The rise of ecommerce has shifted the ways many companies conduct business, sammen med måtene vi snakker om virksomhet på. Selv innenfor det siste tiåret, tilgjengeligheten av digitale plattformer for å drive virksomhet har skutt i været. While ecommerce itself is not brand new, mange av trendene og praksisene er, takket være denne raske utviklingen.
For e-handelsbedrifter, å holde seg på toppen av de siste trendene og endringene er en unik utfordring. Spennende muligheter kan dukke opp med jevne mellomrom for de som er i stand til å følge med i det skiftende landskapet. Men med utviklingstakten, dette er ofte lettere sagt enn gjort. Å finne måter å implementere reell praksis som optimaliserer de nyeste teknologiene og applikasjonene for virksomheten din er ikke alltid like enkelt.
Et fremtredende eksempel på dette vil være ideen om hodeløs handel, or headless ecommerce. Major brands like Nike have adopted a headless approach to great success. Naturlig, andre ønsker å kopiere denne suksessen ved å ta i bruk lignende tilnærminger. "Hodeløs handel" er en setning som blir kastet rundt mye i dag, men betydningen kan lett forårsake forvirring. Is headless ecommerce a good thing, eller en dårlig ting? Hva er hodeløs e-handel, nøyaktig? Hvis du stiller deg selv disse spørsmålene, vi kan svare på dem for deg.
Hva er e-handel uten hode?
Hodeløs handel refers to a strategy for structuring an ecommerce platform so that the frontend and backend can function separately. Med andre ord, den kundevendte frontenden av nettstedet (grafikk, tekst, lenker, design, etc.) kan fungere uforstyrret. i mellomtiden, ny backend-kode kan integreres bak kulissene for å optimalisere opplevelsen for alle.
Dette systemet muliggjør raskere behandling og implementering av nye endringer på plattformen din. Eldre modeller, hvor frontend og backend er koblet sammen, er mindre effektive å jobbe med når nye utvidelser legges til.
Det kan være nyttig å bruke analogien til å spise ute på en restaurant når du tenker på hodeløs handel. The frontend of the ecommerce platform is represented by the menu and your waiter or waitress. Etter å ha bla gjennom menyen, du gjør ditt valg, og serveren din sender informasjonen videre til backend. På baksiden, maten tilberedes av kjøkkenet, og brakt tilbake til deg som det ferdige produktet.
Tenk deg hvor mindre effektiv den prosessen ville vært hvis serveren trengte å gå tilbake til kjøkkenet for å tilberede maten selv. Dette kan muliggjøre en mer tilpassbar opplevelse for bedrifter med lavere volum. Men for en virksomhet som prøver å optimalisere og betjene så mange kunder som mulig, skille de to endene er langt overlegent.
Så nå som du bedre forstår den generelle ideen om hodeløs handel, du lurer kanskje på hvordan det ser ut. Here’s a quick breakdown of how headless ecommerce platforms work.
Hodeløse e-handelsplattformer 101
Som nevnt tidligere, headless ecommerce is intended to help companies adapt and evolve seamlessly by decoupling frontend and backend programs. Men hva er egentlig disse programmene, og hvordan fungerer denne separasjonen?
Prosessen for å koble fra frontend og backend er sterkt avhengig av APIer (Applikasjonsprogrammeringsgrensesnitt). API er en fancy betegnelse på et system som lar to eller flere programmer kommunisere med hverandre. With a headless ecommerce platform, individuelle programmer er i stand til å kommunisere gjennom en delt API til tross for at de utfører forskjellige oppgaver. This is the key to headless ecommerce architecture. API-en må tillate en sømløs utveksling av informasjon mellom backend- og frontend-programvare.
Hvis du synes dette høres for komplisert ut å implementere for din bedrift, ikke bekymre deg. While headless ecommerce itself involves a bit of complex programming, implementere det via en system for innholdshåndtering (CMS) forenkler prosessen. A headless CMS for ecommerce allows businesses to create, redigere, and modify their ecommerce website without requiring much expertise.
Ecwid-brukere, for eksempel, can easily implement our ecommerce software with any CMS they are already using. Our software is engineered to offer a headless commerce experience, så arbeidet du trenger å gjøre er ganske begrenset.
