Essential Business KPIs for Online Stores & How to Track Them Like a Pro

20 min read

In the world of business, data is king. 然而, navigating this massive amount of information can be overwhelming.

Enter key performance indicators, or KPIs – the beacon that guides you through the stormy waters of data to the sunny skies of valuable insights for your business.

One of the most crucial aspects of ensuring business continuity is having a clear understanding of your business growth KPIs. This can help you develop better strategies, make more informed decisions, and ensure your business’s sustainable growth.

所以, what exactly are KPIs in business, and how can they help you focus on what is most important for the success of your venture? Dive into this post to learn about essential key performance indicators for online stores and how to track them like a professional.

Understanding KPIs in Business

In a business landscape where competition is fierce and margins are thin, a keen understanding of business KPIs (key performance indicators) can spell the difference between success and failure.

所以, what is KPI in business? 本质上, KPIs are measurable values that can be used to assess an organization’s success in meeting various business objectives. They come in many forms – from measuring revenue growth and customer retention to tracking employee performance and productivity.

What Are KPIs?

At its core, 关键绩效指标, meaning in business, is about measurement — they’re the critical (key) indicators of progress toward an intended result. KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision-making, and help focus attention on what matters most.

Different Types of KPIs

When it comes to measuring business performance, there are various categories that KPIs can fall into. These categories help organizations track and evaluate different aspects of their operations, such as financial performance, customer satisfaction, operational efficiency, and employee productivity.

Here are some common KPIs that many businesses track:

Financial KPIs: these measure your business’s financial health and performance, such as revenue growth, profit margin, and return on investment.
Customer KPIs: 这些跟踪您为客户服务的情况以及他们对您的产品或服务的满意度 - 例如, 客户满意度分数, 保留率, 和净推荐值.
运营关键绩效指标: 这些衡量您业务运营的效率和有效性, 例如库存周转率和员工生产力.
员工关键绩效指标: 这些重点关注个人和团队绩效, 例如销售目标和客户服务评级.

为什么企业需要 KPI

想象一下在没有指南针的情况下驾驶一艘船. That’s a business without KPIs! 作为企业主, you need to track progress, forecast the future, and make decisions with confidence. KPIs are the compass that helps you steer your ship in the right direction.

Benefits of tracking KPIs:

Performance tracking: By defining and tracking KPIs, you can monitor your business’s performance in real-time and make necessary adjustments to stay on course.
Goal setting: KPIs provide a benchmark for setting achievable goals and measuring success.
Data-driven decision-making: 而不是依靠猜测, 使用 KPI 可以让您做出数据驱动的决策，从而带来更好的结果.
确定需要改进的领域: 通过分析您的 KPI, 您可以确定业务中可能需要改进的领域并采取纠正措施.

对于在线商店, tracking orders can guide decisions about inventory management and marketing strategies

在线商店必备的 KPI

如你看到的, 有许多不同类型的业务 KPI 和许多您可以跟踪的指标. 乍一听这可能让人不知所措，让您想知道在线商店中应该关注什么. 事情是, depending on your business, the KPIs you choose to track will vary.

然而, if you’re an online store owner, there are specific KPIs that can make a significant impact on your business’s bottom line.

所以, what metrics are the most important for your online store? 请仔细阅读，找出答案.

Tracking Traffic

Getting more visitors to your store starts with understanding where your traffic is coming from. By tracking website traffic, you can identify which channels are driving the most visitors and adjust your marketing strategy accordingly.

Here’s what you need to pay close attention to as an online store owner:

Number of online store visitors
How much time people spend in your online store
How many of the visitors are returning
What device they use to browse your store

That helps you track your store’s traffic and adjust your marketing strategy accordingly. 例如, if most of your traffic comes from mobile devices, it may be worthwhile to optimize your website for mobile users.

Tracking Orders and Conversions

对于在线商店, orders are the lifeblood of your business. 跟踪订单可以帮助您了解客户’ 购买行为并做出明智的决定以推动更多销售.

以下是您在订单方面需要跟踪的内容:

总订单数及收入
兑换率 (已完成购买数/总访客数)
重复订单数
人们通常购买多少商品
您在特定时期内售出了多少件商品.

一旦您弄清楚哪些因素有助于更大的订单, 您可以使用这些策略来鼓励客户再次购买并下更大的订单. 例如, 如果您发现在您消费一定金额提供免费送货后订单量激增, 您可以再次使用该策略来提高销量.

追踪财务

跟踪您的财务流量，了解您的业务运营情况并获得对未来的洞察.

