Ecwid for Small Business

How to Start a Small Business in Georgia (GA)

If you have had dreams of opening up your own business, don’t be afraid to take the first steps. Being a small business owner can be a fantastic experience and journey towards supporting yourself monetarily. Georgia is an amazing place to open up a business.

Why? Because It’s ranked 2nd in the nation for fastest start-up growth and 6th lowest in corporate taxes. On top of that, Georgia is also ranked 7th in the overall economic climate. Sounds like a great climate for starting a business to us!

Promo image

Georgia’s Most Popular Businesses

To open a business, you should know what item or service you want to sell to customers. You may already have some ideas, but if not, Georgia does have some popular business ideas that both visitors and residents love. Clothing stores, drive-in movie theaters, and dog breeding companies all can do very well in Georgia.

Planning Processes

Once you have your idea set in stone, you can start making your business dream a reality. Begin with these steps.

1. Pick a name

Choosing a name for your business is the first step. A name helps customers understand what you want to represent, and what they should expect from you before they walk through the doors.

So, you will want to choose a name that properly represents your values and vision as a business, while also being unique enough to stand out from your competition. In the state of Georgia, there are some rules and regulations to remember before choosing your business’s name, but don’t let those interrupt your creative process.

2.  Conduct market research

Market research is a vital step in understanding what to provide your desired audience. You can see what customers want out of business like yours and how they will respond to your product and brand.

3.  Choose a structure

One of the most important steps to creating a fully-fledged business is to pick the business structure you want to build your store around. You can choose from an LLC, a sole proprietorship, partnerships, non-profit, or corporation.

Registering in Georgia

After you pick the perfect business structure, you will register it through the state. When you do this, you may need to supply information like the name of your business, your formation documents, your employer identification number, and a registered agent who takes care of taxes for you. Depending on what structure you choose, you may have to bring other certifications or documents with you to register properly.

It’s All About Location

When you are planning to open up a business, you will need to choose the best location. This will be a place with high foot traffic and access to your target audience. In Georgia, you may want to look around Atlanta and Savannah to open up shop. If you plan to open an entirely online business in the state, your exact location is less important. You can even operate from your home.

Focus on Banking

You’ll want to keep your personal finances and work finances separate to protect your assets. Open a business bank account to keep yourself safe. You should also open a business credit card. This will help keep track of transactions, spending, and your credit score.

Once you have all of this, consider accounting software or an accountant, which could make your life a great deal easier. Accounting services can keep track of your finances and make tax season less stressful for you.

Insure Your Business

A business will be open to many risks and liabilities. To help protect against these, you can apply for insurance. You could utilize simple Workers’ Compensation Insurance, General Liability Insurance, or Professional Liability Insurance. No matter what you choose, it is important to remember that in the state of Georgia, if you have one or more employees, you do need a form of Workers’ Compensation Insurance.

Hiring Employees

Hiring people to work for you can be extremely exciting. You can choose a group of people to help share your vision and goals. On top of that, you want to make sure you are hiring correctly. Before staffing your business, you must make sure you are registered in the IRS for Employee Taxes, and then report all your new hires to the Georgia state government.


Get your business to stand out from the crowd with proper branding. This is your way of representing your vision and values, and offer your customers a satisfying experience through your products.

What do you want your brand to represent?
How do you want to be seen by your customers?

Asking yourself questions like these could help you determine how to brand your business and give it a distinct personality. After branding, you will want to focus on your logo. This could be a picture or a set of words that show off your business to the public. This little piece of branding can help customers recognize you easily as well.

Get Online

Since we live in a very virtual age, working online is crucial. This could mean starting off with a proper website. This website can display your brand, products, you as the owner, and information about your business. Social media platforms can also be a great resource for your business, whether you have an online or a brick-and-mortar store. They offer you the opportunity to show off your products and connect with your audience closely.

Online Business

Your website can also help you sell your products online. If you want to make an eye-catching website to start selling online, companies like Ecwid are there to lend a helping hand.

Not only can they create your website, but Ecwid can also connect your products to other selling platforms, like Facebook and Instagram. By getting your business into public view, you can, in turn, see higher virtual traffic and more sales.

Ecwid allows you to track all your sales from those platforms all from one place on their dashboard. They are also able to track your inventory and let you know when you are running low on a specific product in your store. If you want to open an online store, Ecwid may easily become your best friend.


While working online can already help show off your business, marketing is how you get sales in the end. Depending on the size of your business and goals, $250 to $1,500 could be put aside for a marketing budget. This will help go towards things like business cards, pamphlets, signage, billboards, or community events—if you want to do more offline marketing.

The other side of this, online marketing, could include buying ad space on platforms like Facebook, Instagram, or YouTube. Having business pages set up on these sites can also be beneficial.

Email or text subscriptions can also be a great way to connect with your customers on a more direct route. You can let them know about promos, deals, or new products they may be interested in. Google My Business also offers amazing benefits to brick-and-mortar and online stores. It is a free way to show off your business, contact information, what you sell, and even product photos.

You can also invest in SEO marketing so people can find your business online when they search for specific keywords.

Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

Try now

No credit card required

Go online

Start Selling Products & Services Online

You don’t have to worry about the office or warehouse if you choose to sell online. Save your time and money.

Promo image

Learn the basics

Starting an Online Store Business is Easy.
We’ll Show You.

So you’re ready to start selling online. Now the million-dollar question… where do you start?

Promo image

Read real stories

Get Yourself Ready
For Surprises

Check out our blog series all about starting an online store without prior experience. It‘s sort of like our own ecommerce reality show—starring Nicole.

Promo image

Find a product

Looking For Things
To Sell Online?

Discover best-selling products and how you can start selling them online and make money.

Promo image

Select sales channels

Catch Your Customers Where They Are

We’ll help you navigate through the market and find the most profitable channels.

Promo image

Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

Start Selling Online

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.