Build Your WordPress
E-Commerce Business with Ecwid
WordPress is a free open source content management system (CMS) for applications, blogs and websites. It was launched in 2003 and has become exceedingly popular among businesses and developers worldwide as it empowers users to deploy numerous
Today, WordPress remains the CMS of choice for almost 75 million websites and is used by many globally recognized brands, including:
- Sony Music
- The San Francisco Examiner
- The Walt Disney Company
- New York Times
WordPress also serves as a top choice for small businesses, i.e. companies that lack the time and resources of a major brand.
With WordPress, small businesses can leverage a free,
With tools like Ecwid and integrated WordPress themes, it’s easier than ever for any business, regardless of size, to offer its products and services to a global audience. And with the combination of WordPress and Ecwid, even small business owners can launch stunning,
Why Is WordPress So Popular?
Many businesses trust WordPress, which is reflected in recent data from
An Alignable survey of 6,000 small business owners conducted during the second half of 2015 examined the Net Promoter Score (NPS) of numerous
WordPress proves free doesn’t always mean junk, Alignable wrote in its report.
Furthermore, WordPress boasts many key benefits over its chief rivals, including:
- No hidden fees
—WordPress is free, and you can download the CMS without having to worry about the hidden costs sometimes associated with other website builders. Plus, WordPress boasts countless complimentary templates and themes that you can use immediately after downloading.
Beginner-friendlydesign —WordPress offers many plug-insthat are easy to deploy. And with the CMS’ beginner-friendlydesign, you’ll be able to launch a high-qualitywebsite quickly.
- Immense capabilities
—Companies frequently choose WordPress because the CMS gives them the ability to implement customizable, secure, user-friendlywebsites that fulfill their business and customer requests consistently.
- Designed for mobile devices
—With the rising demand for state-of-the-artsmartphones, tablets and smartwatches, WordPress empowers you to create a website that supports the latest mobile technologies.
- Expert support is readily available
—Looking for expert insights into WordPress? A large community of WordPress users is at your disposal that is happy to help you build the perfect website for your business.
Don’t expect the demand for WordPress developers to slow down any time soon, either. In fact, the demand for
- SketchThemes reported that WordPress was the most requested skill in the world in 2014.
- More than 243,000 WordPress projects have been completed on Freelancer.com as of January 2015. The total value of these projects exceeds $60.5 million.
- A survey of WordPress developers revealed that 25 percent of participants said they make their living from WordPress. Also, more than 90 percent said they use WordPress to build more than one site.
WordPress controls roughly 68 percent of the open source CMS tools market. It also releases regular updates and continues to work with users to provide them with outstanding support.
How Can My Business Take Advantage of WordPress?
In the recent past, developing a website often proved to be a costly,
But then came WordPress, a CMS that simplified the process of creating a custom website. Since its inception, WordPress has streamlined the process of website development for many companies worldwide. And now, WordPress guarantees just about any business owner can launch a new site in only minutes.
Web Hosting and WordPress: Getting Started
Typically, using a web hosting company enables you to set up a WordPress site in just minutes, and some of the top WordPress hosting providers include:
—One of the 20 largest web hosts, Bluehost creates servers to run WordPress like a dream. Bluehost offers one-clickWordPress installation as well as 24/7 customer support and a money-backguarantee, making it a popular option for small businesses.
—With a free website builder, drag-and-dropwebsite building tool and over 4,500 templates at your disposal, HostGator empowers you to establish your ideal WordPress site quickly.
- Web Hosting Hub
—More than 40,000 customers trust Web Hosting Hub, as this web hosting company offers one-clickinstalls, unlimited disk space and bandwidth and other features that have helped set it apart from other WordPress web hosting providers.
- InMotion Hosting
—A great option for WordPress beginners, InMotion Hosting offers many industry-leadingWordPress hosting plans that enable you to get WordPress installed automatically when you sign up.
On the other hand, you may want to set up WordPress on your own. And in this scenario, WordPress recommends users follow these steps:
- Ensure that you and your web host have the minimum requirements (PHP version 5.6 and greater and MySQL version 5.6 or MariaDB version 5.6 or greater) to run WordPress.
- Download the latest version of WordPress.
- Unzip the downloaded WordPress file to a folder on your computer’s hard drive.
- Create a secure password for your WordPress Secret Key.
Easy enough, right? With WordPress, you’re guaranteed to enjoy a simple yet intuitive user experience.
However, it also is important to note that working with a web hosting company may help you take your WordPress experience to the next level.
For instance, web hosting companies offer a number of benefits, including:
- Reliable Servers
—As a business owner, you’ll want to ensure that visitors can check out your site from any location, at any time. And with a web hosting provider, you’ll be able to work with a company that leverages reliable servers, reducing the risk of downtime that could prove to be extremely costly.
