Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalization and effective communication using email.
Find out how to build strong digital relationships with your customers, drive long-term sales, and achieve success through email marketing.
Meet Amandine
Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made 邮件黑猩猩 templates for businesses. As a top 1% email marketer on Upwork, Amandine’s insights and strategies are invaluable resources for entrepreneurs and business owners looking to improve their email marketing campaigns.
Is Email Marketing Dead?
在播客期间, Amandine Liepmann talks about the misconception that email marketing is no longer effective. 实际上, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. This is in contrast to social media marketing, 其回报仅为 $5 for every dollar invested. 许多企业家忽视了电子邮件营销的力量, 未能获得显着效益.
扩大电子邮件列表的最佳实践
阿曼丁·利普曼 (Amandine Liepmann) 建议希望有机增长电子邮件列表的企业家在尽可能多的地方放置注册链接, 从博客文章到社交媒体资料再到网站表单.
Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. 交互式弹出窗口有一个 9% 选择加入率, which is significant when compared to the standard popup’s 3-4%. Amandine suggests testing different types of incentives to encourage signups, 比如打折, dollar amounts off, or free shipping. You can see which deals resonate best with your audience.
然而, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.
Tools for Writing Email Copy
Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create high-quality content without worrying about making mistakes.
Must-Have Email Campaigns
A welcome sequence of 2-5 对于希望给人留下良好第一印象并推动持续长期销售的企业家来说，电子邮件可能是一个极好的唾手可得的成果. 这是介绍您自己和您的业务的有效方式, 以及为您的订阅者提供价值. Amandine 建议关注您的产品或服务如何带来变革，而不是简单地介绍自己.
欢迎系列提供了与新订阅者建立信任和信誉的机会. 欢迎电子邮件的打开率介于 50-80%, 这非常好, 尤其是与标准电子邮件的打开率相比 20-30%.
Amandine 还建议使用模板并创建自定义细分. 例如, 为过去六个月内但最近没有进行过购买的客户创建细分. 对于忠实的客户, 获得大幅折扣或网络研讨会等独家机会可以帮助加强他们与品牌或公司的关系.
废弃的购物车和购买后的后续电子邮件也很有效. 更高级的策略, like product recommendation emails, can be implemented using customer data to suggest related products.
Less Is More
Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. 有趣的是, text-based emails with a succinct format tend to have the highest deliverability rates and may be perceived as more personal by recipients.
Test the Waters with AB Testing
Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.
Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email marketing strategy, these insights can help take your campaigns to the next level.
