There are many ways for small businesses to sell products online. Hosting your own webstore on your company website is one option. This gives you great control over the presentation and payment features of your store. ale, najmä pre malé podniky, you might not get enough traffic to meet your goals.
For higher volume online sales, you can join a larger online marketplace to gain a wider audience and more recognition. By far the largest online marketplace is Amazon, s nad 6 million sellers on the platform. But Amazon is not the only major marketplace in the ecommerce landscape. Etsy is another highly popular, but more niche, online seller. Etsy is used primarily to sell handmade or custom crafts, artwork, a dekor.
Etsy is a very fast-growing marketplace, more than doubling its total number of sellers since 2019. The marketplace generated cez $1 miliardy v príjmoch v 2020 sám, s nad 81 miliónov aktívnych nakupujúcich. Pre malé podniky, ktoré predávajú vlastné remeslá a dekorácie, Etsy is a highly attractive ecommerce marketplace. Samozrejme, nie je to pre každého. Zákazníci sa na Etsy neobracajú, keď potrebujú náhradné autodiely, napríklad. Ale ak je Etsy tým správnym trhom pre vás, predaj na platforme má obrovské výhody.
To help small ecommerce businesses get started, tu je užitočný návod ako predávať na Etsy pre začiatočníkov.
Ako začať predávať na Etsy: Čo potrebuješ vedieť
Možno sa čudujete, “how do I sell on Etsy?” Selling on Etsy is a bit different than selling on Amazon or other online marketplaces. In some ways, Etsy has more requirements than other platforms, while in other ways it is looser. As for how to start selling on Etsy, the process is relatively simple. You begin by going to Etsy’s seller page and clicking the “Get started” button.
From here, you simply need to follow the prompts as they appear on your screen. Begin by registering your account, just as you would on any website. Potom, you can start building your shop. Etsy will provide you with options for support which you can use as needed. You can also skip these options and dive right into building your online shop. Give your shop a name, enter your item info, and set up payment options for your shop. Don’t worry too much if your inventory is not finalized yet. You can always edit your item info later on.
Once the framework of your Etsy shop is in place, you can begin to customize your storefront page. This is a great way to personalize your shop and allow customers to see what you sell and what your company’s values are. There are many ways you can arrange your storefront to make it yours. A helpful tip is to focus on ways to maximize customer engagement once they find your page. You can follow many of the basic rules for creating an effective landing page when crafting your Etsy storefront.
Do you need a business license to sell on Etsy?
One of the most common questions people ask is, “Do you need a business license to sell on Etsy?” The answer is technically “No.” Etsy itself does not require its sellers to have a business license. Avšak, some states, municipalities, or countries do require a business license for anyone conducting business within their borders. Etsy itself does not require a business license. Avšak, it’s a wise idea to check the laws in your area before getting started.
What are the requirements to sell on Etsy?
Because you don’t need a business license to get started, this is considered a great perk for many sellers. A lot of people turn to Etsy initially as a side gig to sell their handmade crafts to a broad audience. This can turn their craft from a hobby into an eventual business. But early on, obtaining a business license could be a major obstacle that could deter many sellers.
S tým bolo povedané, there are some requirements if you wish to become a seller on Etsy. New sellers should familiarize themselves with Etsy’s Prohibited Items Policy. For most sellers, the prohibited items list is not an issue. But it is important to understand what can and cannot be sold on the platform.
Etsy also has detailed requirements about handmade and designer items which all sellers must follow. Etsy requires that all items sold in its marketplace be handmade. ale, in their own words, “handmade is a spectrum”. Some makers are actually crafting their products by hand to be sold as is. Others might design their products themselves but rely on production assistants to create the finished product. These designers are permitted to sell on Etsy provided they operate within the rules and restrictions of Etsy’s seller policy. You can read the updated Etsy Seller Policy in full tu.
How much does it cost to sell on Etsy?
When it comes to selling on Etsy, fees are minimal, but still important to be aware of. Etsy does not require a startup or subscription fee. So it is technically free to become a seller on Etsy.
Avšak, Etsy does charge fees to use the marketplace. Most importantly, Etsy charges a small listing fee for every item listed in your shop. The Etsy listing fee is $0.20 for a four-month listing, with the ability to auto-renew listings.
Selling on Etsy fees are mid-level compared to other platforms. Etsy charges a 5% transaction fee on all sales. Takže 5% of the price of your product goes to Etsy for each sale. Napríklad, a $100 craft sold on Etsy nets is $95 pre teba, a $5 for Etsy.
There is also a Shipping Label Fee on Etsy to cover the costs of shipping your items. This varies depending on the shipping carrier(s) you choose, a pôvod a miesto určenia odosielaných položiek.
Ďalšie rôzne poplatky Etsy zahŕňajú malý poplatok za spracovanie platby, daň z pridanej hodnoty, a voliteľné poplatky za platené reklamy mimo stránky.
V konečnom dôsledku, suma, ktorú stojí predaj na Etsy, závisí od vášho predaja. Pretože poplatky sú založené na percentách vášho celkového predaja, vždy by ste mali mať zisk. Či vám to stačí, závisí od vašich cieľov a od toho, koľko zarábate.
Predáva sa na Etsy stojí za to? Klady a zápory
Takže, potom, čo sa to všetko naučil, sa predáva na Etsy stojí za to? The answer to that question depends on your business. First of all, your business needs to sell items that meet Etsy’s “handmade” requirements. As long as that is the case, there are plenty of good reasons to sell on Etsy. Here are some pros and cons to consider when deciding if you should sell on Etsy.
Pro: Very easy to get started
Once you get started, there isn’t anything complicated about how to sell stuff on Etsy from a technical standpoint. The interface is intuitive, and Etsy does a great job to make it easy to manage your storefront and list products.
Pro: Huge marketplace
Etsy is the largest online marketplace for handmade crafts and decor. If you’re looking to sell your products online, Etsy has the highest volume of traffic of interested customers. For new small businesses, attracting new customers is one of the biggest challenges. Etsy can be a great way to solve that problem early on.
Pro: No business license or history is needed
Unlike other marketplaces, Etsy nevyžaduje, aby ste mali oficiálnu obchodnú licenciu ani vybudovanú povesť. Jedného dňa môžete jednoducho začať vyrábať ručne vyrábané predmety, a nabudúce sa staňte predajcom Etsy.
Pro: Highly customizable
Etsy je najlepšie miesto, kde môžete predávať vlastné položky. Tento duch prispôsobenia sa vzťahuje aj na správu vášho obchodu Etsy. Používatelia majú veľkú kontrolu nad rozložením svojich výkladov, čo predávajú, a ich možnosti dopravy. Predaj na Etsy je pomerne bezproblémová skúsenosť.
Con: Highly competitive
The size of Etsy’s marketplace can be both a pro and a con. While the high customer traffic is great, there is also a high volume of sellers. So learning how to sell things on Etsy can be a bit trickier than simply listing your products and waiting for customers to show up. You may need to use some clever marketing tricks. You should also learn to make your product listings as appealing as possible to stand out from competitors.
Con: Listing fees can add up
If you want to list a lot of products on your Etsy store, you could end up spending money on listing fees. This means some sellers need to be selective about what items they list, at least in the beginning. As your sales grow, you may be able to add more listings to your store. But growing your inventory takes time if you want to avoid spending too much on listing fees.
Záverečné myšlienky
V konečnom dôsledku, the decision of whether or not to sell on Etsy depends on your business. If you fit the marketplace and have quality products, selling on Etsy is almost always worth it. Ak nie, there are plenty of other ways to rozvíjať svoje podnikanie online.