- Additional Features
—Although WordPress delivers a variety of free features to users, web hosting providers often go one step further. These providers commonly offer free email systems, search engine optimization (SEO) support and other unique features that can help you increase web traffic and improve your WordPress site’s performance.
- Flexible Pricing
—Small business owners may struggle due to tight budgets. Fortunately, many web hosting providers offer flexible pricing, empowering you to select a plan that suits your company’s needs and won’t break your business’ budget, either.
Regardless of whether you work with a web hosting company or create your WordPress site on your own, WordPress strives to make it easy to design your own online store.
E-Commerce: From Offline to Online: E-Commerce Is the Way of the Future
The days of
A May 2016 survey of financial data for retailers conducted by retail advisory firm HRC Advisory indicated operating earnings as a percent of sales had declined by up to 25 percent due to an increasing shift from
Retailers need to recalibrate and
There is rising demand for better online shopping experiences, and retailers that are able to connect with consumers via digital channels could gain a competitive advantage over their rivals.
How to Turn Your Website into an
So, how do you make your WordPress website into an
- Comprehensive security
plug-ins —WordPress security plug-insempower you to bolster your website’s security. And since WordPress offers top-notchsecurity plug-insfor free, you can download these best-in-class plug-insat any time.
- Secure passwords
—Simple passwords are no longer sufficient to secure information online. Fortunately, you can require online shoppers to use passwords that feature a mix of letters, numbers and special characters to provide improved security.
- Fast and secure
—SSL certificates, or an HTTPS URL, guarantee the data transferred on your site remains secure and encrypted. And with WordPress, you can enjoy really simple SSL that enables SSL with one click.
- Collaboration with an
industry-leading e-commerceplatform —Did you know that WordPress.com partnered with Ecwid, a leading e-commercesolutions provider for small business merchants? WordPress.com trusted Ecwid to be one of only three e-commerceplatforms on their hosted version, and, using the downloadable version, you can set up a store and start selling your products and services online immediately.
Using WordPress Themes to Sell Online
Let’s not forget about the wide range of WordPress
Here’s a closer look at five popular WordPress
—Uncode ranks among the top-sellingcreative themes of all time, and perhaps it’s easy to understand why. It boasts a state-of-the-artVisual Composer, a warm, inviting look and feel and many deluxe features that make it a favorite for businesses across multiple industries.
—With 18 pre-madelayouts available, Divi empowers you to speed up the development of your e-commercesite. Divi also features the awe-inspiringDivi Builder, which ensures you can deliver a dynamic website without having to worry about coding.
—A minimalist’s dream come true, Atelier enables you to provide a user-controlledshopping experience like no other. This theme allows you to create a responsive e-commercesite that enables consumers to browse your selection on any desktop computer or mobile device instantly.
—For a bright, engaging e-commercesite, you simply cannot go wrong with North. This colorful theme features a unique full-screenlayout that offers incredible flexibility for all users.
- The Retailer
—Fast, reliable and effective, The Retailer delivers a proven choice for e-commercesites. It even offers step-by-stepguides that simplify the process of building your own e-commercesite and ensure you can make the most of your site’s performance.
When it comes to creating your own WordPress
How to Sell Online with Ecwid
Established in 2009, Ecwid serves as an
Ecwid also works with WordPress and many leading website builders, web hosting companies and service providers who resell and offer Ecwid as an
Ecwid also has programs in place to encourage new theme developers to build Ecwid into their themes and to enable developers to build apps that support the needs of Ecwid merchants around the world.
Ecwid provides an easy solution for theme developers to extend their reach by adding a very popular
The Ecwid API has been created from the ground up and empowers users in a number of ways, including:
- Simple user interface (UI)
—Helps you easily manage all of your online store’s data.
- Ecwid control panel
—Ensures you can add pages to your e-commercesite without delay.
- Custom Ecwid storefronts
—Allows you to create unique Ecwid storefronts on the fly.
This API is proven to make
The Ecwid Knowledge Base helps users:
- Set up assistance
—You can schedule an appointment with the Concierge Onboarding team, which will deliver an overview of your Ecwid store and respond to your queries free of charge.
- Ensure you’re ready to sell
—Thanks to the onboarding checklist, you can make sure your e-commercesite looks and performs great before you launch it.
- Receive professional services
—From do-it-yourself(DIY) training sessions to a Health Check service, they offer everything you’ll need to help your e-commercesite succeed.
Plus, Ecwid now offers a
With Ecwid POS, retailers can leverage their preferred POS system and web presence. It empowers online merchants to create an online store from their POS inventory in one click and manage both their online and offline commerce from a central location.
Also, when a sale is made either online or
When it comes to building an
Start Selling Online with Ecwid and WordPress
Ecwid supports small and medium sized businesses (SMBs) as they enter the
Choose Ecwid for all of your WordPress