Ecwid for Small Business

How to Start a Small Business in New Hampshire (NH)

Starting a new small business in New Hampshire is easier than you think! With the lowest sales tax in the US and the second-highest quality of life and access to funding, there’s a good chance your business idea will soar.

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Best Business Ideas for New Hampshire

If all you know is that your calling is to start a business, that’s ok. Here are some ideas for new and popular small businesses in New Hampshire:

  • Comic book store
  • Campground
  • Mushroom farm
  • Distillery
  • Night club with the foam they used to use in the “90s at raves

But whatever you choose, you’re going to need to sit down and figure out a business plan.

Planning Processes

We know: drafting a business plan can be daunting. That’s why we have a step-by-step instruction guide to drafting up your business plan.

1. Playing the name game

Choose a name for your business that is straightforward and doesn’t leave your customers wondering what you do. While there are some rules and regulations for naming your business, don’t let that discourage you. For example, Club A Dub Dub is an excellent name for your nightclub with the foam they used to use in the ‘90s at raves.

2.  Conducting market research

It’s crucial to get to know your market. Do search engine optimization research. Hold focus groups. Conduct surveys. What you find out may surprise you! Club A Dub Dub found out it may not have the market it originally thought.

3.  Structuring your business

LLC, corporation, nonprofit, partnership, sole proprietorship: which is best? It depends on what your goal is. Registering as an LLC has favorable tax treatment, while a nonprofit is funded by donations, as opposed to investors. Club A Dub Dub would likely work best as a corporation, partnership, or sole proprietorship.

Registering in New Hampshire

Get all the info you need about your business. Get your business’ name, the employer identification number (EIN), the name of your registered agent, then file those formation documents. Depending on the structure you choose, you may need different documents.

Congrats, Club A Dub Dub, PC is now an officially recognized business in the state of New Hampshire!

Best Location for Your Business in New Hampshire

Your one-bedroom apartment, an office, or what? When choosing a location for your business, you need to consider several things. Will the space allow for business growth? Is it in an area that is convenient for your goals? If you place your business” headquarters in an area such as Concord or Manchester, you can expect a lot of foot traffic. A place like Portsmouth would be ideal for Club A Dub Dub since Portsmouth has wonderful nightlife.

Banking and Accounting

Creating an account for your business is essential. Having a separate account protects your personal assets, and it makes tracking your business expenditures easier. You should also get a credit card for your business since building credit makes your company more attractive to lenders. Creating an accounting system helps to track the performance of your business and it simplifies tax.

Ensure Your Business Is Insured

Business insurance is crucial to growing your small business in New Hampshire. It’s a way to ensure your business avoids any unknown risks, like an employee stubbing their toe on the property or a whitetail deer deciding it wants to engage in the foam party. In New Hampshire, any company with at least one employee has to be insured, which is a fancy way of saying every company must be insured. Yes, this includes LLCs and corporate officers.

Permits and Licensing

If you want your business to be legal and you want to keep your hands clean of any legal trouble, you’re going to want to make sure you have the proper permits and licensing. This includes federal, state, and local licensing and permits. We suggest contacting your local clerk’s office to determine which licensing and permits you would require for your “90s renaissance nightclub.

You should consider getting a professional service to manage this step, as it’s fairly complicated. It’s easy to make small mistakes that could come back to bite you.

Hiring Employees

The hiring process can be a lot of fun. Selecting the best team to represent your brand can be a thrilling experience. However, take care to make sure you’re following federal and New Hampshire state laws. This includes ensuring you’re registered with the IRS for employee taxes for unemployment insurance tax and reporting new hires to the State of New Hampshire.

We also recommend establishing a payroll to ensure your employees get paid on time and to de-complicate the entire process.


Branding is fun for some, miserable for others. First, let’s start with the logo. Make sure your logo is representative of the brand, what you offer, and is visually pleasing to your customer. Club A Dub Dub, PC thinks a mix of blue and yellow with strong font works best to express what they do. You may decide muted, calming colors work best for your brand. There is plenty of software online that can help you if you’re stumped, too.

Branding also requires you to think about what your values are as a company. Do you believe there should be a revival of the foam that people used to play in during the ‘90s? Do you think having a revival of that foam people used to play in during the ‘90s is ridiculous because that trend died out for a reason? This might seem like an odd example, but it’s necessary to make it clear to yourself as much as to your customer the values your company holds itself to and what it can offer to your customers.

Do some personal reflection and truly embrace what your company believes in. Making sure these points strike home will ensure that your customers are in it for the long run.

Online Presence

In the day and age of social media, having an online presence for your brand is very important. While this can look like having a website and online store (if applicable), this also means you need Facebook, Instagram, YouTube, and TikTok accounts. One of the best things you can do for your business is to follow trends on social media. It makes you look hip, in touch, and will help your business flourish. Get creative!


Having an online presence is great, but what about marketing on those platforms? All legitimate businesses have a website. And if we’re being honest, the less legitimate ones do, too. Unfortunately, social media profiles are not a replacement for a website. Having a professional website makes your brand seem trustworthy, reliable, and offers all-around better branding.

If this seems to be way too much, don’t worry! Companies like Ecwid help your store grow and succeed. They can help you create a beautiful, easy-to-navigate website while allowing you to market your products on other online platforms mentioned above. Ecwid even allows you to track your digital sales on a dashboard, where you can see your inventory. They’ll help make sure your business gives everyone the VIP experience.

Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

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You don’t have to worry about the office or warehouse if you choose to sell online. Save your time and money.

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Learn the basics

Starting an Online Store Business is Easy.
We’ll Show You.

So you’re ready to start selling online. Now the million-dollar question… where do you start?

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Read real stories

Get Yourself Ready
For Surprises

Check out our blog series all about starting an online store without prior experience. It‘s sort of like our own ecommerce reality show—starring Nicole.

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Find a product

Looking For Things
To Sell Online?

Discover best-selling products and how you can start selling them online and make money.

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Select sales channels

Catch Your Customers Where They Are

We’ll help you navigate through the market and find the most profitable channels.

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Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

Start Selling Online

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