Sayısız girişimci, tedarikçilerle nasıl başa çıkacaklarından emin olmadıkları için girişimcilik hayallerini askıya alıyor.
E-ticaret işinize yeni başlayacaksanız, you probably hesitate to approach suppliers too because you’re not sure if they’ll take you seriously.
In truth, suppliers are business owners like yourself. They want the same things as all businesses do: daha fazla satış, less risk, and reliable payments.
The risk appetite for suppliers depends on four things:
- The size of the order in dollar terms
- The past relationship with the buyer
- The payment terms for the order (upfront payment equals lower risk)
- Boyut, reputation, and seriousness of the buyer
For new businesses, getting suppliers on board is simply a matter of reducing their exposure to risk. The easiest way to do this is by offering to pay upfront. Suppliers won’t care about the size or age of your business as long as they’re getting paid.
Besides upfront payments, you can also show your legitimacy by:
- Using a company email address (“yourname@website.com” instead of “yourname@yahoo.com”)
- Having a website. Even a simple free Anında Site will help.
- Incorporating your business and getting necessary tax numbers
- Using a professional, serious tone in your emails
- Knowing what you want. Being clueless is a clear sign of an amateur business owner.
Below, we’ll show you how to deal with different suppliers based on your business model.
İlgili: Should You Make, Manufacture, Wholesale or Dropship Your Product?
How to Approach Wholesale Suppliers
In the wholesale model, you buy products from a large supplier at low rates. You then sell them to customers at retail rates. Wholesalers might carry a single product-type (such as socks) or a range of products from different brands.
Ürün için peşin ödeme yaptığınız için, toptancının riski neredeyse yok denecek kadar az.
Harika bir web sitenizin olup olmaması önemli değil. Satıcı ödeme aldığı sürece, seninle çalışmaktan mutlu olacak.
Aslında, hatta bazı toptancılar çevrimiçi mağazalar bile işletiyor. Amazon'dan aldığınız gibi bu mağazalardan da satın alabilirsiniz..
Bu toptan tedarikçi şu tarihte satış yapıyor: Ecwid Anlık Sitesi
Alışveriş süreci herhangi bir e-ticaret mağazasıyla aynıdır. Ürünü sepetinize ekleyebilirsiniz, Gönderim bilgilerinizi girin ve ödemeyi yapın. At no point are you asked for your business details at all.
Yine de, not every wholesaler operates the same way. Some operate a customer-facing website where you can order limited quantities (as low as 1 item) en retail prices. To get wholesale rates, you have to create a “wholesale” account. This often requires submitting your tax information.
At DyeMurex.com, you have to create a wholesale account to get wholesale prices. You can also buy smaller quantities, but you’ll have to pay retail prices for it.
DyeMurex, tişört toptancısı, Toptan satış fiyatlarına erişmek için ABD vergi numarası gerekir
Dyemurex'te toptan satış hesabı oluşturmak için, ABD vergi numarasına ihtiyacınız var. ABD dışındaysanız, geçerli bir web siteniz ve/veya sosyal medya varlığınız olmalıdır. Bu gereklilik tedarikçiden tedarikçiye ve ülkeden ülkeye değişecektir.. Vergi numarasının nasıl alınacağı konusunda ülkenizin yerel vergi yasalarına başvurun.
Her toptancının ürün sipariş edebileceğiniz web siteleri yoktur. And few wholesalers offer their best possible rates and sales terms through their websites. In such cases, you have to communicate with wholesalers directly and strike a deal. Here’s how to do it.
1. Find a sufficient number of wholesale suppliers
Step one is to find a number of target wholesalers. In the US, you can use websites like WholesaleCentral.com ve TopTenWholesale.com to find wholesale suppliers. You can also use TSNN’s search to find trade shows and visit suppliers in person.
2. Filter the reliable ones
Before you spend any time communicating with wholesalers, evaluate whether they fit your requirements and standards:
- Check whether they carry the exact products you want.
- Check if they have stated their minimum order quantities (MOQ) ve fiyatlar. This is usually negotiable, fakat.
- Check their reviews on Better Business Bureau by searching for the company name (for US, Canada or Mexico based businesses).
- Google their company name to check for fraud reports, reviews and comments from existing customers.
Saygın bir şirketle çalıştığınızdan oldukça emin olduktan sonra, sonraki adıma geçin.
3. Gereksinimlerinizi iletin
Yeni girişimcilerin çoğunun tereddüt ettiği kısım burasıdır, özellikle bir web siteleri veya mağazaları yoksa.
