The Ecwid Blog>The Science of Contacting Suppliers and Manufacturers When You're Starting a Business

The Science of Contacting Suppliers and Manufacturers When You're Starting a Business

Posted avtor Jesse Ness, Ecwid Team

Countless entrepreneurs keep their entrepreneurship dreams on hold because they’re unsure of how to deal with suppliers.

Če ste tik pred tem, da začnete z e-trgovino, verjetno tudi vi oklevate pri pristopu k dobaviteljem, ker niste prepričani, ali vas bodo jemali resno.

V resnici, dobavitelji so lastniki podjetij, kot ste vi. Želijo si iste stvari kot vsa podjetja: več prodaje, manjše tveganje, in zanesljiva plačila.

Nagnjenost k tveganju pri dobaviteljih je odvisna od štirih stvari:

For new businesses, getting suppliers on board is simply a matter of reducing their exposure to risk. The easiest way to do this is by offering to pay upfront. Suppliers won’t care about the size or age of your business as long as they’re getting paid.

Besides upfront payments, you can also show your legitimacy by:

Below, we’ll show you how to deal with different suppliers based on your business model.

Povezano: Should You Make, Manufacture, Wholesale or Dropship Your Product?

How to Approach Wholesale Suppliers

In the wholesale model, you buy products from a large supplier at low rates. You then sell them to customers at retail rates. Wholesalers might carry a single product-type (such as socks) or a range of products from different brands.

Since you are paying upfront for the product, the wholesaler’s risk is almost non-existent.

It doesn’t matter whether you have a great website or no website. As long as the seller gets paid, he’ll be happy to work with you.

Pravzaprav, a number of wholesalers even operate online stores. You can buy from these stores just as you would buy from Amazon.

This wholesale supplier sells on Spletno mesto Ecwid Instant

The shopping process is the same as any e-commerce store. You can add the product to your cart, enter your shipping details and make the payment. Na nobeni točki vas sploh ne vprašajo za podrobnosti o vašem podjetju.

Vendar, ne deluje vsak veletrgovec na enak način. Nekateri upravljajo spletno stran, namenjeno strankam, kjer lahko naročite omejene količine (nizko kot 1 postavka) pri maloprodajne cene. Za pridobitev veleprodajnih cen, morate ustvariti "veleprodajni" račun. To pogosto zahteva predložitev vaših davčnih podatkov.

pri DyeMurex.com, morate ustvariti veleprodajni račun dobite veleprodajne cene. Lahko kupite tudi manjše količine, vendar boste morali za to plačati maloprodajne cene.

DyeMurex, a t-shirt wholesaler, requires a US tax ID to access wholesale pricing

To create a wholesale account at Dyemurex, you need a US tax number. If you are outside the US, you have to have a valid website and/or social media presence. This requirement will vary from supplier to supplier and country to country. Consult your country’s local tax laws on how to get a tax number.

Not every wholesaler maintains websites where you can order products. And few wholesalers offer their best possible rates and sales terms through their websites. In such cases, you have to communicate with wholesalers directly and strike a deal. Here’s how to do it.

1. Find a sufficient number of wholesale suppliers

Step one is to find a number of target wholesalers. V ZDA, you can use websites like WholesaleCentral.com in TopTenWholesale.com to find wholesale suppliers. You can also use TSNN’s search to find trade shows and visit suppliers in person.

2. Filter the reliable ones

Preden porabite čas za komunikacijo s trgovci na debelo, ocenite, ali ustrezajo vašim zahtevam in standardom:

Once you are fairly certain that you’re dealing with a reputable company, proceed to the next step.

3. Communicate your requirements

This is the part where most new entrepreneurs hesitate, especially if they don’t have a website or store.

The trick is to portray confidence. You don’t have to lie, but it doesn’t hurt to project an image of being slightly bigger than you are. Your objective is to get the best possible deal, konec koncev.

This confidence is conveyed in the length, ton, and content of your communication. V svojih sporočilih bodite jedrnati in natančni. Jasno povejte, da veste, kaj želite.

Ta veleprodajna e-poštna predloga deluje, ker je jasna in profesionalna

Obstaja nekaj taktik, s katerimi lahko naredite svoja e-poštna sporočila bolj prepričljiva:

Ko imate informacije, ki jih potrebujete, se lahko pogajate za boljše pogoje, kot so plačila Net-30 (tj. plačilo blaga po 30 dni od prejema) ali nižje cene za večje količine naročil.

Veletrgovci včasih ponujajo tudi storitve poštnine. V naslednjem razdelku vam bomo pokazali, kako ravnati z njimi.

Kako pristopiti k dobaviteljem za hitro dostavo

Dropshipping je, ko delujete kot maloprodajna veja proizvajalca ali trgovca na debelo. Namesto da sami kupujete in skladiščite izdelke, izdelek prodajate le strankam. Vaš partner za hitro dostavo poskrbi za izpolnitev naročila, ponavadi pod lastno blagovno znamko.

Na papirju, the higher involvement of drop shippers means higher requirements from retailers as well. In reality, the intense competition among drop shippers means that drop shippers have to fight hard to win over retailers.

This intense competition has led to the fragmentation of the market into two categories. This brings us to the first tip.

