Ecwid for Small Business

How to Start a Small Business in Oregon (OR)

With the fourth-lowest tax rate in the nation, the ninth-best economic growth prospects, and the ninth-best overall economic climate, starting your small business in Oregon might be a lucrative idea.

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Best Business Ideas for Oregon

If you’re stumped about what kind of business you want to start in Oregon, here are some of the best and most popular business ideas for the state:

  • Campground
  • Coffee roasting business
  • Clothing boutique
  • Drive-in movie theater
  • Sword repair

No matter what type of store you decide to open, it’s important that you have a solid business plan to back up your dreams. Let’s dive into more detail, shall we?

Planning Processes

Drafting a business plan can be daunting, we know. That’s why we have a step-by-step instruction guide to drafting up your business plan.

1. Playing the name game

Choose a name for your business that is straightforward and doesn’t leave your customers wondering what you do. While there are some rules and regulations for naming your business, don’t be discouraged. For example, Whet Your Mallet is an excellent name for your sword repair business.

2.  Conducting market research

You must get to know your market. Do search engine optimization research. Hold focus groups. Conduct surveys. What you find out may surprise you! Whet Your Mallet found out it may not have the market it originally thought it would.

3.  Structuring your business

LLC, corporation, nonprofit, partnership, sole proprietorship: which is best? It depends on what your goal is. Registering as an LLC has favorable tax treatment, while a nonprofit is funded by donations, as opposed to investors. Whet Your Mallet would likely work best as a corporation, LLC, partnership, or sole proprietorship.

Registering in Oregon

Get all the info you need about your business, such as your business’ name, employer identification number (EIN), and the name of your registered agent. Then, file those formation documents. Depending on the structure you choose, you may need different documents.

Congrats, Whet Your Mallet, LLC is now an officially recognized business in the state of Oregon!

Best Location for Your Business in Oregon

Before you decide on the perfect place to set up shop, it’s important to think about what your future goals are. Do you anticipate significant growth? Will your business rely heavily on foot traffic? If it will, we recommend getting a space in a populated area such as Portland or Eugene. Whet Your Mallet thinks they’ll do well in a spot in Portland.

Banking and Accounting

It’s important to have your personal account separate from your professional account. Not only will it help to monitor your business expenditures, but it will help to protect your personal assets if your business gets sued. It’s also a good idea to open up a credit line in your company’s name, as having established credit makes your business look more attractive to potential lenders. We suggest hiring a business accountant, as one can potentially save your business thousands.

Ensure Your Business Is Insured

Business insurance is crucial to growing your small business in Oregon. It’s a way to ensure your business avoids any unknown risks, like an employee stubbing their toe on the property or a beaver deciding it wants to have his teeth sharpened because he doesn’t own a sword. In Oregon, any company with one or more employees is required to have worker’s comp insurance. Yes, this includes LLCs and corporate offices.

Permits and Licensing

To make sure you’re operating your business legally, you’re going to need to ensure you have the proper permits and licensing required. The best way to determine this is to search for federal, state, and local licensing. We recommend contacting your local clerk’s office to get the proper information you need. We also strongly recommend getting a professional to help you with this step.

Hiring Employees

The hiring process can be an extremely exciting time in a business startup. Curating the perfect team to represent your brand can make all of your dreams feel like they came true. But you need to make sure your hiring practices are legal. This includes registering for employee taxes with the IRS for employee taxes, reporting your new hires to the state of Oregon, and registering for Oregon State taxes.


Branding is fun for some, miserable for others. First, let’s start with the logo. Make sure your logo is representative of the brand, what you offer, and is visually pleasing to your customer. Whet Your Mallet thinks rustic colors with a rugged font work best to express what they do. You may decide muted, calming colors work best for your brand. There is plenty of software online that can help you if you’re stumped, too.

Branding also requires you to think about what your values are as a company. Do you believe sword sharpening is a skill people are lacking in the US? Do you believe that sword sharpening is a skill best left to the Renaissance Festival actors? This might seem like an odd example, but it’s necessary to make it clear to yourself as much as to your customer the values your company holds itself to and what it can offer to your customers.

Do some personal reflection and truly embrace what your company believes in. Making sure these points strike home will ensure that your customers are in it for the long run.

Online Presence

In the era of social media, an online presence for your brand is very important. While this can look like having a website and online store (if applicable), this also means you need Facebook, Instagram, YouTube, and TikTok accounts. One of the best things you can do for your business is to follow trends on social media. It makes you look hip, in touch, and it will help your business flourish. Get creative!


Having an online presence is great, but what about marketing on those platforms? All legitimate businesses have a website. And if we’re being honest, the less legitimate ones do, too. Unfortunately, social media profiles are not a replacement for a website. Having a professional website makes your brand seem trustworthy and reliable, and offers all-around better branding.

If this seems to be way too much, don’t worry! Companies like Ecwid help your store grow and succeed. They can help you create a beautiful, easy-to-navigate website while allowing you to market your products on other online platforms mentioned above. Ecwid even allows you to track your digital sales on a dashboard, where you can see your inventory. They’ll help make sure your business is the sharpest it can be.

Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

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Start Selling Products & Services Online

You don’t have to worry about the office or warehouse if you choose to sell online. Save your time and money.

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Learn the basics

Starting an Online Store Business is Easy.
We’ll Show You.

So you’re ready to start selling online. Now the million-dollar question… where do you start?

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Read real stories

Get Yourself Ready
For Surprises

Check out our blog series all about starting an online store without prior experience. It‘s sort of like our own ecommerce reality show—starring Nicole.

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Find a product

Looking For Things
To Sell Online?

Discover best-selling products and how you can start selling them online and make money.

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Select sales channels

Catch Your Customers Where They Are

We’ll help you navigate through the market and find the most profitable channels.

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Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

Start Selling Online

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