Ecwid is officially Lightspeed! It’s business as usual, only better. Learn More

Start selling for free.
Upgrade whenever.

ANNUAL (save 17%)



Free Plan Forever
Easy online store to launch your business for free


    Billed annually
    or $15 month-to-month
    Show Venture plan features
    Everything in Free plus
    • Mobile Point-of-Sale*
    • Store managment app
    • E-goods: 100MB per file
    • Abandoned cart saver
    • Discount coupons
    • Automated tax calculations
    • Access to app market
    • Inventory managment
    • Advanced SEO tools
    • Social media tools
    • Live chat support


    Billed annually
    or $35 month-to-month
    Show Business plan features
    Everything in Venture plus
    • Marketplaces
    • E-goods: 1GB per file
    • Wholesale pricing groups
    • Google Shopping
    • eBay US integration
    • Create orders
    • Product dimensions
    • Phone support


    Billed annually
    or $99 month-to-month
    Show Unlimited plan features
    Everything in Business plus
    • Point of sale*
    • E-goods: 10GB per file
    • Custom shopping app**
    • Square POS integration
    • Priority support
    • 12 hours of custom development

    Ecwid collects the US sales tax in states where it's required by law. All prices on this page do not include taxes.

    Looking for a white-label e-commerce solution?

    Your brand + Ecwid's e-commerce
    Perfect for agencies, web hosts and fintech companies

    Learn more

    Compare features

    Monthly price, paid annuallyMonthly price, paid annually$0$12.50$29.17$82.50
    Monthly priceMonthly price$0$15$35$99
    Number of productsNumber of products101002500Unlimited
    Digital goodsDigital goods25GB per file25GB per file25GB per file
    Chat supportChat supportAvailableAvailableAvailable
    Phone supportPhone supportAvailableAvailable
    Priority supportPriority supportAvailable
    Sales ChannelsSales Channels
    Online storeOnline storeAvailableAvailableAvailableAvailable
    Facebook shopFacebook shopAvailableAvailableAvailable
    Instagram storeInstagram storeAvailableAvailableAvailable
    Mobile point-of-saleMobile point-of-saleAvailableAvailableAvailable
    Sell on AmazonSell on AmazonAvailableAvailable
    Sell on eBaySell on eBayAvailableAvailable
    Facebook advertisingFacebook advertisingAvailableAvailableAvailableAvailable
    Google advertisingGoogle advertisingAvailableAvailableAvailableAvailable
    Pinterest advertisingPinterest advertisingAvailableAvailableAvailableAvailable
    Snapchat advertisingSnapchat advertisingAvailableAvailableAvailableAvailable
    Mailchimp and Automated Email MarketingMailchimp and Automated Email MarketingAvailableAvailable
    Mobile responsive shopping cartMobile responsive shopping cartAvailableAvailableAvailableAvailable
    Android and iOS store management appAndroid and iOS store management appAvailableAvailableAvailable
    Your own, branded iOS and Android shopping app
    (available on the Annual Unlimited plan)
    Your own, branded iOS and Android shopping app
    (available on the Annual Unlimited plan)
    Number of productsNumber of products101002500Unlimited
    Digital goodsDigital goods25GB per file25GB per file25GB per file
    Unlimited bandwidthUnlimited bandwidthAvailableAvailableAvailableAvailable
    Instant Site builder (70+ design themes)Instant Site builder (70+ design themes)AvailableAvailableAvailableAvailable
    Add store to any websiteAdd store to any websiteAvailableAvailableAvailableAvailable
    Sell simultaneously on multiple sitesSell simultaneously on multiple sitesAvailableAvailableAvailableAvailable
    Facebook pixelFacebook pixelAvailableAvailableAvailableAvailable
    One-tap checkout with Apple Pay (via Stripe)One-tap checkout with Apple Pay (via Stripe)AvailableAvailableAvailableAvailable
    GDPR complianceGDPR complianceAvailableAvailableAvailableAvailable
    Tax invoicesTax invoicesAvailableAvailableAvailableAvailable
    POS: Square, Clover, Alice
    (Not available in all countries)
    POS: Square, Clover, Alice
    (Not available in all countries)
    Gift cardsGift cardsAvailableAvailableAvailable
    Discount couponsDiscount couponsAvailableAvailableAvailable
    Automated tax calculationsAutomated tax calculationsAvailableAvailableAvailable
    Facebook Messenger live chatFacebook Messenger live chatAvailableAvailableAvailable
    Access to App Market with extensionsAccess to App Market with extensionsAvailableAvailableAvailable
    Inventory trackingInventory trackingAvailableAvailableAvailable
    Advanced SEO toolsAdvanced SEO toolsAvailableAvailableAvailable
    Connect your own domain nameConnect your own domain nameAvailableAvailableAvailable
    Scheduled order pickupScheduled order pickupAvailableAvailable
    Abandoned cart emailsAbandoned cart emailsAvailableAvailable
    Wholesale pricing groupsWholesale pricing groupsAvailableAvailable
    Product filtersProduct filtersAvailableAvailable
    Product variationsProduct variationsAvailableAvailable
    Create ordersCreate ordersAvailableAvailable
    Dimensional shipping ratesDimensional shipping ratesAvailableAvailable
    Staff accounts
    (up to 2 on Business, any number on Unlimited)
    Staff accounts
    (up to 2 on Business, any number on Unlimited)
    Multilingual CatalogMultilingual CatalogAvailableAvailable
    Priority supportPriority supportAvailable
    Free customization
    (available on annual Business and Unlimited plans)
    Free customization
    (available on annual Business and Unlimited plans)
    2 hours12 hours
    And more...And more...AvailableAvailableAvailableAvailable

    Best in class

    Nomi: alt attribute
    Nomi: alt attribute
    Nomi: alt attribute
    Nomi: alt attribute
    Nomi: alt attribute

    Our Customer Care team is here to help via phone, live chat, and email. When you need a hand, our support experts have your back.

    Support Center

    Presales Chat

    Need help choosing the right Ecwid plan? Our Sales team has the answers you're looking for.

    Chat now

    Professional Services

    We offer a variety of programs designed to save you time and help ensure your store's success.

    Learn more

    How is Ecwid different from other e-commerce platforms?
    Ecwid can be added to your existing website and doesn’t require you to start over. Plus, Ecwid has a free plan, not a free trial.
    Are there setup or transaction fees?
    No. There are no setup or transaction fees with any of our plans.
    Can I change or cancel plans?
    Yes. All plans are available month-to-month with no long term commitments so you can change your plan at any time.
    Do you charge bandwidth or storage fees?
    No. All Ecwid plans include unlimited bandwidth and storage at no extra charge.
    Can I use my own domain name or an existing site?
    Absolutely. Your Ecwid store can be added to an existing website residing on your own domain name.
    What about security?
    Your customers’ payment information is completely safe at Ecwid. All sensitive information always is transmitted via secure HTTPS channel. Moreover Ecwid is also a PCI DSS validated Level 1 Service Provider which is the gold standard for e-commerce solutions worldwide.
    What currency will I be billed in?
    All plans are billed in EUR.
    What payment options do you support?
    Ecwid supports over 40 payment providers globally, including PayPal and Stripe, so there’s a good chance we support your preferred option.
    Do you offer refunds?
    We don’t offer refunds, however, our Free plan enables to you start selling on a fully functional store. You can upgrade to a premium whenever you’re ready!
    Do you offer any discounts for nonprofit organizations?
    Yes. Tell us more about your nonprofit and get 6 months Venture for free.
    White-label e-commerce solutions available
    Your brand + Ecwid's e-commerce. Learn more
    We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.