How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.
As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.
A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.
Também: Keep Your Customer: How to Fix Your Store’s Navigation
Etapa 1. Add Text to Your Instagram Pictures
When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. Infelizmente, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, envio, vendas, or new products.
If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.
@cakesafe adds text to a picture to announce a special offer
Use text on a photo to mark posts with FAQ, blog categories, sales announcements, ofertas especiais, and new collections.
Texts make posts stand out in the @asos feed
If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.
@sephora puts text on a video preview
Titles quickly tell your audience what the video is about and if that content would be useful to them.
Followers of @dean.schneider won’t miss a video with a giveaway
Saber mais: Como vender no Instagram: Guia completo para iniciantes
Etapa 2. Use Hashtags
Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. Por exemplo, #yourstorename_reviews, #yourstorename_products, e assim por diante.
When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.
Consulte Mais informação: Como as hashtags do Instagram podem fazer ou quebrar sua venda
Etapa 3. Save Everything in Highlights
You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.
@packagefreeshop uses highlights to tell customers about the store’s policies
By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.
A highlight with a list of branded hashtags by categories
Then create several highlights with your most important information, like brand story, envio, preços, customer reviews, Contatos, and special offers.
@cm_cardiff use their branded hashtags as titles for highlights
Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.
Try to use the same color or print on your covers to give your account a polished look.
@freshbeauty uses similar looking icons for highlights’ covers
To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.
A cover is an Instagram story that you save as a highlight
Também: Como escrever uma ótima biografia do Instagram para o perfil da sua empresa
Etapa 4. Enable Shoppable Posts
Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.
Confira nosso guide to enabling Shoppable posts to find out just how easy it is.
Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable
Também: How Ecwid Merchants Can Now Reach 1 Billion Shoppers
Etapa 5. Add a Linktree to Your Instagram Bio
You can only add one link to your Instagram bio, mas services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!
@livelarq shares links to a blog post, “About us,” and their “Sign up” page
Bonus! Linkup for the link in bio
Another way to fully optimize your landing page is with a “link in bio” tool. “Link in bio” tools like Linkup allow brands to craft customizable landing pages for their links in bios. This allows you to maximize the potential of your “link in bio” by curating specific content for your social media audience. While linking to existing web pages can be effective, creating custom, unique bio link landing pages creates more opportunities and greater potential.
If you’re looking for a free but powerful link-in-bio tool, Confira Conectar. Com apenas alguns cliques, você pode criar facilmente uma página compatível com dispositivos móveis exibindo seus perfis sociais, trabalhar, contente, e até produtos. Este recurso é particularmente útil para marcas, artistas, criadores de conteúdo, e influenciadores, pois permite que seus seguidores façam compras ou obtenham seus produtos diretamente de sua página Linkup.
Linkup oferece a vantagem distinta de ser alimentado por Ecwid, uma plataforma robusta de comércio eletrônico. Essa integração abre possibilidades ilimitadas para expandir sua marca à medida que ela cresce. Por exemplo, você pode adicionar mais canais de vendas e explorar novas formas de monetização.
O Linkup também fornece insights detalhados sobre o desempenho da página e personalização fácil para alinhar perfeitamente sua página com sua marca.
Closing
Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.
How do you organize posts on your Instagram?
- Como vender no Instagram: Guia completo para iniciantes
- How to Use Instagram for Business: Tools and Proven Practices
- Como ser aprovado para compras no Instagram
- Como vender no Instagram sem um site
- 10 Engaging Instagram Reels Ideas to Promote Your Business
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- How to Develop a Visual Theme for Your Instagram Business Profile
- What Instagram Creator Accounts Mean for Your Business
- 8 Photography Tips for a Stunning Instagram Business Profile
- Instagram Stories 360: All Business Owners Need to Know
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