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Ecwid for Small Business

How to Start a Small Business in Massachusetts (MA)

Creating your own business might seem like a far-out goal. But in reality, it has been done, and can be done! With a dash of vision and a steady stream of motivation, you might just be able to create the business of your dreams!

If you plan on opening a business in Massachusetts, you’re starting off on a great foot. Mass boasts a thriving commercial scene and several bustling cities to settle in. Massachusetts is also ranked number one in quality of education and 2nd in access to venture capital for small businesses. On top of that, Massachusetts is 5th in access to other funding sources. Talk about the potential for capital gains!

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Massachusetts’ Most Popular Businesses

When you’re going to open a business, you should have an idea of what you want to sell and provide to new potential customers. Massachusetts is a state of opportunity, but there are some fan-favorite businesses for residents and visitors alike. For example, the people of Massachusetts tend to frequent barber shops, clothing boutiques, car repair shops, and drive-in movie theaters more than people in other places.

Planning Processes

To go about opening a business, there can be a strict set of steps you need to take to get there. As long as you are excited and motivated, these steps can be very simple, and even fun as well as productive.

1. Pick a name

To even open your doors, you need a business name. This name will broadcast to the world who you are and your goals. It will give your customers an expectation and way to talk about you. You want to make sure your name is both memorable and unique. Something that will both stand out in a crowd and also represent your business in a fair way.

In Massachusetts, there are some rules to keep in mind while narrowing down what name to give your store, however, don’t let that stop your creative process. For the most part, the name you pick is likely to be perfectly okay.

2.  Conduct market research

No matter what field you open your business in, there will be competitors. This step is an opportunity to see what they are doing and better your own strategies of marketing or selling. This is also the time to research your desired customers and see what they will want and need out of a business like yours.

3.  Choose a structure

In order to open your business’s doors, you must choose a business structure. You’ll want to choose a structure that properly represents your goals and vision as a store. This could be an LLC, corporation, sole proprietor, partnership, or non-profit. Do your research and come to a decision based on your needs and potential for growth.

Registering in Massachusetts

By now, you should’ve picked out a business structure that works best with your vision and goals as a business. From there, you will have to register under that structure in the state of Massachusetts. They may ask for information such as your business’s name, employer identification number, formation documents, and the name of the registered agent who handles the business’s taxes. This may vary depending on what structure you chose as they could ask for different documents or certifications.

It’s All About Location

If you plan to open a brick-and-mortar business, you will want to choose a location that will help your business grow. This is somewhere with a lot of foot traffic, where you believe your customers and a high word of mouth. In Massachusetts, you could look at cities like Boston or Springfield for well-performing spaces. Fortunately, if you are going to open a fully online store in Massachusetts, your options are wide open.

Focus on Banking

To ensure your own affairs and your business affairs stay safe, you will want to create a separate bank account for your business. This will help track transactions and keep your own finances from mixing.

This can also be done by getting a business credit card. As well as help keep things separate, it will help gain a credit score. If you want to make things easier on you on the financial side of the business, acquiring an account or proper software can help keep everything together while also making tax season a breeze.

Insure Your Business

To help run your business without any slips or mess-ups, signing up for insurance could be what you need. You could get some sort of General Liability Insurance, Professional Liability Insurance, or Workers’ Compensation Insurance.

No matter what you get for your business, in the state of Massachusetts, if your business has one or more employees, you must have Workers’ Compensation Insurance set up.

Hiring Employees

If you are at the stage of hiring employees, pat yourself on the back! That shows amazing growth and that your business is doing very well in your community. Hiring employees gives you the chance to meet people with the same values and who can help grow your business even more.

You will want to make sure you are going about this properly of course. This means being registered with the IRS to get employer taxes and reporting all your new hires to Massachusetts.


Branding is a key component in establishing your business look, values, and experience towards customers. This is your opportunity to create something that stands out from the crowd. The branding you choose for your business is what is going to make the business uniquely yours.

What do you want your brand to represent?
How do you want to be seen by your customers?

Questions like these can help you narrow down the type of branding you want to lean towards.

On the same level as branding, creating a logo can be very important as well. A logo is what is going on with price tags, business cards, and your website. It is how customers will recognize you. You want to create something that correctly represents your business.

Get Online

An important aspect of business, especially these days, is to be online. This could be as easy as setting up a website. This could be a place where customers can find your business with ease and see information, photographs, your brand, or even products if you want to sell from the site.

No matter what, online or brick-and-mortar, social media should be your best friend. Facebook, Instagram, and Tik Tok are amazing platforms to showcase your business and even connect directly to your customers.

Online Business

Of course, if you want to open an online business, a website has already crossed your mind. There are companies like Ecwid out there that can help both make a website and connect your products to other selling platforms like Instagram and Facebook.

By having more platforms advertising your products, you will get more virtual foot traffic and that will bring more sales your way. Ecwid gives you a user-friendly dashboard to help keep track of your sales and inventory from every platform you are selling on. If your dream is to open an online store, Ecwid could be an amazing resource to utilize.


While being online is amazing, what really makes your sales is marketing. This can be done both online and offline depending on your goals. Each month it could be useful to have a marketing budget set aside. Around $250 to $1,500 can be beneficial depending on the size of your business and vision. You can put that money towards business cards, signage, pamphlets, and community events if you want to focus offline.

On the other hand, if you put it online, you can pay for ad space on Facebook, Instagram, or Youtube platforms. Having business pages on these sites can also be beneficial.

No matter what you choose, Google My Business is also a great way to connect with local customers and get the information and pictures of your store all for free. If you want something more foolproof, email and text message subscriptions can do the trick. They help create return customers and showcase new deals and products.

So, follow your motivation and create that business of your dreams.

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Transform it into an offline business later.

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You don’t have to worry about the office or warehouse if you choose to sell online. Save your time and money.

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Learn the basics

Starting an Online Store Business is Easy.
We’ll Show You.

So you’re ready to start selling online. Now the million-dollar question… where do you start?

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Read real stories

Get Yourself Ready
For Surprises

Check out our blog series all about starting an online store without prior experience. It‘s sort of like our own ecommerce reality show—starring Nicole.

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To Sell Online?

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We’ll help you navigate through the market and find the most profitable channels.

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Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

Start Selling Online

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