以下是作为在线商店所有者需要关注的会计指标:

您的商店收入
花费
平均订单价值, IE。, 每个订单赚多少钱
Average revenue per customer and visitor, IE。, how much money each customer brings you.

Tracking these numbers is essential to understanding your store’s financial health and making improvements. 例如, if your average order value is low, you can focus on upselling or cross-selling strategies to increase revenue per order.

Tracking Marketing Metrics

Customers access your store through multiple channels, including ads, 电子邮件, 社交媒体, 和更多. By pinpointing the sources that have a greater impact on your orders, you can optimize your marketing strategies effectively.

Here are the marketing metrics you should track in your online store:

Performance of your marketing campaigns, such as click-through rates and conversion rates
Where your orders are coming from (IE。, order sources).

How to Track Your Online Store Performance

While there are various tools for tracking your business KPIs, it’s much easier to track your online store performance where you manage your business.

If you sell online using the Ecwid by Lightspeed ecommerce platform, not only do you get a powerful online store, but you also get valuable insights into its performance directly where you manage it all – in your Ecwid admin.

Reports and analytics section in the Ecwid admin

与Ecwid, you can access real-time reports and analytics to monitor your online store’s performance, including sales numbers and customer data. You can actually track and measure all the critical online store KPIs we discussed above!

On the 报告页, you can get a comprehensive understanding of your store’s performance through key metrics: 访客, 命令, conversions, and accounting, which can serve as practical business KPI examples:

这 Visitors section lets you keep an eye on store traffic, how long visitors stay in your store, what devices they use, and if they return.
这 Conversions section shows you the percentage of visitors who actually make a purchase.
这命令 section lets you gain insights into the number of orders made, the revenue generated, new versus repeat orders, and the average number of items sold during a certain period.
这 Accounting section lets you stay updated on your financial flows. It provides valuable insights into your store revenue, expenses, 平均订单价值, and average revenue per customer and visitor.
There is also a 营销 section that gives you insights into the performance of your marketing campaigns, order sources, and the marketing strategies you’ve implemented in your store that have led visitors to make a purchase.

You’ll find line charts to analyze and forecast trends over different periods, tables for a detailed data examination, and interactive pie charts for a quick and insightful overview of key metrics.

Simply click on the dropdown and choose the time interval you want to customize the reports. To get more insights, you can choose a period for comparison. This lets you view how the metrics of the current period have changed compared to a period from the past.

Choosing a period for comparison

Benefits of Tracking Your Store Performance with Ecwid

There are various tools available for measuring your business metrics, but using Ecwid’s reports has its unique advantages:

与Ecwid, 你可以 track all the essential metrics in one place rather than using multiple tools to gather different types of data.
Ecwid’s reports are automatically updated and synced with your store’s data, saving you time and effort.
The reports are easy to read and understand, with colorful charts and graphs that help visualize your store’s performance.
You have the flexibility to choose any period for each type of report and compare it with the same period from the previous week, 月, or year.
Each metric brings a range of specific parameters that help you dive deeper into your store’s performance.
To stay in the loop, you have the option to receive weekly emails from Ecwid. These emails will not only provide you with your weekly stats but also offer some helpful advice on how to grow your business.

与Ecwid, you can use the trends, 统计数据, and parameters the Reports provide to refine your strategies and ensure that your business is on the right track. So why wait? Start tracking your online store’s performance with Ecwid today and use the valuable insights to boost your sales, improve your marketing strategies, and reach new heights in your business.

The Visitors section in Ecwid’s reports

How to Start Using Reports with Ecwid

When it comes to running a successful online store, knowledge is power, and Ecwid provides you with all the necessary tools to track and understand your store’s performance.

To start using Ecwid’s reports, follow these simple steps:

Sign up for Ecwid by Lightspeed.
Open your Ecwid admin and click on the 报告页.
Choose the type of report you want to view, such as visitors or orders.
Customize the date range and other parameters to get a more detailed report.

Use the insights from the reports to make informed decisions for your business, and don’t forget to check in regularly and track your progress over time.

As an online store owner, it’s crucial to clearly understand your financial and marketing metrics to make informed decisions for your business. With Ecwid’s user-friendly reports, you can easily track and analyze these metrics in one convenient place.

To learn more about using the Reports tool in your Ecwid store, read this instruction from the Help Center.

How To Make the Most Out of Ecwid’s Reports

A great benefit of using Ecwid’s reports is that they unlock valuable insights into your online store data that would otherwise be challenging or even impossible to track with other tools. 以下是您可以跟踪的一些指标:

帮助您了解业务的成功和长期可持续性的指标, 例如每个客户或访客的收入
与您的 Ecwid 商店支出相关的指标
与客户群转化相关的指标, 比如新的 vs. 回访者或桌面 vs. mobile visitors.