1. Understand who you’re dealing with

The options include drop shipping aggregators and wholesale drop shippers.

Dropshipping aggregators are websites that give you access to hundreds of drop shipping suppliers from a single platform. Examples include Syncee, Spocket, Sup Dropshipping, Doba, SaleHoo, itd. These aggregators usually charge an upfront fee to access the suppliers. They also offer plugins and APIs to easily import products into your store.

Here are a few things you must know about dealing with drop shipping aggregators:

Dropshipping aggregators are an easy way to start selling. Vendar, use them only as a stop-gap approach. Once you have a proper store and a history of sales, it is better to approach individual drop shippers and get better deals.

Wholesale drop shippers are wholesalers who also offer drop shipping services to a select few retailers. A vast majority of drop shippers fall in this category. Običajno, they cover a single product-type such as knives or sports gear.

To work with these drop shippers, you’ll have to create a wholesale account and provide your business information. You get access to the catalog only after the drop shipper approves your account.

Večina malih špediterjev to počne, da bi odvrnila enkratne lovce na ugodne cene. Nekaterim pošiljateljem je všeč MagnumTuning to celo omenijo na svoji strani za prijavo:

MagnumTuning zahteva odobritev za vsako aplikacijo, da odvrne kupce s popustom

Številni pošiljatelji se bodo z veseljem odpovedali zahtevam glede odobritve, če oddate veliko začetno naročilo ali jim pošljete depozit. Koristno je tudi imeti prodajalčevo dovoljenje ali prometno davčno številko.

Čeprav je postopek prijave težji, dobite veliko boljše cene kot agregatorji za hitro pošiljanje.

V nekaterih panogah, kot je tiskanje majic, pošiljatelji imajo lažje zahteve. Na primer, Tiskano omogoča brezplačen dostop do katerega koli prodajalca ne glede na količino (in integrira z Ecwidom.)

Vrste izdelkov, ki jih lahko pošljete z Ecwidom in Printfulom

Ko bo vaše podjetje pripravljeno, to je prava pot, če želite oditi. Če uporabljate Ecwid, lahko uporabite Trgovina na debelo B2B aplikacijo za lažjo integracijo s pošiljatelji.

tudi, preveri več dropshipping storitve ki se lahko integrira z vašo trgovino Ecwid.

2. Postavite prava vprašanja

Here are a few questions you can add to the email template shown above if you contact a potential drop shipper:

Besides wholesalers and drop shippers, you can also source products from manufacturers.

How to Approach Manufacturers

Manufacturers are companies that can:

Manufacturers are different from wholesalers and drop shippers in that they have high order requirements and significantly lower prices. Ker je vsako naročilo narejeno iz nič, večina proizvajalcev zahteva vnaprejšnje plačilo za kritje proizvodnih stroškov.

Vnaprejšnje plačilo pomeni, da je večina proizvajalcev zelo prilagodljiva pri tem, s kom sodeluje. Tudi narava proizvodnje je takšna, da pritegne veliko podjetnikov, ki preizkušajo nove ideje, ki morda nimajo spletnih strani ali prodaje.

Posledično, z večino proizvajalcev je enostavno delati, če izpolnjujete njihove minimalne zahteve za naročilo.

Povezano: Kako najti proizvajalca za vašo idejo o izdelku

There are a few things you should keep in mind when approaching them.

1. Ask about minimum order quantity (MOQ) and deposit

Manufacturing costs go down as the volume increases. Posledično, MOQ is one of the most important metrics when dealing with manufacturers.

Ask about the manufacturer’s MOQ in the first email you send them. Don’t waste time dealing with a manufacturer who has higher MOQ than your requirements.

If you’re taking the Alibaba route, most manufacturers would list their MOQ on their profile itself.

Most manufacturers on AliBaba will show their MOQ on the product page itself

Some manufacturers might be wary of dealing with new businesses who are only interested in the minimum possible order volume. To get around this problem, ask for prices for a range of order volumes (reči, MOQ to 50,000 units).

tudi, ask what kind of upfront deposit will the manufacturer require to kick start production (and the refund process in case of a dispute).

Povezano: Kontrolni seznam: Kako najti pravega dobavitelja na AliExpressu

2. Ask about manufacturing capacity, Dostava, and packaging

The manufacturing capacity and shipping time are two important factors in choosing a manufacturing partner. Not asking about these might set off red flags for the manufacturer.

So in your email, ask about the following:

3. Ask for samples

No serious business will choose a manufacturer without asking for product samples.

Manufacturers expect this. V vaši e-pošti, make sure that you ask for a product sample. This will not only help you evaluate the manufacturer, but it will also show that you are serious about the business.

4. Ask more about the company and the factory

This includes:

If possible, ask for a Skype tour of the factory. Ponovno, most legitimate manufacturers will be happy to provide this information.

Kontrolni seznam: 20 Questions to Ask Your Manufacturer

Everything you need to know before calling it a great deal

Vnesite veljaven elektronski naslov

To Sum Up

Whether you are looking for a wholesale supplier, a dropship supplier or a manufacturer, remember to do the following:

About The Author
Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.

Start selling on your website

Pridruži se brezplačno