Best Headless Ecommerce Platforms
Want to set up your own business website for headless ecommerce? The good news is you don’t need to build your own website from scratch to do so. The simplest way to get set up is to use an ecommerce platform that makes headless ecommerce easy.
A headless ecommerce platform allows business owners to customize their online store without needing to be web design or coding experts.
If you don’t know where to get started, we’ve compiled a list of some of the best headless ecommerce platforms. Here are a few of the best platforms that offer headless functionality.
Commercetools
Commercetools is a headless ecommerce platform with omnichannel functionality. This means it can easily be integrated across multiple platforms for a seamless user and brand experience. Commercetools is an effective platform for both B2B and B2C companies, as it offers a range of useful features for both. It’s also relatively easy to use with very adaptive APIs (Applikasjonsprogrammeringsgrensesnitt).
There are several highlights to using CommerceTools as your headless ecommerce platform. One of the platform’s most notable features is its point of sales functionality. The platform has a robust offering of POS features that make the customer experience simpler and streamlined on any platform. Commercetools also has everything an ecommerce business needs for inventory management and data flow management. As far as headless ecommerce platforms go, Commercetools is one of the more user-friendly options.
men, there are a couple of potential issues that users should be aware of. The first is that Commercetools is lacking in dedicated customer support. Users have no access to phone support or live chat support, so any help requests must be handled via email. Second is that Commercetools’ pricing plans are quote-based, meaning it can be hard to predict costs. Clients will need to contact Commercetools directly (by email) to receive a quote for their business.
Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is a headless ecommerce platform from one of the most trusted names in business software. As one might expect from a brand like Adobe, Adobe Commerce has a lot to offer. Adobe Commerce is extremely customizable, making it one of the more flexible ecommerce options available. men, taking advantage of this customizability requires a bit of knowledge and expertise. But for those who can manage it, the options available to Adobe users are virtually endless. Adobe Commerce offers excellent data and inventory management, seamless cross-platform integration, and robust inventory management.
Adobe Commerce also offers reliable customer support, including advanced guidelines for how to use all the available features. For specific inquiries, users can also schedule an appointment for live support.
Adobe Commerce’s interface can be fairly overwhelming at first due to the high volume of available tools. men, it is a fairly user-friendly interface. While it may require a bit of searching and navigation, most users can find everything they need with relative ease.
Adobe Commerce is good for B2B and B2C companies alike. And while it offers a lot, that extensive offering also comes with a steep price tag. Like Commercetools, Adobe’s pricing plans are only available upon request. This can make it difficult to predict exact costs, but it does mean your payment plan can be highly customized. men, the more features you need, the more expensive the service gets.
Nacelle
Nacelle is a headless ecommerce platform that offers seamless migration for existing businesses. This makes it a very good option for companies who are looking to upgrade over their existing ecommerce infrastructure. Nacelle is excellent at gathering data across other platforms your business might use, like Shopify or Salesforce. Nacelle can then easily integrate that data across all channels to help you grow your business.
Aside from adaptability, Nacelle has all of the essential tools that businesses require from an ecommerce platform. POS and payment processing functionality, lagerstyring, and content management are all strengths of the platform.
Nacelle uses easily workable design templates with moderate customizability features. While it is not quite as customizable as other headless ecommerce platforms, it is still fairly flexible.
Nacelle is lacking in live customer support. men, the platform does offer plenty of support features in the form of blog posts, user guides, and FAQ pages. Users can contact Nacelle via email for specific inquiries if needed.
Nacelle offers a free demo to get started, which is a nice offering for new users. men, once the demo expires, pricing is based on the amount of items your company sells per month. Whether or not this pricing system is better or worse for you depends on the volume of your sales. The higher your sales, the more expensive the platform becomes. men, this is not a bad problem to have if it means your business is successful.
Ecwid
What makes Ecwid unique among other ecommerce platforms is the availability of totally free features. For new businesses just starting out, Ecwid represents the best free headless ecommerce platform. Unlike most platforms, which only offer limited-time free trials, Ecwid’s start plan is totally free for stores listing up to five products.
