. Join us as we reveal the secrets to successful multichannel selling and discover new opportunities to grow your business.
