The rise of ecommerce has shifted the ways many companies conduct business, skupaj z načini, kako govorimo o poslu. Tudi v zadnjem desetletju, dostopnost digitalnih platform za poslovanje je skokovito narasla. While ecommerce itself is not brand new, mnogi njeni trendi in prakse so, zahvaljujoč temu hitremu razvoju.
Za podjetja, ki se ukvarjajo z e-trgovino, biti na tekočem z najnovejšimi trendi in spremembami predstavlja edinstven izziv. Tistim, ki so sposobni slediti spreminjajoči se pokrajini, se lahko redno pojavljajo vznemirljive priložnosti. Ampak s hitrostjo razvoja, to je pogosto lažje reči kot narediti. Iskanje načinov za izvajanje resničnih praks, ki optimizirajo najnovejše tehnologije in aplikacije za vaše podjetje, ni vedno preprosto.
Izrazit primer tega bi bila zamisel o brezglavem trgovanju, or headless ecommerce. Major brands like Nike have adopted a headless approach to great success. Seveda, drugi želijo posnemati ta uspeh s podobnimi pristopi. "Brezglava trgovina" je fraza, ki se danes pogosto uporablja, vendar lahko njegov pomen zlahka povzroči zmedo. Is headless ecommerce a good thing, ali slaba stvar? Kaj je brezglavo e-trgovanje, točno? Če si zastavljate ta vprašanja, lahko vam odgovorimo nanje.
Kaj je brezglavo e-trgovanje?
Brezglava trgovina refers to a strategy for structuring an ecommerce platform so that the frontend and backend can function separately. Z drugimi besedami, sprednji del spletnega mesta, usmerjen k strankam (grafika, besedilo, povezave, modeli, itd.) lahko deluje nemoteno. medtem, novo zaledno kodo je mogoče integrirati v ozadju, da optimizirate izkušnjo za vse.
Ta sistem omogoča hitrejši preobrat in implementacijo novih sprememb na vašo platformo. Starejši modeli, kjer sta frontend in backend skupaj povezana, so manj učinkovite za delo, ko se dodajajo nove razširitve.
Morda bi bilo koristno uporabiti analogijo obedovanja v restavraciji, ko razmišljamo o brezglavem trgovanju. The frontend of the ecommerce platform is represented by the menu and your waiter or waitress. Po brskanju po meniju, naredite svojo izbiro, vaš strežnik pa informacije posreduje zaledju. Na zadnji strani, vaša hrana je pripravljena v kuhinji, in vam ga vrnem kot končni izdelek.
Zdaj pa si predstavljajte, kako manj učinkovit bi bil ta proces, če bi se moral strežnik vrniti v kuhinjo, da bi vam sam pripravil hrano. To bi lahko omogočilo bolj prilagodljivo izkušnjo za podjetja z manjšim obsegom. Toda za podjetje, ki poskuša optimizirati in služiti čim več strankam, ločevanje obeh koncev je veliko boljše.
Zdaj, ko bolje razumete splošno idejo brezglave trgovine, morda se sprašujete, kako točno izgleda. Here’s a quick breakdown of how headless ecommerce platforms work.
Brezglave platforme za e-trgovino 101
Kot že omenjeno, headless ecommerce is intended to help companies adapt and evolve seamlessly by decoupling frontend and backend programs. Toda kaj točno so ti programi, in kako ta ločitev deluje?
Postopek za ločevanje sprednjega in zadnjega dela je v veliki meri odvisen od API-jev (Programski vmesnik aplikacij). API je modni izraz za sistem, ki omogoča medsebojno komunikacijo dveh ali več programov. With a headless ecommerce platform, posamezni programi lahko komunicirajo prek skupnega API-ja kljub izvajanju različnih nalog. This is the key to headless ecommerce architecture. API mora omogočati nemoteno izmenjavo informacij med zaledno in sprednjo programsko opremo.
Če menite, da se to sliši preveč zapleteno za izvedbo v vašem podjetju, ne skrbi. While headless ecommerce itself involves a bit of complex programming, izvajati prek a sistem za upravljanje vsebin (CMS) poenostavi postopek. A headless CMS for ecommerce allows businesses to create, Uredi, and modify their ecommerce website without requiring much expertise.
