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Print Advertising NOT DEAD: Your Guide to Print Ads Campaign

11 min read

The marketing and advertising landscape has greatly shifted over the past few decades.

This is especially true with the prevalence of the digital age, as we are seeing more advertisements than ever. Between the internet, TV, 그리고 더, research suggests people receive around 5,000+ advertisements and brand exposures per day.

This research further breaks down that people receive around 362 “ads only” exposure, but only around 12 of these make an impressionable impact.

그러므로, 기업은 그 중 하나가 될 수 있을 만큼 눈에 띄도록 마케팅을 해야 합니다. 12.

요즘 많은 기업은 사람들이 온라인에서 보내는 시간과 관련하여 주로 마케팅의 디지털 측면에 중점을 두고 있습니다.. 하지만, 다른 유형의 광고도 효과적으로 수행되면 여전히 큰 인상을 남길 수 있습니다., 인쇄광고처럼.

그래서, 인쇄광고가 뭐야?, 그리고 그것이 어떻게 여전히 많은 회사 전략의 필수적인 부분이 될 수 있습니까??

좀 더 자세히 살펴보자.

인쇄 광고로 간주되는 것?

더 나아가기 전에, 질문에 대답하자: 인쇄광고란 무엇인가? A print ad is any advertisement that is delivered in printed media and designed to reach customers. A print ad can come in several types, 다음을 포함.

Newspaper: Newspaper ads can still be highly effective, and they are relatively affordable. They offer multiple options for ad size, 위치, and running time, which makes it accessible for any budget size. Newspaper ads offer significant reach while also being great for targeting a local area or particular audience.
Magazine ads: Magazine ads are a print advertisement example that is perfect for targeting a specific area of interest or industry. Since magazines are released based on a certain topic, the ad will be more likely to reach that target audience. Regular publications mean you can have multiple opportunities to reach out to this audience and create a lasting effect. Magazine ads also offer a broad space for creative ads.
Brochures: Brochures allow a business to put a significant amount of information into a single ad. It is a good method to inform potential customers and establish credibility. 을 더한, brochures can be easily distributed to many people at once, like at events. 물론, they must still be well-designed and not simply cluttered with information.
다이렉트 메일: 다이렉트 메일 has been underutilized since the digital space took over. It allows a business to target a specific demographic or location and can reach a large audience. 게다가, direct mail campaigns are cost-effective and have a significant general ROI. According to one survey, direct mail achieves a better ROI than online display ads and paid search.
Flyers: Well-designed flyers can be an incredibly effective method of print advertising. Flyers can be great for promoting a new business opening, new product or service, 매상, or holiday events. 더 나은, offer a discount coupon if the recipient brings the flyer into the store. This offers an incentive to visit, and it helps with tracking the advertising campaign.

Will a Printed Ad Be Effective?

With the prevalence of digital advertisements, some people may wonder: is print advertising dead? Or whether it is on its way out. 잘, 내 대답은 아니오 야, and far from it.

As expected, digital advertisement is currently the leading form of marketing in the United States, but this doesn’t mean that print advertising is eliminated.

사실로, print advertising offers a few benefits over the digital space, 포함:

Memorability: Research shows that people tend to have higher rates of recall and retention for print ads over digital. People also tend to read over text slower in print form than in the digital space.
창의력: Several types of print ads allow for more creativity to flow in creating the ad. 예를 들어, a full-page magazine ad allows a business to let its creativity flow to really impress upon viewers.
Reach many readers over time: Print ads will often reach more readers over time. As a magazine or newspaper is left in waiting rooms or other locations, more people will pick it up. This can lead to additional responses to the ad over time as it continues to be seen. 반면에, a digital ad typically runs for a certain amount of time before it is swapped with a different ad or business.
Budget-friendly flexibility: 그래서, how much does print advertising cost? The good news is that it’s flexible. The variety of print ads makes them perfect for budgets of any size. A business can take out a small ad space in a newspaper or a full page in a magazine. There are so many opportunities for print ads; it makes it easy to find an option that works within the budget.
Relevance: 상술 한 바와 같이, many print ads allow for more relevant targeting. Putting an ad in a certain section of a newspaper or an industry-related magazine makes it more likely to reach an audience that will be interested.
Consumer trust: Some studies have shown that consumers tend to trust print ads more than social media and search engine ads.
창의력: Print ads tend to allow you to employ more creativity and customization. Digital ads are often limited by the website’s layout, the device the ad is seen on, and the space available. With print ads, 더 많은 공간을 선택할 수 있으며 시청자에게 보여주고 싶은 방식으로 광고를 디자인할 수 있습니다..