İşin püf noktası güveni tasvir etmektir. Yalan söylemek zorunda değilsin, ama olduğunuzdan biraz daha büyük bir imaj yansıtmanın zararı olmaz. Amacınız mümkün olan en iyi anlaşmayı elde etmektir, Nihayet.
Bu güven uzunlukta aktarılır, ton, ve iletişiminizin içeriği. Be concise and exact in your messages. Make it clear that you know what you want.
This wholesale email template works because it is clear and professional
There are a few tactics you can use to make your emails more persuasive:
- Order volume: Wholesalers are a volume business. The higher volume you buy, the more negotiating power you have. Lure them in by asking for prices for a range of order quantities (söylemek, 100-10,000).
- Don’t email yourself: Büyük perakende işletmelerinin çoğunda, satın alma işlemlerini yürütecek satın alma acenteleri bulunur. E-postanızda, Kendinizi “kurucu/CEO” yerine “satın alma yöneticisi” veya “satın alma temsilcisi” olarak tanımlayın.
- Şirketin e-posta adresini kullanın: Web siteniz olmasa bile, yine de kendi alan adınızda bir e-posta adresi alabilirsiniz (“adı@şirket.com” gibi) gibi hizmetleri kullanarak Google uygulamalar.
İhtiyacınız olan bilgiye sahip olduğunuzda, Net-30 ödemeleri gibi daha iyi koşullar için pazarlık yapabilirsiniz (yani. sonra mallar için ödeme 30 alındığı günler) or lower prices for higher order volumes.
Wholesalers sometimes offer drop shipping services as well. We’ll show you how to deal with them in the next section.
How to Approach Dropship Suppliers
Dropshipping is when you act as the retail arm of a manufacturer or wholesaler. Instead of buying and stocking products yourself, you only sell the product to customers. Your drop shipping partner takes care of fulfilling the order, usually under your own brand name.
On paper, the higher involvement of drop shippers means higher requirements from retailers as well. In reality, the intense competition among drop shippers means that drop shippers have to fight hard to win over retailers.
This intense competition has led to the fragmentation of the market into two categories. This brings us to the first tip.
1. Understand who you’re dealing with
The options include drop shipping aggregators and wholesale drop shippers.
Dropshipping aggregators yüzlerce dropshipping tedarikçisine tek bir platformdan erişmenizi sağlayan web siteleridir. Örnekler şunları içerir: Sentez, Dişli, Dropshipping'i destekleyin, Yaş, SatışHoo, vb. Bu toplayıcılar genellikle tedarikçilere erişim için ön ücret talep eder. Ayrıca ürünleri mağazanıza kolayca aktarmak için eklentiler ve API'ler de sunarlar.
Damla nakliye toplayıcılarıyla uğraşmak hakkında bilmeniz gereken birkaç şey var:
- Kolay kaydolma: Toplayıcılara kaydolmak kolaydır ve yalnızca bir e-posta gerektirir. Mağazanızın olmasına gerek yok, Başlamak için web sitesi veya hatta bir iş e-postası.
- Daha yüksek fiyatlar: Bireysel tedarikçilerle pazarlık yapamayacağınız için, toplayıcı tarafından teklif edilen sabit fiyatı ödemek zorunda kalacaksınız. Bu genellikle daha yüksek fiyatlar anlamına gelir ve dolayısıyla, daha düşük kar marjları.
- Aylık ücret: Çoğu toplayıcı aylık ücret alır. Yeni başlıyorsanız bu, marjlarınızı tüketebilir.
Dropshipping toplayıcıları satışa başlamanın kolay bir yoludur. Yine de, bunları yalnızca geçici bir yaklaşım olarak kullanın. Uygun bir mağazanız ve satış geçmişiniz olduğunda, it is better to approach individual drop shippers and get better deals.
Wholesale drop shippers are wholesalers who also offer drop shipping services to a select few retailers. A vast majority of drop shippers fall in this category. Usually, they cover a single product-type such as knives or sports gear.
To work with these drop shippers, you’ll have to create a wholesale account and provide your business information. You get access to the catalog only after the drop shipper approves your account.
Most small-time drop shippers do this to discourage one-time bargain hunters. Some drop shippers like MagnumTuning even mention this on their sign-up page:
MagnumTuning requires approval for each application to discourage discount shoppers
Many drop shippers will be happy to waive off approval requirements if you place a large initial order or send them deposit money. Having a seller’s permit or sales tax number is also helpful.
While the signup process is harder, you get much better rates than drop shipping aggregators.
In some industries such as t-shirt printing, drop shippers have easier requirements. Örneğin, Printful gives free access to any retailer regardless of volume (ve integrates with Ecwid.)
