There are many ways for small businesses to sell products online. Hosting your own webstore on your company website is one option. This gives you great control over the presentation and payment features of your store. 하지만, 특히 중소기업의 경우, you might not get enough traffic to meet your goals.
For higher volume online sales, you can join a larger online marketplace to gain a wider audience and more recognition. By far the largest online marketplace is Amazon, 이상으로 6 million sellers on the platform. But Amazon is not the only major marketplace in the ecommerce landscape. Etsy is another highly popular, but more niche, online seller. Etsy is used primarily to sell handmade or custom crafts, artwork, 장식.
Etsy is a very fast-growing marketplace, more than doubling its total number of sellers since 2019. The marketplace generated ~ 위에 $1 10억 in revenue in 2020 홀로, 이상으로 81 million active shoppers. For small businesses that sell custom crafts and decor, Etsy is a highly attractive ecommerce marketplace. 물론, it is not for everyone. Customers don’t turn to Etsy when they need replacement auto parts, 예를 들어. But if Etsy is the right market for you, there are tremendous benefits to selling on the platform.
To help small ecommerce businesses get started, here is a helpful guide on how to sell on Etsy for beginners.
How to Start Selling on Etsy: 당신이 알아야 할 것
궁금하실 수도 있어요, “how do I sell on Etsy?” Selling on Etsy is a bit different than selling on Amazon or other online marketplaces. In some ways, Etsy has more requirements than other platforms, while in other ways it is looser. As for how to start selling on Etsy, the process is relatively simple. You begin by going to Etsy’s seller page and clicking the “Get started” button.
여기에서, you simply need to follow the prompts as they appear on your screen. Begin by registering your account, just as you would on any website. 이후, you can start building your shop. Etsy will provide you with options for support which you can use as needed. You can also skip these options and dive right into building your online shop. Give your shop a name, enter your item info, and set up payment options for your shop. Don’t worry too much if your inventory is not finalized yet. You can always edit your item info later on.
Once the framework of your Etsy shop is in place, you can begin to customize your storefront page. This is a great way to personalize your shop and allow customers to see what you sell and what your company’s values are. There are many ways you can arrange your storefront to make it yours. A helpful tip is to focus on ways to maximize customer engagement once they find your page. You can follow many of the basic rules for creating an effective landing page when crafting your Etsy storefront.
Do you need a business license to sell on Etsy?
One of the most common questions people ask is, “Etsy에서 판매하려면 사업자 등록증이 필요합니까??” 대답은 기술적으로 "아니오"입니다. Etsy 자체는 판매자에게 사업 허가증을 요구하지 않습니다.. 하지만, 일부 주, 지자체, 또는 국가는 국경 내에서 사업을 수행하는 모든 사람에게 사업 허가증을 요구합니다.. Etsy 자체에는 비즈니스 라이센스가 필요하지 않습니다.. 하지만, 시작하기 전에 해당 지역의 법률을 확인하는 것이 현명한 생각입니다..
What are the requirements to sell on Etsy?
시작하는 데 비즈니스 라이센스가 필요하지 않기 때문에, this is considered a great perk for many sellers. A lot of people turn to Etsy initially as a side gig to sell their handmade crafts to a broad audience. This can turn their craft from a hobby into an eventual business. But early on, obtaining a business license could be a major obstacle that could deter many sellers.
그 말과 함께, there are some requirements if you wish to become a seller on Etsy. New sellers should familiarize themselves with Etsy’s 금지 품목 정책. For most sellers, the prohibited items list is not an issue. But it is important to understand what can and cannot be sold on the platform.
Etsy also has detailed requirements about handmade and designer items which all sellers must follow. Etsy requires that all items sold in its marketplace be handmade. 하지만, 그들만의 말로, “handmade is a spectrum”. Some makers are actually crafting their products by hand to be sold as is. Others might design their products themselves but rely on production assistants to create the finished product. 이러한 디자이너는 Etsy 판매자 정책의 규칙 및 제한 사항 내에서 운영하는 경우 Etsy에서 판매할 수 있습니다.. 업데이트된 Etsy 판매자 정책 전문을 읽을 수 있습니다. 여기.
