Ecwid 전자 상거래 쇼의 이번 에피소드에서, 팟캐스트 진행자 Jesse Ness와 Richard Otey가 다른 사업주와의 협업에 뛰어들다. Collaborations are a great way to expand your audience without spending too much money—but you’ll need to invest some time in it, for sure.
Tune in to find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don’t have a significant audience yet.
Why Collaborate with Other Businesses?
Collaborations are a great way to expand one’s reach to potential customers. Collaborating with other businesses doesn’t necessarily require spending money. It can be as simple as a cross-promotion on email lists or giving each other a shoutout on social media channels.
하지만, 잠재적인 브랜드를 조사하고 접근하는 데 시간을 투자해야 합니다..
협업을 위한 브랜드 선택 방법
잠재 브랜드에 연락하기도 전에, 호환되는 공동 작업자를 식별하고 공동 작업에서 원하는 것을 계획해야 합니다..
명심해야 할 파트너십의 네 가지 주요 속성은 다음과 같습니다.:
- 파트너는 비슷한 규모의 회사여야 합니다.. (대개, a bigger company isn’t likely to collaborate with a smaller company.)
- They should sell products related to yours but not be your direct competitors.
- Their products or services should appeal to a similar demographic as yours.
- Their items or services are around the same price level as yours.
예를 들어, if you sell hammers, you want to look for a business that sells tool belts, but not necessarily another hammer seller.
How to Reach Out to Other Brands
When reaching out, you can use various tactics, from emailing, reaching out on social media, or calling.
When you contact other business owners in your market, list the benefits of your potential collaboration, such as leveraging each other’s audiences that share the same interests.
Ask if they are interested in a cross-promotion opportunity where you promote each other’s products. Offer to promote their products in your newsletter or make a post on your social media pages. Be sure to specify your email list and social media audience size.
귀하와 그들의 제품이 어떻게 잘 작동하는지 보여주는 이미지를 함께 만들어 보십시오.. 사진을 사용하여 제품을 마케팅할 수 있습니다.!
다른 기업과의 경품 행사 협업
이메일 및 소셜 미디어 캠페인 외에도, 잠재적인 파트너와 경품 행사 또는 경품 행사를 제안할 수 있습니다..
경품 행사를 통해 다른 비즈니스와 협력하는 것은 여러 면에서 효과적입니다.. 경품을 통해, 당신은 더 많은 추종자를 얻을 수 있습니다, 더 많은 사람들이 귀하의 이메일 목록에 가입할 수 있습니다., and reach a wider audience of potential customers.
A third party usually organizes these collaborations, matching up companies based on demographics, product types, and audience size. 일반적으로, each of the participating businesses will offer up a gift certificate and promote a sweepstake through email and social media.
A good thing about sweepstakes is that they usually require a participant to enter their email address or phone number. You can get contacts of potential customers through the sweepstake, as opposed to just being featured in your partner’s email or social media post.
What If You Don’t Have a Big Audience Yet?
If you’re just starting out with your business and don’t have a big audience, you might think you can’t offer much for collaborations. 이 경우, you can try to partner with influencers to get more exposure for your business.
Listen to our podcast about 인플루언서 마케팅 Pay-for-post 모델 대신 인플루언서 시드 기반. 인플루언서 시드가 더 효과적인 것으로 입증되었으며 처음부터 팔로워를 구축하는 데 도움이 될 수 있습니다..