The Ecwid Blog>10 增加电子商务收入的可行方法

10 增加电子商务收入的可行方法

Posted 经过 Daniella.io, Ecwid Ecommerce Expert

Ecwid is full of features that can help you increase your store’s revenue and save you time. Are you using them to their full potential?

1. Setup Cross-Sales

Invite customers to purchase complementary or similar items.

This is a well-known marketing tactic to increase revenue. Suggesting complementary or similar items or services when selling a product is an easy way to increase your revenue.

In real life, an example of this would be a salesperson suggesting you purchase a complimentary item or service with the product you are about to purchase. 例如, if you sell skateboards, you may cross-sell better quality bearings, 贴纸, decals, new wheels, a repair service, guarantees etc.

在您的 Ecwid 商店, you can configure suggested products within the product page and at checkout. You could also:

如何

For products individually:

  1. 去你的 Control Panel → Catalog → Products
  2. Create or select the product you would like to associate with cross-sales
  3. Assign related products to the item individually or by category
  4. 保存您的更改

结账时:

  1. 去你的 Control Panel → Settings → General → Cart
  2. Scroll down to the bottom of the page
  3. Enable showing the “You may also like” section on product pages and in cart

笔记: make sure Related Products are activated for both your cart and your product pages.

2. Offer Bulk or Volume Discounts

Discounts for purchasing items in bulk incentivises clients to buy more, and can, 所以, increase your average transaction size, and your revenue. You may also want to offer bulk discounts to liquidate older stock or reduce inventory. Bulk discounts can also help you offer your clients better shipping costs.

The feature is unique in Ecwid as it uses their algorithm to suggest users add more items to get higher discounts. If a client adds a bulk discounted item to their cart, a message will appear informing them that they can save more by adding one or two more items.

如何

  1. 去你的 Ecwid Control Panel → Promotions → Discounts
  2. Configure your discounts based on the subtotal (创业计划) or customer groups (商业计划) 或两者
  3. Save the changes

笔记: You will need a Venture Plan or a Business Plan to set up Bulk Discounts.

3. Run a Contest

A contest can increase your revenue by increasing engagement on social media, 品牌意识, subscribers, 和数据, as well as by lowering marketing costs as customers take part in your marketing efforts to attract new customers.

Depending on your goals and niche, contest examples could include:

如何

Make sure you have a clear target goal and clear contest rules. Be sure the process to select the winner is well defined: it should be straightforward and raise no additional questions.

Use partnerships with influencers and local businesses to promote your contest and run social media ads.

学到更多: 25 Proven Social Media Contest Ideas to Promote Your Online Business

4. 随时随地销售

Take and sell your entire inventory with you thanks to your online store, on desktop, tablet or mobile – increase your revenue by selling from anywhere, online or in person.

With a stable internet connexion and a tablet, you can sell on the go at:

Further ideas:

如何

All you need is:

You could take the most popular (physical) version of your product with you and sell variants (different colors, 尺码, 等等) to potential clients by showing them high-resolution photos of your product in your online store. 拿 预购 with deposits and offer discounts on future purchases when selling in person.

5. Sell Using Youtube

Use Youtube to promote and sell your products online.

Product videos can improve your conversion rates because:

Our brains process video content 60,000 times faster than text according to Hubspot.

如何

  1. Create your own videos
  2. Partner with Youtubers to have them promote your products
  3. Embed already made videos about the products you sell

Make sure to deactivate controls, 广告, and related video suggestions if you embed other videos. You want your traffic to focus on your product, not to get distracted and head over to Youtube.

学到更多:

6. Create a Sense of Urgency

Urgency is a form of persuasion that causes people to want to act quickly. This can improve conversion rates by:

如何

Display a sense of urgency in your online store using product labels, and marketing tools provided by 佐太盒.

Add visible indicators such as a:

Add content to these visible blocks 如:

Use words 如:

Use expressions 如:

7. Setup FOMO Alerts

FOMO means Fear of missing out and the FOMO app adds popups to your online store that appear regularly while your client is on site. This can increase your revenue in many ways, for example by:

例子

如何

This is not built into Ecwid, 然而, there’s an app in the Ecwid App Market called 社会证明 that shows order notifications just like the examples above to your visitors.

8. Monetize your Expertise

Creating timeless downloadable products can increase your revenue by cross-selling your physical goods, or by reinforcing your brand’s image. When you take the time to demonstrate that you are the expert in your domain, in a shareable format, you will be able to reach a broader audience interested in you and your services.

You can demonstrate your knowledge in various formats and with various content:

笔记: You will need a 创业计划 to sell downloadable products in Ecwid.

如何

  1. Go to your Ecwid Control Panel
  2. Create a new downloadable product
  3. Your client will automatically receive their product once their payment is sent to you

学到更多: 18 Digital Product Ideas For Almost Every Small Business

9. Cross-Promote with Other Businesses

Reach new markets and expand your customer base by marketing to another business’s audience. 例如, 合作伙伴:

如何

Reach out to companies that are non-competing and that have a relevant market.

Establish how you will work together. 你可以:

Make sure your audiences are of a similar size or that the trade would be fair before contacting a company to ask for a partnership.

学到更多:

10. Include a Gift Category

Include a gifting section in your online store, especially around holidays:

根据谷歌趋势, ”Holiday Gift Guide” is a very popular search phrase around November and December. You could create a category called Holiday Gift Guide with subcategories divided by:

价格

性别

Age

Relation

如何

  1. Go to your Ecwid Control Panel
  2. Catalog → Categories
  3. Create a new category and subcategories depending on your needs
  4. Add your products to your categories
  5. Don’t forget to enable gift cards in your store so that your customers can buy a great last-minute present

阅读更多关于 how to promote your ecommerce store around the holiday season.

About The Author
Daniella is an Ecwid eCommerce Expert and Digital Marketing Advisor with over 10 years eCommerce experience. She teaches SMBs how to create their online stores faster, better and cheaper via her Ecwid course 和 YouTube 频道.

Start selling on your website

免费注册