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What Is Headless Commerce?

9 min read

Kiekvieną dieną atrodo, kad technologijos tampa šiek tiek slidesnės. Sąsajos yra supaprastintos, grafika padidinama, functionalities are enhanced, and new integrations are created so that all of your technology and devices can play nice and function together.

The same is true in the ecommerce world. (We haven’t just been sitting on our hands once we release a product!) You’ve no doubt noticed that some of your favorite retailersand merchantswebsites have changed and improved over time as technology has become more sophisticated.

In a broad sense, elektroninei prekybai, this is because we’ve been able to break apart the systems and technologies that make online shopping possible — from websites and servers to software and graphical interfaces. Rather than function like a single chain in which all of the links are required for the chain to work, we’ve been able to pull out individual links and use them in kind of aplug and playmethod to suit what we’re trying to do. And that’s led to things like headless software, headless commerce and application programming interfaces (or APIs).

What does all that babbling mean? Let’s start by discussingheadless softwareand we’ll go from there.

What Do We Mean by Headless Software?

Technically speaking, when we talk about headless software, we’re talking about software (pvz., computer programs, smartphone apps, ir tt) that can function on a device without agraphical user interface.

Wait, what’s a graphical user interface? Good question, and thanks for paying attention. A graphical user interface is what lets us interact with software using visual cues and indicators. Iš esmės, it’s how the software is visually presented to the user.

Think of a smartphone you’ve used or seen. When you unlock the phone and go to its home screen with all of its apps, you’re looking at that device’s graphical user interface. That interface allows you to browse, tap and use specific apps and software by displaying the information visually so you can see what you’re selecting.

Dabar, back to headless software. Without a visual interface, you might be wondering how the software works. Making software headless separates thefront end— the visual parts of the software a user will interact with — from theback end— the part of the software that you can’t see that makes it interactive and usable. Iš esmės, making software headless keeps all of its functions but removes the software’s baked-in presentation and interface.

You might be wondering — why would we do this? Wouldn’t this limit how the software can be used and shrink the amount of other software and systems that our software can interact with?

This is where APIs come in.

What Is an API?

Without getting taip pat far into the technical details, at its core, an API is just a connection.

It could be a connection between computers, computer programs, pieces of software, operating systems, hardware and more. Šiomis dienomis, nors, APIs are typically used to enable computers and software to talk to one another via the internet. Pavyzdžiui, you can check out some of the things developers can do with the Ecwid API Platform here.

Remember the graphical user interface we talked about above? It’s the visual presentation of a device or piece of software that allows it to connect with a person. Priešingai, APIs allow computers and software and other bits of technology to connect to one another.

Think of the last time you tried to print something before everything and everyone was connected to the internet. You’d have to make sure you had that little cable that physically connected the computer to the printer so that the two could communicate and the computer could send the correct document to the printer. In a coarse nutshell, that’s what an API is — that connection that enables technology to talk to other technology.

OK, so now that we know a little bit about how and why APIs work, what do they mean for headless commerce?

What Is Headless Commerce? And Why Do We Want It?

With all of this background in mind, let’s turn our focus to headless commerce. Many online ecommerce platforms (Ecwid included) are offered as software as a service (or SaaS) in which companies and users pay a subscription to access the software, which is centrally hosted outside of the user’s computer or network and can be accessed on demand.

And as with other pieces of software and technology, we have the ability to make ecommerce software headless — that is, separate its visual interface from the backend architecture and construction that gives it its functionality. What that leaves us with is all of the core functions and components of the ecommerce software that makes it “dirbti” without being tied to a specific user interface, visual representation, or certain company brand.

You might wonder, “What’s the point?” Na, with this ability to use the functions of a software (like ecommerce) without being tied to a specific interface, there is much more freedom for developers, Partneriai, stakeholders and other companies to offer these services without having to create their own ecommerce software from scratch.

Headless commerce also allows other businesses to offer ecommerce services the way they want — with their designs, their interface, and their user experience — and enables true white-labeling of ecommerce services. You get the functionality of a robust ecommerce platform, but one that’s much more under your control.

Imagine shopping online and getting to use all of the functionality and features of Amazon’s online shopping experience without being tied to Amazon’s specific site or app interface, and instead being able to tweak elements of those things so that they’re friendlier to how you like to shop. That, at its heart, yra begalvė prekyba.

Headless Ecommerce with Ecwid and Next.js Commerce

If you’re a developer looking for the perfect headless commerce solution, we have a winning combo for you: Ecwid’s integration with Next.js Commerce.

Next.js Commerce is your go-to tool for developers, helping you whip up a slick site for selling stuff online. And then there’s Ecwid – a total breeze to use, but don’t be fooled, this platform packs a punch in the ecommerce world.

Dabar, the magic bit: picture this – you hook up Ecwid as your headless ecommerce provider on Next.js Commerce, and voilà, you can style your storefront just the way you want. Pavyzdžiui, check out this demo store.

Discover the perks you’ll absolutely love about this integration as a developer:

  • Faster page loading: Next.js Commerce blends server-side rendering and static site generation to pre-render pages during build time or on-demand, ensuring fast site loading. Check it with Google Pagespeed – you’ll be pleasantly surprised!
  • True headless approach: Separates managing your store from designing its appearance.
  • Extensive customization: Flexible storefront with a modern look you can easily adjust.
  • Instant online selling: Ready-made template to kickstart online sales quickly.

Ready to set up Ecwid as your headless commerce provider on Next.js Commerce? Our Help Center has all the nurodymus Tau reikia.

Tikimės, kad tai suteiks jums daugiau informacijos apie prekybą be galvos ir šiek tiek įžvalgos apie galimas programinės įrangos be galvos programas.. Laimingas pardavimas!



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About the author

Colin Thompson is a content writer at Ecwid. He writes about marketing, business development, and promotion for our Ecwid Partners. He loves cats, Chicago sports, deep dish pizza and going on hikes.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, prieinama kaina (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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