Ecwid for Small Business

How to Start a Small Business in New Jersey (NJ)

New Jersey gets a bad rap, as just New York’s little brother state. But why? With the second-highest rankings in terms of education in the nation, the third-fastest startup growth, and the eighth-largest economy, it seems like a lot of the hate New Jersey gets is just jealousy. If you’re New Jersey based and looking to start a business. You’re in luck! This great state has a lot to offer aspiring entrepreneurs.

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Best Business Ideas for New Jersey

If the only thing you know about your business is that you want to start one, that’s ok! Here are some popular small business ideas for the state of New Jersey:

  • Nail salon
  • Grocery store
  • Ice cream truck business
  • Drive-in movie theater
  • Discount stuntman supply store

Whatever you decide, you’re going to need to draft a business plan.

Planning Processes

Drafting a business plan can be daunting; we get it. That’s why we have a step-by-step instruction guide to drafting up your business plan.

1. Playing the name game

Choose a name for your business that is straightforward and doesn’t leave your customers wondering what you do. While there are some rules and regulations for naming your business, don’t let that discourage you. For example, A Crashing Success is an excellent name for your discount stuntman supply store.

2.  Conducting market research

It’s crucial to get to know your market. Do search engine optimization research. Hold focus groups. Conduct surveys. You may discover surprising things! A Crashing Success found out it may not have the market it originally thought it would in New Jersey.

3.  Structuring your business

LLC, corporation, nonprofit, partnership, sole proprietorship: which is best? It depends on what your goal is. Registering as an LLC has favorable tax treatment, while a nonprofit is funded by donations, as opposed to investors. A Crashing Success would likely work best as a corporation, LLC, partnership, or sole proprietorship.

Registering in New Jersey

Get all the info you need about your business: your business’ name, the employer identification number (EIN), and the name of your registered agent. Then, file those formation documents. Depending on the structure you choose, you may need different documents.

Congrats, A Crashing Success is now an officially recognized business in the state of New Jersey!

Best Location for Your Business in New Jersey

Figuring out where you want to put your business’ headquarters can be a challenge. It all depends on what you want to achieve. Working from your house is doable, but does it allow for growth? What about office space? Whatever you choose, you’ll need to get the proper documents to make sure it’s legal. If you want a physical space that people can come into, consider a space in Atlantic City or Mount Laurel. A Crashing Success would work best as an online LLC since not many people are looking for stuntman anything in the Garden State.

Banking and Accounting

It’s highly recommended that you have a separate bank account for your business. This ensures that in the event you are sued, your personal assets such as your car and your private jet are safe. Getting a credit card in your business’ name helps to establish credit, which makes you more appealing to lenders. We also recommend employing a business accountant to take some things off of your plate. Bonus: they can help save your business thousands of dollars a year!

Ensure Your Business Is Insured

Business insurance is critical to growing your small business in New Jersey. It’s a way to ensure your business avoids any unknown risks, like an employee stubbing their toe on the property or a horse deciding it wants to make an action flick from his backyard. In New Jersey, any company with at least one employee has to be insured, which is a fancy way of saying every company must be insured. Yes, this includes LLCs and corporate officers.

Hiring Employees

Hiring is an exciting time. It’s how you know your business is taking off, and it’s exciting to curate the perfect team to represent your business. Of course, you need to make sure your hiring practices are legal, which includes reporting new hires to the State of New Jersey, registering with the IRS employee taxes, and making sure you’re registered for New Jersey State’s employee taxes. We also recommend establishing a payroll to make sure your employees are getting paid on time, and it takes things off of your plate.


Branding is fun for some, miserable for others. First, let’s start with the logo. Make sure your logo is representative of the brand, what you offer, and is visually pleasing to your customer. A Crashing Success, LLCC thinks a mix of red, white, and blue with a strong font works best to express what they do. You may decide muted, calming colors work best for your brand. There is plenty of software online that can help you if you’re stumped, too.

Branding also requires you to think about what your values are as a company. Do you believe everyone should be able to receive great savings for a safe landing? Do you think no one should receive great savings for a safe landing because the idea of a discount stuntman supply store seems sketchy at best? This might seem like an odd example, but it’s necessary to make it clear to yourself as much as to your customer the values your company holds itself to and what it can offer to your customers.

Do some personal reflection and truly embrace what your company believes in. Making sure these points strike home will ensure that your customers are in it for the long run.

Online Presence

In the day and age of social media, having an online presence for your brand is very important. While this can look like having a website and online store (if applicable), this also means you need Facebook, Instagram, YouTube, and TikTok accounts. One of the best things you can do for your business is to keep up with trends on social media. It makes you look hip and in touch, and it will help your business flourish. Get creative!


Having an online presence is great, but what about marketing on those platforms? All legitimate businesses have a website. And if we’re being honest, the less legitimate ones do, too. Unfortunately, social media profiles are not a replacement for a website. Having a professional website makes your brand seem trustworthy and reliable, and it offers all-around better branding.

If this seems to be way too much, don’t worry! Companies like Ecwid help your store grow and succeed. They can help you create a beautiful, easy-to-navigate website while allowing you to market your products on other online platforms mentioned above. Ecwid even allows you to track your digital sales on a dashboard, where you can see your inventory. They’ll help make sure your business gives everyone a crashing success.

Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

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Go online

Start Selling Products & Services Online

You don’t have to worry about the office or warehouse if you choose to sell online. Save your time and money.

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Learn the basics

Starting an Online Store Business is Easy.
We’ll Show You.

So you’re ready to start selling online. Now the million-dollar question… where do you start?

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Read real stories

Get Yourself Ready
For Surprises

Check out our blog series all about starting an online store without prior experience. It‘s sort of like our own ecommerce reality show—starring Nicole.

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Find a product

Looking For Things
To Sell Online?

Discover best-selling products and how you can start selling them online and make money.

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Select sales channels

Catch Your Customers Where They Are

We’ll help you navigate through the market and find the most profitable channels.

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Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

Start Selling Online

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