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Geriausios el. prekybos užsakymų įvykdymo strategijos

14 min read

Yra neatsiejama elektroninės prekybos dalis, į kurią daugelis pardavėjų iš karto nesusimąsto: užsakymo įvykdymas. Nors užsakymų gavimas ir pristatymas gali neatrodyti taip įdomu, kaip sukurti svetainę ar reklamuoti savo produktus, tai labai svarbu jūsų verslo sėkmei.

Užsakymo įvykdymas – tai užsakymo užbaigimo ir pristatymo klientui procesas. Tai apima kelis veiksmus: atsargų valdymas, daiktų rinkimas ir pakavimas, ir nedelsiant juos išsiųsti.

Sklandus užsakymo įvykdymo procesas gali lemti patenkintus klientus, teigiamų atsiliepimų, ir pakartotinai pirkti. Iš kitos pusės, sudėtingas ar neefektyvus procesas gali lemti siuntų vėlavimą, nepatenkinti klientai, ir neigiami atsiliepimai.

Skaitykite toliau, kad sužinotumėte keletą svarbių strategijų, kaip efektyviai vykdyti el. prekybos užsakymus.

Kas yra užsakymo įvykdymas?

Taigi, kas yra užsakymo įvykdymas? Pagrindiniame lygyje, užsakymo įvykdymas, arba el. prekybos įvykdymas, reiškia gauti užsakymus klientams’ rankas.

Yra keletas išpildymo būdų, bet pirmiausia kalbėsime apie savarankišką įvykdymą ir užsakymų vykdymo paslaugas.

Savarankiškas arba vidinis įvykdymas reiškia, kad pardavėjas arba darbuotojai supakuoja ir išsiunčia prekes klientams.

Užsakymų vykdymo paslaugos yra trečiųjų šalių įmonės, kurios tvarko siuntimą, saugojimas, ir užsakymo / pinigų grąžinimo apdorojimas.

Kai kurios įmonės gali naudoti abiejų metodų derinį. Pavyzdžiui, a company may handle its frequently purchased products by a third party and then use in-house processing for custom items.

Why You Need to Pay Attention to Order Fulfillment

One of the essential principles for ecommerce businesses is to stay on top of inventory. Store owners must regularly monitor their inventory and ensure that stock is always available. All it takes is one spike of holiday traffic for inventory to be exhausted quickly.

There needs to be a proactive approach to inventory management rather than waiting for it to run out before it is restocked. Faktiškai, this can lead to a significant loss of customers if they regularly see “Out of Stock” on the store page.

Pay attention to the regular velocity of the product and order inventory well before it runs out.

Pavyzdžiui, if the store typically sells around five units a day and there are 200 units left, this means there are only about 40 days of inventory left. It is dangerous, as it can take up to 30 days to manufacture some products, let alone ship them to the warehouse.

Order Fulfillment Process Steps

The order fulfillment process goes through around five primary stages, from when products are made to when they reach the customer.

Inventory Sourcing

The first step is for the business to obtain its inventory, which could be from a manufacturer, supplier, or warehouse. The inventory needs to be counted, sorted, and inspected to ensure it is of satisfactory quality.

In the case of physical products, a SKU or barcode will be used to track the reception and storage of the product. This step can vary depending on the type of business, as they may make their products themselves or receive them from some other means.

Storing or Sending Inventory

The inventory will be ready to be purchased but must be stored somewhere. Some smaller businesses may store the inventory themselves, or it will be stored in a warehouse or fulfillment center.

In the latter case, the inventory must be sent to a distribution center, ir priėmimas turi būti patvirtintas. Po šito, jis pateks į saugyklą.

užsakymo procesas

Kai inventorius bus užregistruotas, saugomi, ir gyventi internete, klientai gali jį įsigyti. Kai įsigyjama, prasideda užsakymo procesas. It involves picking the inventory and pakavimas it. Paėmimo komanda arba robotai tai padarys paskirstymo centre. The SKU or barcode will be used to identify the correct product and then be packaged.

Mažesniam verslui, tai gali būti taip paprasta, kaip patraukti jį iš savo garažo ir patiems išsiųsti.

Siuntimas

Then comes the final step in online order fulfillment: shipping it off to the customer. There are various carriers through which this can be done, such as FedEx, UPS, USPS, ir dar.

