Ecwid for Small Business

How to Start a Small Business in Florida (FL)

Opening up a business can bring a whole new light into someone’s life. If you have a business idea, don’t be afraid to make it a reality. If you are looking to open a store in Florida, there are some amazing benefits to consider.

Florida is ranked 1st in lowest income tax in the country and 2nd in lowest tax burden nationwide. On top of that, they are also 4th in their rate of new entrepreneurs.

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Florida’s Most Popular Businesses

With so many business ideas to explore, it can be hard to pick the right one. You’ll want to open a business that calls to you and motivates you to make a difference in a certain field and keep going when times get tough. There are many popular establishments in Florida to consider. Assisted living facilities, clothing boutiques, and even drive-in movie theaters can be quite popular in the state.

Planning Processes

To open up the business of your dreams, there are some steps to go through to ensure you are proceeding legally in Florida. Here are some things you should make sure you’ve done:

1. Pick a name

Choosing a name can be the first step toward properly representing your business. Your business’ values and vision can help you determine what kind of name to choose. A name gives your customers a little sneak peek into what they can expect from your business and products. In Florida, there are some rules to keep in mind while picking out your business’s name, but don’t let that stop you from opening your dream business.

2.  Conduct market research

With a business idea in the works, you may better understand who your customers will be. Through market research, you can learn what your target audience looks for when they shop. You can even learn what your competitors are doing and see what you can take from them.

3.  Choose a structure

Picking a business structure is a major step forward to opening your business. Proper structuring will help your business appear more credible and even protect you from liability. You could choose from an LLC, non-profit, corporation, sole proprietorship, or partnership, depending on your business goals.

Registering in Florida

After you pick what type of business structure will suit your business goals, you will have to register it in Florida. When you do so, you may need information like your business’ name, employer identification number, formation documents, and a registered agent whom you have chosen to take care of your taxes. Depending on which structure you choose, Florida may ask for additional documents or certifications.

It’s All About Location

Choosing where to open your business can be a very important decision. You don’t want to pick somewhere that has low foot traffic or little access to customers. You may want to look into cities like Miami or Jacksonville, depending on the type of audience you are hoping to attract.

Although, if you are striving towards a fully online business, you have the option of operating anywhere in Florida.

Focus on Banking

Creating a separate bank account and credit card for your business can be very important to protect yourself and your assets. A business credit card can also help keep track of spending, transactions and create a solid credit score. To help yourself and the business, even more, look into bank accounting software or workers, which could help keep your records in order and make tax season much easier.

Insure Your Business

Another way to keep any risks or liabilities at bay is to acquire some sort of insurance for your business and workers. This could be as simple as signing up for Workers’ Compensation Insurance, General Liability Insurance, or Professional Liability Insurance—whichever works best with your business type. In Florida, it is also a law that you must have a Workers’ Compensation Insurance policy if your business has four or more employees.

Hiring Employees

When you get to the stage of hiring employees, this can be a very exciting new step. You can find like-minded people to represent your business and help you sell and grow. You will just want to make sure you are proceeding properly.

This simply means being registered in the IRS for employee taxes and reporting any new hires you take into the state of Florida. To make their and your lives easier, setting up a payroll service could be beneficial as well. This can make clocking in and out easier as well, and help tax season run a bit smoother.


Ideas on how to brand your business may be swirling in your mind already. Branding is the perfect way to show your customers what to expect from your business, while also representing your values and vision to the world.

What do you want your brand to represent?
How do you want to be seen by your customers?

Questions like these can help you figure out how to give your business a strong brand identity.

The next step of branding is making a logo. This logo is a mini version of your business, brand, store, and vision. It will be on everything your customers see and can be a great way for them to recognize you from a crowd. A good logo can help your business stand out.

Get Online

In the very virtual world we live in today, being online is a necessity. This could mean creating a website to help represent your business and connect with customers all over. Whether or not you open an online store, social media like Facebook, Instagram, and TikTok are key ways to establish yourself online and create a following for your business. By building pages and posting your products and deals, you can get in the minds of so many more customers.

Online Business

If you need help building a website or you want your store to operate fully online, companies like Ecwid can be amazing resources to utilize. An online store is an amazing way to reach people all over the world, and also get your hand on multiple different selling options.

Ecwid can not only help create your website but can also connect your products to other selling platforms like Facebook and Instagram. If your products are more spread out over different pages, you can expect to get higher virtual traffic and then more sales in the long run. Ecwid also helps you keep track of your sales and inventory, all from one convenient dashboard.


While being online can help spread awareness of your business, marketing properly is what really drives it home. Depending on the size of your business and goals, your marketing budget should be around $250 to $1,500 a month. This can go towards things such as business cards, billboards, signs, pamphlets, or any other offline marketing strategies you want to put into place.

If you are looking for online marketing tools, you can buy ad space on platforms like Facebook, Instagram, or YouTube. Email subscriptions can also be a great way to market to your regular customer base and even find new buyers. Google My Business can also be great for both online and physical stores as well. This tool can provide your contact info, a business summary, and pictures of your products to your audience, all at no cost.

Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

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Go online

Start Selling Products & Services Online

You don’t have to worry about the office or warehouse if you choose to sell online. Save your time and money.

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Learn the basics

Starting an Online Store Business is Easy.
We’ll Show You.

So you’re ready to start selling online. Now the million-dollar question… where do you start?

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Read real stories

Get Yourself Ready
For Surprises

Check out our blog series all about starting an online store without prior experience. It‘s sort of like our own ecommerce reality show—starring Nicole.

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Find a product

Looking For Things
To Sell Online?

Discover best-selling products and how you can start selling them online and make money.

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Select sales channels

Catch Your Customers Where They Are

We’ll help you navigate through the market and find the most profitable channels.

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Start Your Business Online

Starting a business online is faster and cheaper.
Transform it into an offline business later.

Start Selling Online

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