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Elektroninė prekyba be galvos: Kas tai, Ir kodėl turėtumėte patekti į laivą

16 min read

The rise of ecommerce has shifted the ways many companies conduct business, kartu su būdais, kuriais kalbame apie verslą. Net per pastarąjį dešimtmetį, skaitmeninių platformų verslui prieinamumas labai išaugo. While ecommerce itself is not brand new, daugelis jos tendencijų ir praktikos yra, šios greitos evoliucijos dėka.

Elektroninės prekybos įmonėms, neatsilikti nuo naujausių tendencijų ir pokyčių yra unikalus iššūkis. Tiems, kurie sugeba neatsilikti nuo besikeičiančio kraštovaizdžio, gali reguliariai atsirasti įdomių galimybių. Tačiau su vystymosi tempu, tai dažnai lengviau pasakyti nei padaryti. Ne visada paprasta rasti būdų, kaip įgyvendinti tikrą praktiką, optimizuojančią naujausias technologijas ir programas jūsų verslui.

Ryškus to pavyzdys būtų begalvės komercijos idėja, or headless ecommerce. Major brands like Nike have adopted a headless approach to great success. Natūralu, kiti siekia kopijuoti tą sėkmę, taikydami panašius metodus. „Komercija be galvos“ yra frazė, kuri šiandien dažnai girdima, bet jo reikšmė gali lengvai sukelti painiavą. Is headless ecommerce a good thing, arba blogas dalykas? Kas yra begalvė elektroninė prekyba, tiksliai? Jei užduodate sau šiuos klausimus, mes galime į juos atsakyti už jus.

Kas yra begalvė elektroninė prekyba?

Komercija be galvos refers to a strategy for structuring an ecommerce platform so that the frontend and backend can function separately. Kitaip tariant, į klientus nukreipta svetainės priekinė dalis (grafika, tekstą, nuorodos, dizaino, ir tt) gali veikti netrukdomai. Tuo tarpu, Naujas vidinis kodas gali būti integruotas užkulisiuose, kad būtų optimizuota patirtis visiems.

Ši sistema leidžia greičiau apdoroti ir įgyvendinti naujus jūsų platformos pakeitimus. Senesni modeliai, kur priekinė ir galinė dalis yra susietos, yra mažiau efektyvūs, kai pridedami nauji plėtiniai.

Galvojant apie begalvę prekybą, gali būti naudinga naudoti pietų restorane analogiją. The frontend of the ecommerce platform is represented by the menu and your waiter or waitress. Peržiūrėjus meniu, jūs pasirenkate, ir jūsų serveris perduoda informaciją atgalinei sistemai. Užpakalinėje dalyje, jūsų maistą ruošia virtuvė, ir grąžino jums kaip gatavą produktą.

Dabar tik įsivaizduokite, koks būtų mažiau efektyvus šis procesas, jei serveriui reikėtų grįžti į virtuvę pačiam ruošti maistą. Tai gali sudaryti sąlygas įmonėms, kurių apimtys mažesnės, labiau pritaikomos. Tačiau verslui, kuris stengiasi optimizuoti ir aptarnauti kuo daugiau klientų, atskirti du galus yra daug geriau.

Taigi dabar, kai geriau suprantate bendrą prekybos be galvos idėją, jums gali kilti klausimas, kaip tai tiksliai atrodo. Here’s a quick breakdown of how headless ecommerce platforms work.

El. prekybos platformos be galvos 101

Kaip minėta anksčiau, headless ecommerce is intended to help companies adapt and evolve seamlessly by decoupling frontend and backend programs. Bet kas tiksliai yra šios programos, ir kaip šis atskyrimas veikia?

Frontend ir backend atsiejimo procesas labai priklauso nuo API (Taikomųjų programų programavimo sąsaja). API yra išgalvotas sistemos terminas, leidžiantis dviem ar daugiau programų bendrauti tarpusavyje. With a headless ecommerce platform, atskiros programos gali bendrauti per bendrą API, nepaisant to, kad atlieka skirtingas užduotis. This is the key to headless ecommerce architecture. API turi leisti sklandžiai keistis informacija tarp vidinės ir priekinės programinės įrangos.

Jei manote, kad tai skamba pernelyg sudėtinga, kad ją būtų galima įgyvendinti jūsų verslui, nesijaudink. While headless ecommerce itself involves a bit of complex programming, įgyvendinant jį per a turinio valdymo sistema (TVS) supaprastina procesą. A headless CMS for ecommerce allows businesses to create, Redaguoti, and modify their ecommerce website without requiring much expertise.