This is where a fulfillment service can be incredibly beneficial, as they typically have better rates with various carrier services. Small or independent businesses will have to cover all shipping costs, which can become pricey depending on their traffic.

Fulfilling Orders Yourself

Self-fulfillment is the traditional way of fulfilling orders, where businesses handle all steps themselves. While self-fulfillment can give you more control over the process, it also requires more time and resources from your end.

Tačiau, if you choose to fulfill orders yourself, there are some key strategies to keep in mind for efficient order fulfillment:

  • Stay organized: It’s essential to have a system in place for managing your inventory, įsakymus, ir siuntimas. It could be using a spreadsheet, programinė įranga, or any other method that works best for you.
  • Streamline the process: Ieškokite būdų, kaip supaprastinti užsakymo vykdymo procesą, kad jis būtų greitesnis ir efektyvesnis. Tai gali apimti konkrečių užduočių automatizavimą arba investicijas į technologijas, pvz., brūkšninių kodų skaitytuvus.

Užsakymų vykdymo paslaugų naudojimas

Užsakymų vykdymo paslaugų pasirinkimas priklauso nuo įmonės dydžio. Nors iš pradžių mažoms įmonėms savirealizacija gali atrodyti ekonomiškai naudinga, ilgainiui jis gali brangti didesnėms įmonėms.

Užsakymų vykdymo paslaugos suteikia keletą privalumų, kurie kompensuoja jų išlaidas:

  • Expertise and efficiency: Order fulfillment services specialize in handling large volumes of orders and have systems in place to streamline processes.
  • Time-saving: Outsourcing fulfillment tasks allows businesses to focus on other operations, such as marketing and product development.
  • Lower shipping rates: Fulfillment services often have negotiated lower shipping rates with carriers, saving businesses money in the long run.
  • Scalability: As a business grows, so does the volume of orders. Vykdymo paslaugos gali greitai išplėsti, kad būtų galima valdyti didėjančius užsakymų kiekius, taupyti įmones nuo rūpesčių ir išlaidų, susijusių su vidaus veiklos plėtra.

Užsakymo vykdymo paslaugos pavyzdys, pažiūrėkime į Amazon. „Amazon“ yra pati rinka, bet teikia ir vykdymo paslaugą. Parduodant Amazon, pardavėjai gali įvykdyti užsakymus patys arba naudoti „Fulfillment by Amazon“ arba FBA. Tai reiškia, kad pardavėjas išsiųs atsargas „Amazon“., kurie bus laikomi jų sandėliuose.

Kai perkama prekė, Amazon handles shipping the product to the customer and any returns. This makes it easier for the seller, but it also means they will pay Amazon a fee for every product sold.

Using Order Fulfillment Software

Order fulfillment software is an excellent way for businesses to keep an overview of their order processing.

This software connects sellers to the warehouse or ecommerce fulfillment center they are working with. It will provide real-time information regarding order tracking, inventory levels, tracking key performance indicators, forecasting, ir dar.

Such software also allows sellers to achieve automated order fulfillment, provided everything runs smoothly and inventory stays replenished.

Dropshipping for Order Fulfillment

Dropshipping is another ecommerce method that has gained traction over the years.

Dropshippingas is kind of like ecommerce fulfillment services, except there is no bulk inventory to handle. Vietoj to, when a customer purchases a product from the website or online store, the seller will then buy the product from a supplier.

This product will then be directly sent to the customer. Suppliers can be the manufacturer of products or a company that purchases bulk products to sell to drop shippers. All orders and shipping are handled by the supplier of the product, which means the ecommerce seller only pays for sold products.

Wrap-Up: Frequently Asked Questions on Order Fulfillment

Order fulfillment is an essential part of running an ecommerce business. It may not need much attention in the company’s early days, but this doesn’t mean it can be neglected.

Ecommerce sellers should establish a solid fulfillment strategy or work with a fulfillment center as their business grows to keep orders flowing.

Before we wrap up, let’s explore common questions about order fulfillment to ensure a smooth and efficient process for both customers and businesses alike:

Why Is a Standardized Order Fulfillment Process Important?

In the modern age of ample ecommerce, klientai tikisi greito užsakymų siuntimo. Standartizuoti užsakymų vykdymo sprendimai padės įmonėms neatsilikti nuo užsakymų srauto ir užtikrinti, kad klientai liktų patenkinti rezultatais.

Koks yra geriausias el. prekybos užsakymų įvykdymo būdas?

