Woman, man, black, white, gay, straight, big, small, christian, muslim, hindu, buddhist, child, adult, rural, urban, rich, poor. You are equally important. You are equally amazing!

If you feel that this message resonates with you – help me spread it –wear it!

Why Choose Us?

Future where equality thrives is our dream.

Spreading this message throughout our world is our mission.

We are a family business. (kiddos get their say in our design process too) ;

We use only eco friendly and sweatshop free clothes;

Part of our profits goes to charity. ( at the moment its a different charity every month)

If message of equality resonates with you,  

help me spread it – wear it!


About Us


Store Owner

Hey, my name is Inese – I live in one of the greenest countries in the world – Latvia.

I'm a woman, a wife, a partner,an entrepreneur, a homeschooling mom of 3, SEO specialist, photographer, Life coach, ex- expat, ex-waitress, ex-secretary.

And I believe that our future is equality!

I created this brand to remind us that we are all equal.