How much does it cost to sell on Etsy?
Etsy에서 판매할 때, 수수료는 최소화, 하지만 여전히 알아두어야 할 중요한 사항. Etsy는 시작 또는 가입비가 필요하지 않습니다.. 따라서 Etsy에서 판매자가 되는 것은 기술적으로 무료입니다..
하지만, Etsy는 마켓플레이스 사용료를 부과합니다.. 가장 중요한 것은, Etsy charges a small listing fee for every item listed in your shop. The Etsy listing fee is $0.20 for a four-month listing, with the ability to auto-renew listings.
Selling on Etsy fees are mid-level compared to other platforms. Etsy charges a 5% transaction fee on all sales. 그래서 5% of the price of your product goes to Etsy for each sale. 예를 들어, ㅏ $100 craft sold on Etsy nets is $95 당신을 위한, 그리고 $5 for Etsy.
There is also a Shipping Label Fee on Etsy to cover the costs of shipping your items. This varies depending on the shipping carrier(에스) you choose, and the origin and destination of shipped items.
Other miscellaneous Etsy fees include a small payment processing fee, a Value-Added Tax, and optional fees for paid ads off-site.
궁극적으로, the amount it costs to sell on Etsy depends on your sales. Because the fees are based on a percentage of your total sales, you should always make a profit. Whether that’s enough for you depends on your goals and how much you make.
Is Selling on Etsy Worth It? 장점과 단점
그래서, after learning all that, is selling on Etsy worth it? The answer to that question depends on your business. First of all, your business needs to sell items that meet Etsy’s “handmade” requirements. As long as that is the case, there are plenty of good reasons to sell on Etsy. Here are some pros and cons to consider when deciding if you should sell on Etsy.
Pro: Very easy to get started
Once you get started, there isn’t anything complicated about how to sell stuff on Etsy from a technical standpoint. The interface is intuitive, Etsy는 매장을 쉽게 관리하고 제품을 나열할 수 있도록 훌륭하게 수행합니다..
Pro: Huge marketplace
Etsy는 수제 공예품 및 장식을 위한 가장 큰 온라인 마켓플레이스입니다.. 온라인에서 제품을 판매하려는 경우, Etsy는 관심 고객의 트래픽이 가장 많습니다.. 신규 중소기업을 위한, 새로운 고객을 유치하는 것이 가장 큰 과제 중 하나입니다.. Etsy는 이러한 문제를 조기에 해결할 수 있는 좋은 방법이 될 수 있습니다..
Pro: No business license or history is needed
다른 마켓플레이스와 달리, Etsy does not require you to have an official business license or an established reputation. You can simply start making handmade items one day, and become an Etsy seller the next.
Pro: Highly customizable
Etsy is the best place to go to sell custom items. That spirit of customization also extends to managing your Etsy store. Users have great control over their storefront layout, what they sell, and their shipping options. Selling on Etsy is a relatively hassle-free experience.
Con: Highly competitive
The size of Etsy’s marketplace can be both a pro and a con. While the high customer traffic is great, there is also a high volume of sellers. So learning how to sell things on Etsy can be a bit trickier than simply listing your products and waiting for customers to show up. You may need to use some clever marketing tricks. You should also learn to make your product listings as appealing as possible to stand out from competitors.
Con: Listing fees can add up
If you want to list a lot of products on your Etsy store, 목록 수수료에 돈을 쓸 수 있습니다.. 이는 일부 판매자가 나열할 항목을 선택해야 함을 의미합니다., 적어도 처음에는. 매출이 증가함에 따라, 상점에 목록을 더 추가할 수 있습니다.. 그러나 목록 수수료에 너무 많은 비용을 지출하지 않으려면 인벤토리를 늘리는 데 시간이 걸립니다..
마지막 생각들
궁극적으로, Etsy에서 판매할지 여부에 대한 결정은 귀하의 비즈니스에 달려 있습니다.. 당신이 시장에 적합하고 양질의 제품을 가지고 있다면, Etsy에서 판매하는 것은 거의 항상 가치가 있습니다.. 그렇지 않다면, 다른 많은 방법이 있습니다 grow your business 온라인.