Uporabniki Ecwida, na primer, can easily implement our ecommerce software with any CMS they are already using. Our software is engineered to offer a headless commerce experience, zato je delo, ki ga morate opraviti, precej omejeno.
Best Headless Ecommerce Platforms
Want to set up your own business website for headless ecommerce? The good news is you don’t need to build your own website from scratch to do so. The simplest way to get set up is to use an ecommerce platform that makes headless ecommerce easy.
A headless ecommerce platform allows business owners to customize their online store without needing to be web design or coding experts.
If you don’t know where to get started, we’ve compiled a list of some of the best headless ecommerce platforms. Here are a few of the best platforms that offer headless functionality.
Commercetools
Commercetools is a headless ecommerce platform with omnichannel functionality. This means it can easily be integrated across multiple platforms for a seamless user and brand experience. Commercetools is an effective platform for both B2B and B2C companies, as it offers a range of useful features for both. It’s also relatively easy to use with very adaptive APIs (Programski vmesnik aplikacij).
There are several highlights to using CommerceTools as your headless ecommerce platform. One of the platform’s most notable features is its point of sales functionality. The platform has a robust offering of POS features that make the customer experience simpler and streamlined on any platform. Commercetools also has everything an ecommerce business needs for inventory management and data flow management. As far as headless ecommerce platforms go, Commercetools is one of the more user-friendly options.
Vendar, there are a couple of potential issues that users should be aware of. The first is that Commercetools is lacking in dedicated customer support. Users have no access to phone support or live chat support, so any help requests must be handled via email. Second is that Commercetools’ pricing plans are quote-based, meaning it can be hard to predict costs. Clients will need to contact Commercetools directly (by email) to receive a quote for their business.
Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is a headless ecommerce platform from one of the most trusted names in business software. As one might expect from a brand like Adobe, Adobe Commerce has a lot to offer. Adobe Commerce is extremely customizable, making it one of the more flexible ecommerce options available. Vendar, taking advantage of this customizability requires a bit of knowledge and expertise. But for those who can manage it, the options available to Adobe users are virtually endless. Adobe Commerce offers excellent data and inventory management, seamless cross-platform integration, and robust inventory management.
Adobe Commerce also offers reliable customer support, including advanced guidelines for how to use all the available features. For specific inquiries, users can also schedule an appointment for live support.
Adobe Commerce’s interface can be fairly overwhelming at first due to the high volume of available tools. Vendar, it is a fairly user-friendly interface. While it may require a bit of searching and navigation, most users can find everything they need with relative ease.
Adobe Commerce is good for B2B and B2C companies alike. And while it offers a lot, that extensive offering also comes with a steep price tag. Like Commercetools, Adobe’s pricing plans are only available upon request. This can make it difficult to predict exact costs, but it does mean your payment plan can be highly customized. Vendar, the more features you need, the more expensive the service gets.
Nacelle
Nacelle is a headless ecommerce platform that offers seamless migration for existing businesses. This makes it a very good option for companies who are looking to upgrade over their existing ecommerce infrastructure. Nacelle is excellent at gathering data across other platforms your business might use, like Shopify or Salesforce. Nacelle can then easily integrate that data across all channels to help you grow your business.
Aside from adaptability, Nacelle has all of the essential tools that businesses require from an ecommerce platform. POS and payment processing functionality, upravljanje zalog, and content management are all strengths of the platform.
Nacelle uses easily workable design templates with moderate customizability features. While it is not quite as customizable as other headless ecommerce platforms, it is still fairly flexible.
Nacelle is lacking in live customer support. Vendar, the platform does offer plenty of support features in the form of blog posts, user guides, and FAQ pages. Users can contact Nacelle via email for specific inquiries if needed.
Nacelle offers a free demo to get started, which is a nice offering for new users. Vendar, once the demo expires, pricing is based on the amount of items your company sells per month. Whether or not this pricing system is better or worse for you depends on the volume of your sales. The higher your sales, the more expensive the platform becomes. Vendar, this is not a bad problem to have if it means your business is successful.
Ecwid
What makes Ecwid unique among other ecommerce platforms is the availability of totally free features. For new businesses just starting out, Ecwid represents the best free headless ecommerce platform. Unlike most platforms, which only offer limited-time free trials, Ecwid’s start plan is totally free for stores listing up to five products.
Ecwid’s free plan allows users to create product listings for five products plus set up shipping and payment processes. Users can also access Ecwid’s easy-to-use website design software with the free plan.