Let’s explore a few examples showcasing how a deep understanding of these metrics empowers you to make informed decisions that drive business growth and improvement.

Managing Advertising Campaigns

Revenue per visitor helps you plan your advertising campaign and ensures you don’t overspend.

Checking average revenue per visitor in Ecwid’s reports

说, your revenue per visitor is $1. Knowing this information, you can adjust your marketing campaigns accordingly to spend less than a dollar to attract a visitor. 这边走, you’ll increase your profits in the long run.

了解利润与. 花费

Metrics like revenue per customer help you plan future income. 例如, 如果您知道本月将吸引多少新客户, 你可以计算一下这个月你会赚多少钱. 这很有帮助，因为它可以让您设定现实的目标并跟踪实现目标的进度.

还有其他指标可以帮助您准确计算费用并估计未来利润.

例如, 在您的 Ecwid 商店, 您可以选择指定商品成本 - 成本价, which is essential for calculating store expenses.

Targeting High-Performing Segments

When it comes to conversions by segments, 喜欢 new vs. returning visitors, you can identify the segments with high conversion rates and focus on driving more people into those segments. 相似地, you can pinpoint the segments with low conversion rates and make improvements accordingly.

Comparing new vs. returning customers

例如, you’ve noticed a remarkably high conversion rate for orders among visitors who have previously visited the store. To maximize this opportunity, you could consider launching remarketing campaigns on Facebook to bring back visitors who have already shown interest but haven’t made a purchase yet.

Optimizing Website Experience

Metrics related to conversions by segments also help you identify areas for website optimization. 拿, 例如, desktop vs. mobile conversions. If you observe low conversion rates on mobile, it’s a clear indication that you need to work on improving the design of your website for mobile users.

Best Practices for Tracking and Measuring KPIs

In a world where data is king, your business’s ability to understand and use different KPIs will be a massive part of your success. So always keep an eye on those numbers because they all tell a story – the story of your business’s past, 展示, 和, potentially, future.

To get the most out of measuring your business KPIs, here are some best practices to keep in mind:

Selecting the Right KPIs

Wrong KPIs mean the wrong direction. 所以, how do you pick the right ones? It’s about what’s vital for 您的 business success. Here are some tips:

Align with your business objectives: Choose KPIs that align with your business goals and long-term strategy.
Keep it simple: Don’t get weighed down by too many KPIs. Focus on the essential ones that truly measure success.
Be relevant: Ensure your KPIs are meaningful and relevant to your business. Don’t just track something because it’s easy.
Monitor trends: Look beyond single data points and track trends over time to see how your performance is changing.

With a vast range of KPIs available, it can be overwhelming to select the right ones for your business. 但要记住, what matters most is picking the ones that align with your specific business goals and objectives. Ecwid checks all these boxes by providing easy-to-use reports that track your most important KPIs.

Tracking KPIs

Once you have identified the right KPIs for your business, it’s essential to track them consistently. 以下是一些有效跟踪的技巧:

设置频率: 决定跟踪 KPI 的频率 - 每天, 每周, 每月, ETC.
使用技术: 考虑使用软件或工具自动跟踪您的 KPI 并实时分析它们.
可视化数据: 创建易于理解的 KPI 数据可视化, 例如图表或图表, 快速了解趋势和模式.
跟踪目标: 为每个 KPI 设定具体目标并跟踪这些目标的进展情况.

在这方面, 使用 Ecwid 的内置报告正是您作为在线卖家所需要的: 明确, 跟踪您的进度并根据您的长期战略衡量成功的简洁方法.

包起来

恭喜, 现在您知道如何使用 KPI 来衡量绩效! 记住, 尽管, 业务 KPI 是一个指南针, 不是地图. 他们指导你, 但你的策略才能让你到达目的地——商业成功.

Ecwid 是您在电子商务领域航行的合作伙伴. 根据 Ecwid 的报道, 你可以追踪, 分析, and use those insights to boost your business forward.

Sign up for Ecwid and seamlessly migrate your existing store. You’ll love managing an online store that keeps you informed about its performance at all times.

You can also take advantage of Ecwid’s other features, such as inventory, 命令, and staff management, and marketing tools – everything that simplifies the life of a busy business owner. 加, you can sync your Ecwid store with social media and marketplaces to sell on Facebook, 亚马逊, 和更多.

在线销售

With Ecwid Ecommerce, you can easily sell anywhere, 任何人——通过互联网和世界各地.

开始吧

Selling Online Ecwid 更新

Feb 8, 2024

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.