Ecwid vartotojai, pavyzdžiui, can easily implement our ecommerce software with any CMS they are already using. Our software is engineered to offer a headless commerce experience, todėl darbas, kurį turite atlikti, yra gana ribotas.

Best Headless Ecommerce Platforms

Want to set up your own business website for headless ecommerce? The good news is you don’t need to build your own website from scratch to do so. The simplest way to get set up is to use an ecommerce platform that makes headless ecommerce easy.

A headless ecommerce platform allows business owners to customize their online store without needing to be web design or coding experts.

If you don’t know where to get started, we’ve compiled a list of some of the best headless ecommerce platforms. Here are a few of the best platforms that offer headless functionality.

Commercetools

Commercetools is a headless ecommerce platform with omnichannel functionality. This means it can easily be integrated across multiple platforms for a seamless user and brand experience. Commercetools is an effective platform for both B2B and B2C companies, as it offers a range of useful features for both. It’s also relatively easy to use with very adaptive APIs (Taikomųjų programų programavimo sąsaja).

There are several highlights to using CommerceTools as your headless ecommerce platform. One of the platform’s most notable features is its point of sales functionality. The platform has a robust offering of POS features that make the customer experience simpler and streamlined on any platform. Commercetools also has everything an ecommerce business needs for inventory management and data flow management. As far as headless ecommerce platforms go, Commercetools is one of the more user-friendly options.

Tačiau, there are a couple of potential issues that users should be aware of. The first is that Commercetools is lacking in dedicated customer support. Users have no access to phone support or live chat support, so any help requests must be handled via email. Second is that Commercetools’ pricing plans are quote-based, meaning it can be hard to predict costs. Clients will need to contact Commercetools directly (by email) to receive a quote for their business.

Adobe Commerce (Magento)

Adobe Commerce, formerly known as Magento, is a headless ecommerce platform from one of the most trusted names in business software. As one might expect from a brand like Adobe, Adobe Commerce has a lot to offer. Adobe Commerce is extremely customizable, making it one of the more flexible ecommerce options available. Tačiau, taking advantage of this customizability requires a bit of knowledge and expertise. But for those who can manage it, the options available to Adobe users are virtually endless. Adobe Commerce offers excellent data and inventory management, seamless cross-platform integration, and robust inventory management.

Adobe Commerce also offers reliable customer support, including advanced guidelines for how to use all the available features. For specific inquiries, users can also schedule an appointment for live support.

Adobe Commerce’s interface can be fairly overwhelming at first due to the high volume of available tools. Tačiau, it is a fairly user-friendly interface. While it may require a bit of searching and navigation, most users can find everything they need with relative ease.

Adobe Commerce is good for B2B and B2C companies alike. And while it offers a lot, that extensive offering also comes with a steep price tag. Like Commercetools, Adobe’s pricing plans are only available upon request. This can make it difficult to predict exact costs, but it does mean your payment plan can be highly customized. Tačiau, the more features you need, the more expensive the service gets.

Nacelle

Nacelle is a headless ecommerce platform that offers seamless migration for existing businesses. This makes it a very good option for companies who are looking to upgrade over their existing ecommerce infrastructure. Nacelle is excellent at gathering data across other platforms your business might use, like Shopify or Salesforce. Nacelle can then easily integrate that data across all channels to help you grow your business.

Aside from adaptability, Nacelle has all of the essential tools that businesses require from an ecommerce platform. POS and payment processing functionality, atsargų valdymas, and content management are all strengths of the platform.

Nacelle uses easily workable design templates with moderate customizability features. While it is not quite as customizable as other headless ecommerce platforms, it is still fairly flexible.

Nacelle is lacking in live customer support. Tačiau, the platform does offer plenty of support features in the form of blog posts, user guides, and FAQ pages. Users can contact Nacelle via email for specific inquiries if needed.

Nacelle offers a free demo to get started, which is a nice offering for new users. Tačiau, once the demo expires, pricing is based on the amount of items your company sells per month. Whether or not this pricing system is better or worse for you depends on the volume of your sales. The higher your sales, the more expensive the platform becomes. Tačiau, this is not a bad problem to have if it means your business is successful.

Ecwid

What makes Ecwid unique among other ecommerce platforms is the availability of totally free features. For new businesses just starting out, Ecwid represents the best free headless ecommerce platform. Unlike most platforms, which only offer limited-time free trials, Ecwid’s start plan is totally free for stores listing up to five products.

Ecwid’s free plan allows users to create product listings for five products plus set up shipping and payment processes. Users can also access Ecwid’s easy-to-use website design software with the free plan.