Product types you can drop ship with Ecwid and Printful
Once your business is ready, this is the right way to go if you want to drop ship. If you’re using Ecwid, şunu kullanabilirsin WholesaleB2B app to make integration with drop shippers easier.
Ayrıca, check out more dropshipping services that can be integrated with your Ecwid store.
2. Ask the right questions
Here are a few questions you can add to the email template shown above if you contact a potential drop shipper:
- What are your shipping costs and policies?
- What kind of payment methods do you accept?
- Do you offer an API or automated method to place new orders?
- What brand name will the order be shipped under?
- Will your (the drop shipper’s) name appear on the packaging?
- How long does it take to process and ship an order to {your primary market}?
- Can I use your product images and descriptions on my website?
- What kind of tax information and permits do you require from retailers?
- What is your policy for damaged and returned products?
Besides wholesalers and drop shippers, you can also source products from manufacturers.
How to Approach Manufacturers
Manufacturers are companies that can:
- Help you make your own products, veya
- Sell you their manufactured products at wholesale prices.
Manufacturers are different from wholesalers and drop shippers in that they have high order requirements and significantly lower prices. Since each order is made from scratch, most manufacturers require an upfront payment to cover the manufacturing cost.
The upfront payment means that most manufacturers are very flexible in who they work with. The nature of manufacturing is also such that it attracts a lot of entrepreneurs trying out new ideas who might not have websites or sales.
Sonuç olarak, most manufacturers are easy to work with as long as you meet their minimum order requirements.
İlgili: How To Find a Manufacturer for Your Product Idea
There are a few things you should keep in mind when approaching them.
1. Ask about minimum order quantity (MOQ) and deposit
Manufacturing costs go down as the volume increases. Sonuç olarak, MOQ is one of the most important metrics when dealing with manufacturers.
Ask about the manufacturer’s MOQ in the first email you send them. Don’t waste time dealing with a manufacturer who has higher MOQ than your requirements.
If you’re taking the Alibaba route, most manufacturers would list their MOQ on their profile itself.
Most manufacturers on AliBaba will show their MOQ on the product page itself
Some manufacturers might be wary of dealing with new businesses who are only interested in the minimum possible order volume. To get around this problem, ask for prices for a range of order volumes (söylemek, MOQ to 50,000 units).
Ayrıca, ask what kind of upfront deposit will the manufacturer require to kick start production (and the refund process in case of a dispute).
İlgili: Kontrol listesi: How to Find the Right Supplier on AliExpress
2. Ask about manufacturing capacity, Nakliye, and packaging
The manufacturing capacity and shipping time are two important factors in choosing a manufacturing partner. Not asking about these might set off red flags for the manufacturer.
So in your email, ask about the following:
- The number of pieces they can manufacture in a day
- Where the products will be shipped from/shipped to
- Expected shipping time and carriers used
- What kind of packaging will they use
- Any customization (on packaging or product) offered
- Extra value added services (such as Amazon FBA selling) offered
3. Ask for samples
No serious business will choose a manufacturer without asking for product samples.
Manufacturers expect this. E-postanızda, make sure that you ask for a product sample. This will not only help you evaluate the manufacturer, but it will also show that you are serious about the business.
4. Ask more about the company and the factory
This includes:
- The age of the company
- The number of employees
- The size of the factory and its location
- Pictures of the factory
If possible, ask for a Skype tour of the factory. Tekrar, meşru üreticilerin çoğu bu bilgiyi vermekten mutluluk duyacaktır.
Özetle
Toptan bir tedarikçi mi arıyorsunuz?, dropship tedarikçisi veya üretici, aşağıdakileri yapmayı unutmayın:
- Ücretsiz alın Anında Site.
- İlk bulduğunuz tedarikçiyle anlaşma yapmayın.
- Güven ve profesyonelliği tasvir edin.
- Bir sürü soru sor.
- En iyi fırsatları elde etmek için pazarlık yapın.
- Ürününüz için Distribütörler Nasıl Bulunur?
- How To Find a Manufacturer for Your Product Idea
- Where to Find a Wholesale Supplier for Your Online Store
- The Science of Contacting Suppliers When You’re Starting a Business
- How to Find the Right Supplier on AliExpress
- How to Choose a Clothing Manufacturer
- Finding the Right Furniture Manufacturer
- How to Choose Plastic Suppliers
- Connecting With Cosmetics Manufacturers
- How to Find the Best Toy Manufacturers
- What Are Private Label Manufacturers
- How to Get Companies to Send You Tools (Samples) Ücretsiz
- Understanding Supplier Code of Conduct
- How to Evaluate Supplier Performance
- Strategies for Managing Supplier Relations
