Hoe u de conversie kunt stimuleren met geautomatiseerde kortingen

Posted 6 maanden ago door Max Komonov

Er zijn kortingscodes, and there are automatic/automated discounts. Knowing the right pricing strategy requires a great deal of effort, especially in terms of experimentation. Knowing when to use either guarantees potential to maximize sales.

Echter, geautomatiseerde kortingen can be correctly applied if customers are mandated to include every eligible item to their carts before checkout. Some of these items are those that must be purchased to be eligible for the discount. Others are given as part of the promotion. But to what end, je zou kunnen vragen?

In dit artikel, we will dig deeper into the concept of automated discount and it can help improve conversion. Lees meer!

The Concept of Discount Pricing

As interesting as discount pricing might be, there is a problem that businesses should be weary of. Lack of proper ground work will result in possible damage of the brand or in some cases, the discounts might cut into the profits.

Daarom, businesses have learned to adopt some means to guarantee benefits from discount pricing rather than damage.

Eerste, it is essential to set solid objectives en in staat zijn onderscheid te maken tussen benaderingen om de doelstellingen te bereiken. Ook, het kunnen berekenen van de statistieken is een pluspunt, omdat dit ervoor zou zorgen dat de doelstellingen worden bereikt.

Soorten kortingsstrategieën voor bedrijven

Nu u een uitverkoop- of kortingsdoel heeft gekozen, u kunt nu de prijskorting bepalen die bij het doel past. Er zijn bepaalde gemeenschappelijke benaderingen die u kunt volgen, en je hebt de vrijheid om te kiezen wie je maar wilt. Deze omvatten:

Bundelkorting of groepskorting

Hier, je moet gewoon lower the price of a group of items purchased together – as against lowering the selling price of one service or product. The upsides of this type are: increased number of items, ability to sell both popular and not-so-popular products, en ook, customers can try other products as they please.

Prepayment discount

In this type of discount, you offer a small discount to customers who have the money to pay for their desired products and services in advance before they receive them. This will help you build cash flow, en u kunt de vooruitbetalingen gebruiken om extra inventaris te kopen, bulkleveringen of andere investeringen.

Maar houd er rekening mee dat dit niet bij alle bedrijven werkt, alleen die producten of diensten waarvoor terugkerende betalingen nodig zijn. Het is gebruikelijk bij bedrijven zoals software-as-a-service.

Volumekorting

Met kwantumkorting, de klanten betalen minder per artikel als ze bereid zijn het artikel in bulk te kopen. Anderen zijn evenementen-/seizoenskortingen, gratis verzending, en koop er een, krijg een gratis (bogo) kortingen.

Bulkkorting in de Ecwid-winkel

Wat zijn geautomatiseerde kortingen?

One common approach taken by small businesses seeking to boost conversion and move their sales numbers is to offer a discount. Some online marketplaces offer customers discounts. These discounts apply at checkout in different forms including automated discounts.

Other top-performing discounts such as free gift with purchase, subtotal, tiered promos, en BOGO are founded on the basis of spending thresholds.

A customer can only have an active automated discount. The precedence of automatic or automated discounts over discount codes makes it impossible for customers to apply more than one discount to a particular order. In andere woorden, customers with automated discounts on their checkout do not have access to discount codes.

Automated subtotal discount encourages consumers to buy more to pay less per item

Naast, you also have to bear in mind that all brands have discounting plan. But those that implement and invest in it will be able to boast of improved customer loyalty and increased sales.

How to Boost Conversion with Automated Discounts

Online shoppers often receive discounts and coupons, reducing the need to pay full price. Retailers use these strategies to boost customer loyalty and enhance conversion rates. Automated discounts at checkout streamline the process, leading to a smoother shopping experience and increased order placement.

There are numerous ways to apply sales, kortingen, offers and deals for massive conversions. Onder deze zijn::

pre-launch offers
abandoned cart offers
referral promos
exclusive social offers
customer loyalty offers
weekly/monthly discounts
exit intent offer
retargeted promotions
email/newsletter subscription offer
minimum purchase discount, onder andere.

Adopting the right type of discount can have a tremendous impact on sales.

Bijvoorbeeld, over 97% of retailers said discounting is their go-to pricing strategy. Aan de andere kant, using the wrong or an inefficient type can bring about adverse consequences.

Discount codes are generally used to promote a discount on a site to capture visitors’ interest, track conversion performance of partners, en improve the customer service or cart email campaigns that are no longer in use. Among these discount codes are buy one, krijg een gratis (bogo) discount and subtotal discount.

Ondertussen, the automated discount works differently.

Eerste, you must find out whether your choice of ecommerce platform has capabilities to offer automated discounting or not. Specifiek, you should be able to offer discounts that apply at checkout, and this can be in different forms: create percentage, buy A and get B automatic discounts or fixed amount. But note that while discounting is automatic, you still have an enormous control by the rules you set.

To boost conversion, with automatic/automated discounting, you can show your customers the markdown at checkout so they get to see the value you offer. You can also remove the original price and indicate the promotional price to show them the value they are getting.

En tot slot, you can enhance the promotions’ flexibility by offering customized discounts through addition of a minimum purchase or quantity. Alternatief, you can also set conditions which apply the discount to unique collections or products.

Bovendien, when you introduce automated discount at checkout, jij hebt gotten rid of abandoned cart to a very large extent. Baymard Institute research says that over 70% of customers fail to complete their orders. But when you offer automated discounts, which customers get at checkout, you are able to close this gap, and possibly, eliminate the chances of incomplete orders.

Some of the pros of automated discounting are: elimination of data entry work required for discount codes, reduction in the number of steps required at checkout which consequently increases conversion rate, en uiteindelijk, triggering urgency for an informed and better buying decision.

Eindoordeel

Without doubt, the conversion rate in a business is a significant pointer to its efficiency. Given the fact that the majority of visitors will not end up as customers, it is important to consider different ways to boost conversion.

One excellent way to go about that is through an automated discount. In order to outlast your competition, you have to know and master proven ways to convert leads professionally and skillfully. Het aanbieden van geautomatiseerde kortingen is een effectieve manier om conversies te stimuleren. In dit artikel, we hebben gekeken naar de verschillende manieren waarop dit werkt.

Over de auteur

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Ondanks dat, he has experience with entrepreneurship. He is a fiction writer in his free time.