How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.
As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.
A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.
Tiež: Udržte si svojho zákazníka: How to Fix Your Store’s Navigation
Krok 1. Add Text to Your Instagram Pictures
When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. Bohužiaľ, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, Doprava, predaja, or new products.
If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.
@cakesafe adds text to a picture to announce a special offer
Use text on a photo to mark posts with FAQ, blog categories, sales announcements, špeciálne ponuky, and new collections.
Texts make posts stand out in the @asos feed
If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.
@sephora puts text on a video preview
Titles quickly tell your audience what the video is about and if that content would be useful to them.
Followers of @dean.schneider won’t miss a video with a giveaway
Uč sa viac: Ako predávať na Instagrame: Kompletný sprievodca pre začiatočníkov
Krok 2. Use Hashtags
Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. Napríklad, #yourstorename_reviews, #yourstorename_products, a tak ďalej.
When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.
Čítaj viac: How Instagram Hashtags Can Make or Break Your Sale
Krok 3. Save Everything in Highlights
You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.
@packagefreeshop uses highlights to tell customers about the store’s policies
By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.
A highlight with a list of branded hashtags by categories
Then create several highlights with your most important information, like brand story, Doprava, ceny, customer reviews, contacts, and special offers.
@cm_cardiff use their branded hashtags as titles for highlights
Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.
Try to use the same color or print on your covers to give your account a polished look.
@freshbeauty uses similar looking icons for highlights’ covers
To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.
A cover is an Instagram story that you save as a highlight
Tiež: Ako napísať skvelý životopis na Instagrame pre svoj firemný profil
Krok 4. Enable Shoppable Posts
Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.
Pozrite si naše guide to enabling Shoppable posts to find out just how easy it is.
Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable
Tiež: How Ecwid Merchants Can Now Reach 1 Billion Shoppers
Krok 5. Add a Linktree to Your Instagram Bio
You can only add one link to your Instagram bio, ale services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!
@livelarq shares links to a blog post, “About us,” and their “Sign up” page
Bonus! Linkup for the link in bio
Ďalším spôsobom, ako úplne optimalizovať svoju vstupnú stránku, je nástroj „odkaz v bio“.. Nástroje „Odkaz v bio“, ako je Linkup umožňujú značkám vytvárať prispôsobiteľné vstupné stránky pre ich odkazy v bios. To vám umožní maximalizovať potenciál vášho „odkazu v bio“ kurátorstvom špecifického obsahu pre vaše publikum sociálnych médií. Aj keď prepojenie na existujúce webové stránky môže byť efektívne, vytváranie na mieru, jedinečné vstupné stránky s bioodkazmi vytvárajú viac príležitostí a väčší potenciál.
Ak hľadáte bezplatný, ale výkonný nástroj link-in-bio, odhlásiť sa Spojiť. Len niekoľkými kliknutiami, môžete bez námahy vytvoriť stránku vhodnú pre mobilné zariadenia, na ktorej budú predstavené vaše sociálne profily, práca, obsahu, a dokonca aj produkty. Táto funkcia je užitočná najmä pre značky, umelcov, tvorcovia obsahu, a influencerov, pretože umožňuje vašim sledovateľom nakupovať alebo získavať váš tovar priamo z vašej stránky prepojenia.
Linkup ponúka výraznú výhodu, že je poháňaný Ecwid, robustná platforma elektronického obchodu. Táto integrácia odomyká neobmedzené možnosti rozširovania vašej značky pri jej raste. Napríklad, môžete pridať ďalšie predajné kanály a preskúmať nové spôsoby speňaženia.
Linkup tiež poskytuje podrobné informácie o výkonnosti stránky a jednoduché prispôsobenie tak, aby bola vaša stránka dokonale zladená s vašou značkou.
Closing
Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.
How do you organize posts on your Instagram?
- Ako predávať na Instagrame: Kompletný sprievodca pre začiatočníkov
- How to Use Instagram for Business: Tools and Proven Practices
- Ako získať schválenie pre nakupovanie na Instagrame
- Ako predávať na Instagrame bez webovej stránky
- 10 Engaging Instagram Reels Ideas to Promote Your Business
- Jednoduché kroky na usporiadanie profilu na Instagrame pre firmy
- How to Develop a Visual Theme for Your Instagram Business Profile
- What Instagram Creator Accounts Mean for Your Business
- 8 Photography Tips for a Stunning Instagram Business Profile
- Instagram Stories 360: All Business Owners Need to Know
- Threads for Businesses Explained
- Čo uverejniť na vláknach pre firmy: 10 Ideas