Seveda, for users who want access to more advanced settings, Ecwid also offers higher-level paid plans. But even those cost less than many of the other headless ecommerce platforms on this list.
Ecwid’s Venture plan lets users list up to 100 items and sell across multiple platforms. They also receive access to features like mobile support and more extensive store management apps.
Ecwid’s Unlimited plan allows users to access everything Ecwid offers, including their own branded app for selling.
Oglejte si celoten pregled načrtov in cene na Ecwid cene strani.
Regardless of which payment plan you choose, Ecwid is designed to be a flexible, user-friendly headless ecommerce platform. Ecwid users can add ecommerce features of their choice to an existing website or build their online store from scratch.
Headless Ecommerce Benefits
Better flexibility
The alternative to headless ecommerce architecture is often called “monolithic” ecommerce. V tem sistemu, tako frontend kot backend sta odvisna drug od drugega. Zaradi tega podjetja težje spreminjajo svoje spletno mesto. Če želite implementirati novo kodo v ozadju, lahko moti vizualni prikaz na sprednji strani. Prav tako, če želite posodobiti videz svoje strani, morate zaobiti zaledno kodo.
But headless ecommerce solutions eliminate this delicate balancing act. Kot rezultat, uvedete lahko toliko sprememb, kot želite, brez skoraj toliko skrbi za konflikt. To pomeni več svobode pri izvajanju sprememb ali prilagajanju za vključitev novejših, napredne tehnologije na vašem spletnem mestu.
More sophistication
Nadaljujemo z zadnjo točko, headless ecommerce architecture also allows businesses to build more sophisticated websites than ever before. This allows you to accomplish much more in your ecommerce space. Dinamične cene za vašo trgovinsko stran, napredna grafika, interaktivne predstavitve, and more are all made easier with headless ecommerce solutions.
Faster turnaround times
Perhaps the most notable benefit of headless ecommerce is how quickly companies can make changes to their website. With the right headless CMS for ecommerce, tako preprosto je, kot da priključite nov kos programske opreme in pustite, da začne delovati. V prejšnji dobi, večje spremembe bi zahtevale tedne ali mesece zalednega programiranja. Ampak zdaj, možno je sprotno prilagajanje spremembam. To lastnikom podjetij omogoča, da izkoristijo trende in ostanejo osredotočeni na druga področja svojega poslovanja.
Cost savings
An extension of the faster turnaround times afforded by headless ecommerce solutions is added cost savings. Razvoj zaledja je lahko naporen, drago, in dolgotrajen postopek. Ko pa se to odpravi, podjetjem ni treba porabiti niti približno toliko za programiranje svojih spletnih mest. Te prihranke je mogoče nameniti drugim področjem podjetja za še večjo rast.
Improved website performance
We have mentioned better technology being available through headless ecommerce solutions a few times now. No, da lahko napredna tehnologija izboljša tudi delovanje vašega spletnega mesta. Ker so brezglavi programi centralno shranjeni, z uporabo API-ja, da ostanete povezani, spletnim mestom omogočajo hitro posredovanje informacij. Ko gre za SEO in uporabniško izkušnjo, to je velika prednost. Počasni časi nalaganja so eni največjih, in najbolj izogniti, vzroki za visoke stopnje obiskov ene strani za spletna mesta. Enostavno povedano, hitreje se vaše strani naložijo, in z njimi je lažje komunicirati, boljše.
Marketing opportunities
Tako je, headless ecommerce can even help with your marketing, tako neposredno kot posredno. To je bolj povezano s tem, da vaši marketinški skupini zagotovite več orodij za delo kot karkoli drugega. Na primer, social media sharing is an option that is made much easier by headless ecommerce solutions. Headless ecommerce architecture also makes it easier to save and store customer shopping carts, ki predstavlja priložnosti za doseganje strank. Prav tako, to je olajšano z brezglavimi rešitvami. These are just a few common examples of what headless ecommerce solutions can do to grow your company’s online presence.
Pri implementaciji najnovejših rešitev na vašo spletno stran, možnosti so neomejene. V naslednjem letu, lahko se pojavijo novi trendi in tehnologije, ki ustvarjajo povsem nove priložnosti za trženje. And the easiest way to stay on top of those trends is by adopting a headless ecommerce structure.
