Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalization and effective communication using email.
Find out how to build strong digital relationships with your customers, drive long-term sales, and achieve success through email marketing.
Meet Amandine
Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made Mailchimp templates for businesses. As a top 1% email marketer on Upwork, Amandine’s insights and strategies are invaluable resources for entrepreneurs and business owners looking to improve their email marketing campaigns.
Is Email Marketing Dead?
During the podcast, Amandine Liepmann talks about the misconception that email marketing is no longer effective. Pravzaprav, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. To je v nasprotju s trženjem na družbenih omrežjih, ki prinaša samo donos $5 for every dollar invested. Mnogi podjetniki spregledajo moč e-poštnega trženja, ne uspe izkoristiti njegovih pomembnih koristi.
Najboljše prakse za povečanje e-poštnega seznama
Amandine Liepmann svetuje podjetnikom, ki želijo organsko razširiti svoj e-poštni seznam, naj postavijo povezavo za prijavo povsod, kjer lahko, od objav v spletnem dnevniku do profilov v družabnih omrežjih do spletnih obrazcev.
Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. Interactive popups have a 9% opt-in rate, which is significant when compared to the standard popup’s 3-4%. Amandine suggests testing different types of incentives to encourage signups, kot so popusti, dollar amounts off, or free shipping. You can see which deals resonate best with your audience.
Vendar, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.
Tools for Writing Email Copy
Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create high-quality content without worrying about making mistakes.
Must-Have Email Campaigns
A welcome sequence of 2-5 e-poštna sporočila so lahko odličen plod za podjetnike, ki želijo narediti dober prvi vtis in spodbuditi dosledno dolgoročno prodajo. To je učinkovit način za predstavitev sebe in svojega podjetja, kot tudi zagotavljanje vrednosti vašim naročnikom. Amandine predlaga, da se osredotočite na to, kako so vaši izdelki ali storitve transformativni, namesto da se preprosto predstavite.
Serija dobrodošlice predstavlja priložnost za vzpostavitev zaupanja in verodostojnosti pri novih naročnikih. Pozdravna e-poštna sporočila imajo odprte stopnje med 50-80%, which is excellent, especially when compared to a standard email’s open rate of 20-30%.
Amandine also suggests having a template and creating custom segments. Na primer, creating segments for customers who have made purchases in the last six months but not recently. For loyal customers, receiving steep discounts or exclusive opportunities like webinars can help strengthen their relationship with a brand or company.
Abandoned carts and post-purchase follow-up emails can also be powerful. More advanced strategies, like product recommendation emails, can be implemented using customer data to suggest related products.
Less Is More
Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. Interestingly, text-based emails with a succinct format tend to have the highest deliverability rates and may be perceived as more personal by recipients.
Test the Waters with AB Testing
Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.
Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email marketing strategy, these insights can help take your campaigns to the next level.