Ecwid’s free plan allows users to create product listings for five products plus set up shipping and payment processes. Users can also access Ecwid’s easy-to-use website design software with the free plan.
Selvfølgelig, for users who want access to more advanced settings, Ecwid also offers higher-level paid plans. But even those cost less than many of the other headless ecommerce platforms on this list.
Ecwid’s Venture plan lets users list up to 100 items and sell across multiple platforms. They also receive access to features like mobile support and more extensive store management apps.
Ecwid’s Unlimited plan allows users to access everything Ecwid offers, including their own branded app for selling.
Se hele planoversikten og priser på Ecwid-priser side.
Regardless of which payment plan you choose, Ecwid is designed to be a flexible, user-friendly headless ecommerce platform. Ecwid users can add ecommerce features of their choice to an existing website or build their online store from scratch.
Headless Ecommerce Benefits
Better flexibility
The alternative to headless ecommerce architecture is often called “monolithic” ecommerce. I dette systemet, både frontend og backend er avhengig av hverandre. Dette gjør det vanskeligere for bedrifter å gjøre endringer på nettsiden sin. Hvis du ønsker å implementere ny kode på backend, det kan forstyrre den visuelle skjermen på fronten. like måte, hvis du vil oppdatere utseendet på siden din, du må omgå backend-koden.
But headless ecommerce solutions eliminate this delicate balancing act. Som et resultat, du kan implementere så mange endringer du vil uten nesten like mye bekymring for en konflikt. Dette betyr mer frihet til å implementere endringer eller tilpasse seg for å involvere nyere, avanserte teknologier på nettstedet ditt.
More sophistication
Fortsetter fra det siste punktet, headless ecommerce architecture also allows businesses to build more sophisticated websites than ever before. This allows you to accomplish much more in your ecommerce space. Dynamisk prissetting for butikksiden din, avansert grafikk, interaktive demoer, and more are all made easier with headless ecommerce solutions.
Faster turnaround times
Perhaps the most notable benefit of headless ecommerce is how quickly companies can make changes to their website. With the right headless CMS for ecommerce, det er så enkelt som å koble til et nytt stykke programvare og la det gå på jobb. I en tidligere alder, store endringer ville ha krevd uker eller måneder med backend-programmering å implementere. Men nå, tilpasning til endringer i farten er mulig. Dette lar bedriftseiere utnytte trender og forbli fokusert på andre områder av virksomheten.
Cost savings
An extension of the faster turnaround times afforded by headless ecommerce solutions is added cost savings. Backend-utvikling kan være vanskelig, kostbar, og tidkrevende prosess. Men når det er eliminert, bedrifter trenger ikke å bruke på langt nær så mye på programmering av nettsider. Disse besparelsene kan brukes til andre deler av selskapet for enda større vekst.
Improved website performance
We have mentioned better technology being available through headless ecommerce solutions a few times now. Vi vil, at avansert teknologi også kan forbedre nettstedets ytelse. Fordi hodeløse programmer er sentralt lagret, bruke et API for å holde kontakten, de lar nettsteder levere informasjon i høye hastigheter. Når det kommer til SEO og brukeropplevelse, dette er en stor fordel. Langsomme lastetider er en av de største, og mest unngåelig, årsaker til høy fluktfrekvens for nettsteder. For å si det enkelt, jo raskere lastes sidene dine, og jo lettere er de å samhandle med, jo bedre.
Marketing opportunities
Det er riktig, headless ecommerce can even help with your marketing, både direkte og indirekte. Dette handler mer om å gi markedsføringsteamet ditt flere verktøy å jobbe med enn noe annet. For eksempel, social media sharing is an option that is made much easier by headless ecommerce solutions. Headless ecommerce architecture also makes it easier to save and store customer shopping carts, som gir muligheter for kundeoppsøk. like måte, dette gjøres enklere gjennom hodeløse løsninger. These are just a few common examples of what headless ecommerce solutions can do to grow your company’s online presence.
Når du implementerer de nyeste løsningene på nettstedet ditt, mulighetene er ubegrensede. I løpet av neste år, nye trender og teknologier kan dukke opp som skaper helt nye markedsføringsmuligheter. And the easiest way to stay on top of those trends is by adopting a headless ecommerce structure.
