Bem-vindo ao terceiro episódio da série de podcasts sobre criação de conteúdo!
No primeiro episódio, explicamos o valor que você obtém para sua empresa ao usar o conteúdo para criar uma imagem de marca.
Our second episode covered the ways to overcome common obstacles to creating content for business promotion: dinheiro, tecnologia, e tempo.
Neste episódio, o host de podcast Rich ajuda você a superar o medo de criar conteúdo causado pelas dúvidas internas que a maioria dos pequenos empresários tem. São falta de capacidade, inadequação comparativa, e falta de apreciação por nós mesmos.
If you missed the other episodes in the Ecommerce Content 101 series, catch up on them here:
- The Importance of Creating Content for a Business
- Como gerenciar a criação de conteúdo com facilidade
- Tipos fáceis de conteúdo para criar para o seu negócio
Livre-se de expectativas irreais
A verdadeira razão pela qual os empresários duvidam de sua capacidade de criar conteúdo é a definição do que significa capacidade. We often have unrealistic expectations and standards for ourselves.
Break down your goals into bite-size pieces so that they feel realistic for you to accomplish. It’s better to publish one Instagram story a day than to wait till you are ready to prepare feed posts, histórias, and reels for a month ahead in one sitting.
É claro, you can still make big goals. No entanto, keep in mind that if you think they’re unrealistic, you may not even start.
You Already Can Create Content
When we start a new project, we forget to give ourselves the benefit of the doubt and understand that we don’t need to have answers to all questions at the beginning.
Instead of comparing yourself to established content creators or influencers, be the one thing no one else can be–you.
There are circumstances where fancy equipment and high-end production might have their place. No entanto, when it comes to small business, not only is it not needed, it’s not preferred.
Customers want to be able to relate to you. One of the easiest ways to do that is by showing them what you’re doing or sharing what you’re thinking through your phone. Just like they can. That’s one of the reasons why it feels so relatable.
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