Viskas, ko reikia parduoti internetu

Set up an online store in minutes to sell on a website, socialinė žiniasklaida, or marketplaces.

How Instagram Hashtags Can Make or Break Your Sale

How Instagram Hashtags Can Make or Break Your Sale

9 min read

Instagram hashtags can be a great tool for discovery that help you reach new, relevant audiences (when used correctly.)

Tačiau, when a business takes the wrong approach to hashtags on this platform, it can very quickly discourage the audience you’re working hard to build – and can be a poor reflection of your brand, taip pat.

Šiame įraše, we’ll take an in-depth look at what hashtags are, how you can use them correctly to drive sales for your online business, and what pitfalls you should avoid. Let’s jump right in.

What exactly are hashtags?

Visų pirmą: Let’s get on the same page about what hashtags are.

Hashtags, which first became popular on Twitter, are a word or a group of words that follow the # sign. Iš esmės, they serve as searchable keywords and keyword phrases on social media by grouping content by theme, category, topic, ir tt.

They look like this: #Ecwid, #BuyLocal, #InstagramTips

Most of the time, businesses and marketers use hashtags three main ways:

  1. Prekės ženklas: Using the company name or slogan as a signature tag to help build brand recognition (Ex: Nike uses their brand slogan #JustDoIt)
  2. Campaign: Using a specific hashtag for campaign-based efforts like a special offer, annual sale, or unique marketing campaign (Ex: Sephora uses #BeautyTogether for feel-good beauty posts with influencers)
  3. Content: Using hashtags that relate to the type of post you’re sharing (Ex: Forever21 uses #TuesdayShoesday for posts featuring footwear)

There a few main benefits of using hashtags in this way. Not only do they make posts searchable for the audience and improve opportunities for organic discovery on the platform, but they can also make it easier for brands to keep track of user-generated content, taip pat.

Take the hashtag #SheaKardel pavyzdžiui. This hashtag is the store name, so not only can Instagram users browse through posts that the brand has made using this hashtag, but they can also see what other users have shared using it, taip pat.

SheaKardel Instagram

Now that we’re on the same page about what hashtags are and the basics of how hashtags are used, let’s look at some of the common mistakes made when using them so we know what to avoid.

Taip pat: Kaip parduoti Instagram: Išsamus vadovas pradedantiesiems

Where Businesses Go Wrong

Using hashtags seems pretty straightforward at first.

You might be thinking, “What’s the big deal? You add a few to each photo and call it good.”

Wrong. Not having the right strategy in place for using Instagram hashtags can make or break a sale. The reason: Just like any other marketing activity, your audience expects you to follow the best practices – which we’ll get to very soon. Pirmas, let’s go over some of the major mistakes to avoid.

  • Random hashtags: When a business uses hashtags that aren’t highly relevant to the content, it can make your efforts here look spammy. Don’t use a hashtag unless it pertains directly to the brand, campaign, or content.
  • Too many hashtags: Spėk? Your audience doesn’t want to read a bunch of different hashtags when they view your posts.
of people hate to scroll long chains of hashtags

I asked 40 people about their attitude to numerous hashtags on brandsprofiles, and only 26% said they didn’t care. Using too many hashtags can distract viewers from the image you’re sharing. The point of this platform is to share images, not to bombard followers with text.

  • Ignoring hashtags: On the other end of the spectrum, some business owners don’t leverage Instagram hashtags at allmeaning they miss opportunities to be discovered by new audience members and potential customers. By ignoring the hashtag as a tool for your business, you’re missing out on new ways to drive revenue.
  • Not measuring results: Without proper benchmarks in place, it’s hard for a business owner to know which hashtags are performing well vs. those which aren’t. Using a tool like Hashtracking or, you can monitor metrics on the success of different hashtags you’re using, as well as other related hashtags and their popularity over time.

With these mistakes in mind, let’s next look at some of the best practices that will help you use hashtags on Instagram in the best possible way.

Best Practices for Using Instagram Hashtags

Kai naudojamas teisingai, hashtags can help you quickly grow your follower base on Instagram. The key is knowing how to deploy them. Think about the following tips before making your next post.

  • Select your hashtags wisely. While you can enter up to 30 different hashtags per post, it’s a good idea to limit yourself to using only three to five of the ones that are most relevant. Less is more.
  • Borrow from influencers. Study the influencers in your niche to find out which hashtags they’re using on a regular basis. They likely have a pulse on some of the most popular tags at the moment, so tap into their knowledge base and put the same or similar hashtags to work for your brand.
  • Do your research. If you’re trying to launch a campaign-based hashtag, do your homework first to make sure no one else is already using the hashtag you have in mind. The last thing you want is for your campaign efforts to be tied in with something that has an entirely different meaning, as this can be confusing for your audience.

These tips are a great starting place for success, but let’s also hear from some online store owners to see what their personal tips are for using hashtags in this space.

Here’s what the owner of says about hashtags:

Your Instagram business profile looks gorgeous, but you’re not a huge fan of hashtags, can you tell me why?

To be brutally honest, we sometimes mix it up and use hashtags and on some days we go through stages where we do not use them at all.

Tačiau, a few points with the hashtags that cross our minds is that when we sometimes automatically push the post through to Facebook it looksuntidyand unprofessional on Facebook.

Therefore we often find ourselves going back and rather commenting the hashtags on our Instagram posts. Sometimes we are also just a little bit slack at including them.

Do you use branded hashtags?

Taip, we do, when a customer purchases a product they get a card in the package encouraging them to post a photo and use the hashtag #onlinebikinishop we then reward them with a 10% discount coupon on their next purchase.

What’s your attitude to Instagram business profiles who use a lot of hashtags?

We believe that it can be effective if it is used tastefully and not overboard.

Use Instagram Hashtags to Grow Your Business

Now that you’re an expert in Instagram hashtags, all that’s left to do is to put together a strategy for your own business. Think about how you’ll use them as a discovery tool and to drive salesand always keep the mistakes in mind as what to avoid, taip pat.



Parduodu internetu

With Ecwid Ecommerce, you can easily sell anywhere, visiems – internete ir visame pasaulyje.

About the author

Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, prieinama kaina (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Tačiau, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.