How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.
As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.
A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.
또한: 고객 유지: How to Fix Your Store’s Navigation
단계 1. Add Text to Your Instagram Pictures
When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. 안타깝게도, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, 배송, 매상, or new products.
If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.
@cakesafe adds text to a picture to announce a special offer
Use text on a photo to mark posts with FAQ, blog categories, sales announcements, 특별 제공, and new collections.
Texts make posts stand out in the @asos feed
If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.
@sephora puts text on a video preview
Titles quickly tell your audience what the video is about and if that content would be useful to them.
Followers of @dean.schneider won’t miss a video with a giveaway
더 알아보기: Instagram에서 판매하는 방법: 초보자를 위한 완벽한 가이드
단계 2. Use Hashtags
Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. 예를 들어, #yourstorename_reviews, #yourstorename_products, 등등.
When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.
더 읽어보기: How Instagram Hashtags Can Make or Break Your Sale
단계 3. Save Everything in Highlights
You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.
@packagefreeshop uses highlights to tell customers about the store’s policies
By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.
A highlight with a list of branded hashtags by categories
Then create several highlights with your most important information, like brand story, 배송, 물가, customer reviews, contacts, and special offers.
@cm_cardiff use their branded hashtags as titles for highlights
Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.
Try to use the same color or print on your covers to give your account a polished look.
@freshbeauty uses similar looking icons for highlights’ covers
To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.
A cover is an Instagram story that you save as a highlight
또한: 비즈니스 프로필에 멋진 인스타그램 약력을 작성하는 방법
단계 4. Enable Shoppable Posts
Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.
우리를 확인하십시오 guide to enabling Shoppable posts to find out just how easy it is.
Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable
또한: How Ecwid Merchants Can Now Reach 1 Billion Shoppers
단계 5. Add a Linktree to Your Instagram Bio
You can only add one link to your Instagram bio, 하지만 services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!
@livelarq shares links to a blog post, “About us,” and their “Sign up” page
Bonus! Linkup for the link in bio
랜딩 페이지를 완전히 최적화하는 또 다른 방법은 "약력의 링크" 도구를 사용하는 것입니다.. Linkup과 같은 “Link in bio” 도구 브랜드가 약력의 링크에 대한 맞춤형 랜딩 페이지를 만들 수 있도록 허용. 이를 통해 소셜 미디어 청중을 위한 특정 콘텐츠를 선별하여 "약력의 링크"의 잠재력을 극대화할 수 있습니다.. 기존 웹페이지에 링크하는 것이 효과적일 수 있지만, 사용자 정의 만들기, 독특한 바이오 링크 랜딩 페이지는 더 많은 기회와 더 큰 잠재력을 창출합니다..
무료이지만 강력한 link-in-bio 도구를 찾고 있다면, 체크 아웃 연결하다. 몇 번의 클릭만으로, 소셜 프로필을 보여주는 모바일 친화적인 페이지를 손쉽게 구축할 수 있습니다., 일하다, 콘텐츠, 그리고 심지어 제품도. 이 기능은 특히 브랜드에 유용합니다., 예술가, 콘텐츠 제작자, 그리고 영향력 있는 사람들, 팔로어가 링크업 페이지에서 직접 구매하거나 상품을 얻을 수 있기 때문입니다..
Linkup은 Ecwid 기반의 뚜렷한 이점을 제공합니다., 강력한 전자상거래 플랫폼. 이러한 통합을 통해 귀하의 브랜드가 성장함에 따라 확장할 수 있는 무한한 가능성이 열립니다.. 예를 들어, 더 많은 판매 채널을 추가하고 새로운 수익 창출 방법을 모색할 수 있습니다..
Linkup은 또한 상세한 페이지 성능 통찰력과 손쉬운 사용자 정의를 제공하여 귀하의 페이지를 귀하의 브랜드와 완벽하게 일치시킵니다..
Closing
Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.
How do you organize posts on your Instagram?
- Instagram에서 판매하는 방법: 초보자를 위한 완벽한 가이드
- How to Use Instagram for Business: Tools and Proven Practices
- Instagram 쇼핑 승인을 받는 방법
- 웹사이트 없이 Instagram에서 판매하는 방법
- 10 Engaging Instagram Reels Ideas to Promote Your Business
- 비즈니스용 Instagram 프로필을 구성하는 쉬운 단계
- How to Develop a Visual Theme for Your Instagram Business Profile
- What Instagram Creator Accounts Mean for Your Business
- 8 멋진 Instagram 비즈니스 프로필을 위한 사진 촬영 팁
- Instagram Stories 360: All Business Owners Need to Know
- Threads for Businesses Explained
- 비즈니스용 스레드에 게시할 내용: 10 Ideas