Nėra geriausio išsipildymo būdo, nes tai priklauso nuo verslo dydžio ir tipo. Tačiau, rekomenduojama, kad įmonė pradėtų dirbti su vykdymo paslauga, kai didinamas srautas. Priešingu atveju, laiku įvykdyti užsakymus gali būti sudėtingiau.

Ar savirealizacija yra pigesnė nei išsipildymo paslaugos?

taip ir ne. Jei tai mažesnis verslas su mažu srautu, daug pigiau atsivežti tuos kelis gaminius patiems.

Tačiau, savarankiškas įvykdymas gali greitai padidėti, kai užsakymai reguliariai gaunami ir išeina. Nors tai gali atrodyti taip paprasta, kaip sumokėti siuntimo išlaidas, daugiau išlaidų tenka savirealizacijai, įskaitant:

  • Pakavimo reikmenys, pavyzdžiui, burbulinė plėvelė ar žemės riešutai
  • Pati pakuotė, pavyzdžiui, dėžės, poli laiškų siuntėjai, ir tt
  • Transporto išlaidos pirmyn ir atgal vežėjui
  • Laiko praradimas
  • Ir dar.

Kelioms kelionėms, šios išlaidos nėra tokios blogos. Bet, jie susitraukia, kai tai tampa kasdiene ar net kelis kartus per dieną.

Kokie yra vykdymo paslaugos pranašumai?

Naudojimasis vykdymo paslauga turi keletą privalumų, nes tai gali padėti įmonėms:

  • Tvarkyti produktų saugojimą
  • Track orders and tvarkyti inventorių
  • Tvarkyti bendravimą ir santykius su klientais
  • Užsakymo ir pristatymo linijos skaidrumas
  • Pritraukite klientus greitu ir prieinamu pristatymu
  • Tvarkykite apdorojimą ir grąžinimą
  • Padidinkite srautą.

No right or wrong answer exists on whether a business should use a third-party service for their orders. Realiai, it depends on their business model, traffic, and ability to keep up with orders.

It may be easy to handle orders internally when first starting, and there isn’t much traffic. Tačiau, as the business grows and more orders start coming in, they may need to hire a third-party service to keep up with increased traffic.

Ready to Start Your Own Ecommerce Store?

If you have been thinking about starting your own ecommerce store, then Ecwid is here to help. Our platform offers a variety of features and integrations to make selling online more straightforward, including options for order fulfillment.

No matter how you decide to fulfill your orders – yourself, via fulfillment services, dropshipping, or by connecting your online store to the fulfillment software of your choice – Ecwid has you covered.

When fulfilling orders yourself, you’ll appreciate Ecwid’s tools that make order fulfillment easy – like new order notifications, buying shipping labels from your Ecwid admin, užsakymų paieška ir filtrai, mokesčių sąskaitas faktūras, ir dar.

„Ecwid“ integruojasi su populiariais siuntimo paslaugų teikėjais, todėl savo klientams galite pasiūlyti įvairias pristatymo parinktis atsiskaitydami. Taip pat galite nustatyti pristatymo įkainius realiuoju laiku, kad užtikrintumėte tikslias kainas savo klientams.

Jei pageidaujate įvykdymo paslaugos, „Ecwid“ teikia programas, leidžiančias siųsti užsakymus trečiųjų šalių vykdymo tarnyboms, tokioms kaip „Shipwire“ ar „Amazon FBA“. Tai leis jums perduoti užsakymų pakavimą ir pristatymą iš išorės, tuo pačiu tvarkydami viską iš vienos centrinės vietos.

Pagaliau, jei jau naudojate konkrečią programinę įrangą užsakymo vykdymui, nesijaudink! Su Ecwid’s customization services, galite integruoti savo užsakymų vykdymo programinę įrangą.

Pliusas, Ecwid connects to various dropshipping services so that you can offer a wide range of products without the hassle of keeping inventory. Tiesiog prijunkite savo parduotuvę prie vieno iš mūsų dropshipping partnerių, and they will take care of everything from warehousing to shipping.

But why stop at just selling on your website? With Ecwid’s multi-channel selling options, you can expand your reach by selling on social media platforms, as well as marketplaces like Amazon and eBay. Geriausias iš visų, you’ll manage all products and orders from one straightforward dashboard.

Tai kam laukti? Start selling everywhere today with Ecwid!

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About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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