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TikTok For Business: How to Have Fun While Growing Your Brand

Small business owners can raise brand exposure, attract new customers, and cultivate a community with TikTok For Business. In other words: whatever your goal, TikTok can help you achieve it. With flexible spending for ads and a simple setup, TikTok is a no-brainer for growing your business.

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of users say they find new products from ads on TikTok.
of users feel that advertising on TikTok is unique from top social and video platforms.

of TikTokers love discovering new content while using the app.
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Source: Nielsen custom Authenticity Study commissioned by TikTok, Persons 18+

The Whole World is Waiting for You

Over 1 billion active users from all across the world are already on TikTok. Becoming a part of a global community has never been easier.

Pump Up Your ROI

Gain exposure for your brand and skyrocket your ROI by getting your ads in front of new audiences and tracking your growth trends.

Become a Trendsetter

What happens on TikTok doesn't stay on TikTok. Content is frequently distributed across all of the major social media sites, from Facebook to Instagram, meaning your actual reach goes far beyond just TikTok.

No other platform is as fast at tapping into the newest trends. Participate in cutting-edge creative movements, or establish your own viral video template. Whatever you do, know that trends start on TikTok.

Advertise on TikTok with Ecwid

Find the right audience faster and reach your customers where they’re spending their time when you advertise on TikTok with Ecwid

Come for TikTok. Stay for everything else.

Grow your ecommerce brand on TikTok. Then when you’re ready, spread your social media wings to sell on Facebook, Instagram, Google, Shopping, and more.

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Ways to Use TikTok For Business

Ways to Use TikTok for Business

Selling online with social media has some similarities across platforms, but TikTok also offers some unique opportunities for gaining brand awareness and increasing sales.

Using links and CTAs

TikTok provides opportunities for getting your ecommerce store in front of as many people as possible. You can include links to your online store or other social media accounts within your bio (profile) or within individual videos. Each link should be attached to a strong call to action (CTA) for maximum benefit.

Using hashtags

If your social media platform of choice is Facebook or Reddit, you may not be used to using hashtags. But, like Twitter and Instagram, TikTok users rely on hashtags to discover new content. If you’re not super familiar with how to use hashtags, spend some time poking around TikTok to get a feel for them, and then dive right in.

Connecting with content creators

Like Instagram, TikTok relies on users to create content. So, influencer marketing is a great way to promote your products. Social media creators talk up or demonstrate your products in their videos. And because these users already have a built-in following, they’re much more likely to become popular. Connecting with creators can really boost your sales.

Look for TikTok users with large followings that regularly post content in your niche, then reach out to see if they’re game to help you grow your business.

Trying a hashtag challenge

Hashtag challenges are a tremendous opportunity for businesses and an underrated one! You can create a hashtag challenge and promote it using the same organic methods you would use for any other post.


Just like every other social media platform, TikTok has launched the ability to create native ads. Like shoppable videos, ads promote your product and allow consumers to purchase your products directly from the TikTok app. Unlike shoppable videos, you pay for ads by click.

Sell everywhere with Ecwid

Your free access to TikTok is just a few clicks away

Set up your Ecwid store once to easily sync and sell across a website, social media, marketplaces like Amazon, and live in-person. Get started with one, or try them all.

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