Reach Highly Engaged and Passionate Users with Ecwid + Tiktok Ads

4 Hacks for Advertising on TikTok

What do you do if you’ve never used TikTok for promoting your business? How do you get started? To create a top view ad or a brand takeover, here are some helpful hacks:

1. Make your videos short

Although TikTok supports 3 minutes videos, it is best suited for videos that last under 60 seconds. So keep it short, snappy, and sweet! To improve click rates, make sure your video’s message is clear to your audience in the first three seconds of your video content. Get right to the point to keep them hooked.

2. Optimize the center of the screen

Help get and keep your viewer’s attention by thinking about video composition! Your product or service should be the most noticeable element in your video. This can ensure that your ad is clear and your target audience is interested from the get-go.

3. Include sounds in your video

Don’t make the mistake of ignoring one of the five senses: your video’s sound! Sound is an important element to TikTokers, and can help engage viewers who might otherwise turn their attention elsewhere.

4. Always use captions

On the other hand, it’s important for your TikToks to reach the maximum number of viewers—including those who keep their sound off. By adding captions to your TikToks, you help your viewers understand your ad’s context, and maximize your potential target audience.