TikTok For Business: How to Have Fun While Growing Your Brand

Ways to Use TikTok For Business

Selling online with social media has some similarities across platforms, but TikTok also offers some unique opportunities for gaining brand awareness and increasing sales.

Using links and CTAs

TikTok provides opportunities for getting your ecommerce store in front of as many people as possible. You can include links to your online store or other social media accounts within your bio (profile) or within individual videos. Each link should be attached to a strong call to action (CTA) for maximum benefit.

Using hashtags

If your social media platform of choice is Facebook or Reddit, you may not be used to using hashtags. But, like Twitter and Instagram, TikTok users rely on hashtags to discover new content. If you’re not super familiar with how to use hashtags, spend some time poking around TikTok to get a feel for them, and then dive right in.

Connecting with content creators

Like Instagram, TikTok relies on users to create content. So, influencer marketing is a great way to promote your products. Social media creators talk up or demonstrate your products in their videos. And because these users already have a built-in following, they’re much more likely to become popular. Connecting with creators can really boost your sales.

Look for TikTok users with large followings that regularly post content in your niche, then reach out to see if they’re game to help you grow your business.

Trying a hashtag challenge

Hashtag challenges are a tremendous opportunity for businesses and an underrated one! You can create a hashtag challenge and promote it using the same organic methods you would use for any other post.

Advertising

Just like every other social media platform, TikTok has launched the ability to create native ads. Like shoppable videos, ads promote your product and allow consumers to purchase your products directly from the TikTok app. Unlike shoppable videos, you pay for ads by click.