Žinoma, for users who want access to more advanced settings, Ecwid also offers higher-level paid plans. But even those cost less than many of the other headless ecommerce platforms on this list. Ecwid’s Venture plan starts at just $14.08 mėnesį. This plan lets users list up to 100 items and sell across multiple platforms. They also receive access to features like mobile support and more extensive store management apps.

Ecwid’s highest-paid plan, the Unlimited plan, starts at just $82.50 mėnesį. With this plan, users can access everything Ecwid offers, including their own branded app for selling.

Regardless of which payment plan you choose, Ecwid is designed to be a flexible, user-friendly headless ecommerce platform. Ecwid users can add ecommerce features of their choice to an existing website or build their online store from scratch.

Headless Ecommerce Benefits

Better flexibility

The alternative to headless ecommerce architecture is often called “monolithic” ecommerce. Šioje sistemoje, tiek priekinė, tiek užpakalinė dalis priklauso viena nuo kitos. Dėl to įmonėms sunkiau keisti savo svetainę. Jei norite įdiegti naują kodą užpakalinėje sistemoje, tai gali sutrikdyti priekinės dalies vaizdinį vaizdą. taip pat, jei norite atnaujinti savo puslapio išvaizdą, jums reikia apeiti galinio kodo kodą.

But headless ecommerce solutions eliminate this delicate balancing act. Kaip rezultatas, galite įgyvendinti tiek pakeitimų, kiek norite, nesijaudindami dėl konflikto. Tai reiškia daugiau laisvės įgyvendinti pokyčius arba prisitaikyti įtraukiant naujesnius, pažangias technologijas savo svetainėje.

More sophistication

Tęsiame paskutinį tašką, headless ecommerce architecture also allows businesses to build more sophisticated websites than ever before. This allows you to accomplish much more in your ecommerce space. Dinaminė jūsų parduotuvės puslapio kainodara, pažangi grafika, interaktyvios demonstracinės versijos, and more are all made easier with headless ecommerce solutions.

Faster turnaround times

Perhaps the most notable benefit of headless ecommerce is how quickly companies can make changes to their website. With the right headless CMS for ecommerce, tai taip paprasta, kaip prijungti naują programinę įrangą ir leisti ją pradėti dirbti. Ankstesniame amžiuje, dideliems pakeitimams įgyvendinti būtų reikėję savaičių ar mėnesių backend programavimo. Bet dabar, prisitaikyti prie pokyčių skrydžio metu įmanoma. Tai leidžia verslo savininkams pasinaudoti tendencijomis ir sutelkti dėmesį į kitas savo verslo sritis.

Cost savings

An extension of the faster turnaround times afforded by headless ecommerce solutions is added cost savings. Backend kūrimas gali būti sudėtingas, brangus, ir daug laiko reikalaujantis procesas. Bet kai tai pašalinama, įmonėms nereikia išleisti beveik tiek daug savo svetainių programavimui. Šios santaupos gali būti panaudotos kitoms įmonės sritims, siekiant dar didesnio augimo.

Improved website performance

We have mentioned better technology being available through headless ecommerce solutions a few times now. Na, kad pažangios technologijos taip pat gali pagerinti jūsų svetainės našumą. Kadangi programos be galvos yra saugomos centralizuotai, naudojant API, kad palaikytumėte ryšį, jie leidžia svetainėms pateikti informaciją dideliu greičiu. Kalbant apie SEO ir vartotojų patirtį, tai yra didelis privalumas. Lėtas įkrovimo laikas yra vieni didžiausių, ir labiausiai vengiama, didelių svetainių atmetimo rodiklių priežastys. Paprasčiau pasakius, tuo greičiau įkeliami jūsų puslapiai, ir tuo lengviau su jais bendrauti, geresnis.

Marketing opportunities

Teisingai, headless ecommerce can even help with your marketing, tiek tiesiogiai, tiek netiesiogiai. Tai labiau susiję su tuo, kad rinkodaros komandai suteikiama daugiau įrankių, su kuriais dirbti, nei bet kas kitas. Pavyzdžiui, social media sharing is an option that is made much easier by headless ecommerce solutions. Headless ecommerce architecture also makes it easier to save and store customer shopping carts, kuri suteikia galimybių klientų informavimas. taip pat, tai palengvina sprendimai be galvos. These are just a few common examples of what headless ecommerce solutions can do to grow your company’s online presence.

Diegiant naujausius sprendimus savo svetainėje, galimybės neribotos. Per ateinančius metus, gali atsirasti naujų tendencijų ir technologijų, kurios sukuria visiškai naujas rinkodaros galimybes. And the easiest way to stay on top of those trends is by adopting a headless ecommerce structure.

 

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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