효과적인 인쇄 광고 제작을 위한 조언

물론, 마케팅 전략에 인쇄 광고를 포함하는 경우, 당신은 그것이 효과적이기를 원합니다.

효과적인 인쇄 광고를 디자인하고 구현하기 위한 몇 가지 팁은 다음과 같습니다..

눈길을 끄는 헤드라인

관심을 끄는 헤드라인은 많은 효과적인 인쇄 광고에 매우 중요합니다.. 시청자를 사로잡고 광고의 나머지 부분을 읽도록 유도할 수 있는 무언가를 원합니다.. 명확하고 간단하게 작성하세요.. 대다수의 시청자가 빠르게 이해할 수 있는 복잡하지 않은 언어를 사용하세요..

간결하고 이해하기 쉬운 카피라이팅

광고 문구 본문은 귀하가 광고하는 제품이나 서비스를 명확하게 전달해야 합니다.. 화려해 보이려고 큰 단어로 장황하거나 화려하게 표현하지 마세요..

대신에, 전문적인 카피에 집중 철자나 문법 오류가 없는 것.

추가적으로, 독자에게 엄청난 양의 텍스트를 보내지 마세요.. 정보가 많으면, 쉽게 읽을 수 있도록 하위 제목으로 나눕니다..

행동을 요구하다 (CTA) 및 연락처 정보

다음, 클릭 유도 문구를 포함하세요. 독자에게 다음에 무엇을 해야 할지 알려준다.. 귀하의 회사에 전화가 걸릴 수 있습니다., 매장 방문, 웹사이트를 확인해 보세요, 제품을 구매하다, 등. 다음 단계를 수행하도록 유도하면 됩니다.. 더 나은, 광고의 코드를 사용하거나 방문 시 언급하는 경우 프로모션 또는 할인 인센티브를 제공합니다..

독자가 더 많은 정보를 알고 싶다면 어떤 형태로든 연락처 정보를 추가하는 것을 잊지 마세요., 전화번호 등, 이메일 주소, 또는 실제 주소.

그래픽 디자인

Visuals are one of the largest strengths of many print ads, so be sure to use them.

Create eye-catching graphics that draw the viewer’s eyes to the ad. This can be things like brand colors, relevant photos of the product or service, 그리고 더.

Hire a professional

If you or your team lack graphic design or advertising experience, it may be a better idea to hire a professional to create your ad.

The last thing you want is to waste time and money on an ineffective print ad. There will be a cost to professional ad design, but it may be what creates a better return in the long run.

당신은 할 수 있습니다 check prices with professional advertising agencies or look into freelancers, which will typically be cheaper.

No matter which option you are considering, check out their reviews to ensure that previous customers have been happy with their work.

The Final Word on Print Advertisement

하루의 끝에서, every business is different, and so is their marketing strategy.

The critical thing to remember is not to neglect other effective marketing channels just for digital ads. Digital marketing will likely remain the dominating space, but a multi-pronged approach can round out the overall strategy.

Using effective print ads can help to capture the eyes of those who spend less time in the digital space and create a lasting impression on many people.

Using multiple marketing channels will help a business thrive in the long run. Even if you only use print ads during promotional times, they can help to fill in the gaps of digital marketing strategies.

Looking for a High-Quality Ecommerce Platform?

Printed ads are an excellent place to mention your website or online store address.

If you want to launch an ecommerce store for the first time or in a new space, Ecwid is ready to help. 우리의 ecommerce platform is easy to use and can be integrated with various other digital platforms, including Instagram, 페이스북, 아마존, or even your own website. You can even manage all of these platforms from a single dashboard.

가장 좋은 부분? 당신은 할 수 있습니다 get started today 무료로. We look forward to working with you!

온라인 판매

With Ecwid Ecommerce, you can easily sell anywhere, 누구에게나 — 인터넷과 전 세계에서.

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Aug 25, 2023

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.