Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalization and effective communication using email.
Find out how to build strong digital relationships with your customers, drive long-term sales, and achieve success through email marketing.
Meet Amandine
Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made Mailchimp templates for businesses. As a top 1% email marketer on Upwork, Amandine’s insights and strategies are invaluable resources for entrepreneurs and business owners looking to improve their email marketing campaigns.
Is Email Marketing Dead?
During the podcast, Amandine Liepmann talks about the misconception that email marketing is no longer effective. 사실로, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. 이는 소셜미디어 마케팅과 대조된다., 이는 단지 $5 for every dollar invested. 많은 기업가들이 이메일 마케팅의 힘을 간과하고 있습니다., 상당한 이점을 얻지 못함.
이메일 목록 확장을 위한 모범 사례
Amandine Liepmann은 이메일 목록을 유기적으로 늘리려는 기업가에게 가능한 모든 곳에 가입 링크를 배치하라고 조언합니다., 블로그 게시물부터 소셜 미디어 프로필, 웹사이트 양식까지.
Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. Interactive popups have a 9% opt-in rate, which is significant when compared to the standard popup’s 3-4%. Amandine suggests testing different types of incentives to encourage signups, 할인과 같은, dollar amounts off, or free shipping. You can see which deals resonate best with your audience.
하지만, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.
Tools for Writing Email Copy
Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create high-quality content without worrying about making mistakes.
Must-Have Email Campaigns
A welcome sequence of 2-5 emails can be an excellent low-hanging fruit for entrepreneurs looking to make a good first impression and drive consistent long-term sales. It’s an effective way to introduce yourself and your business, as well as provide value to your subscribers. Amandine suggests focusing on how your products or services are transformative rather than simply introducing yourself.
A welcome series presents an opportunity to establish trust and credibility with new subscribers. Welcome emails have open rates between 50-80%, 훌륭하다, 특히 표준 이메일의 오픈율과 비교할 때 20-30%.
Amandine은 또한 템플릿을 사용하고 맞춤 세그먼트를 만들 것을 제안합니다.. 예를 들어, 지난 6개월 동안 구매했지만 최근에는 구매하지 않은 고객을 위한 세그먼트 생성. 충성고객을 위한, 대폭 할인을 받거나 웨비나와 같은 독점적인 기회를 얻으면 브랜드나 회사와의 관계를 강화하는 데 도움이 될 수 있습니다..
버려진 장바구니와 구매 후 후속 이메일도 강력할 수 있습니다.. 더욱 발전된 전략, like product recommendation emails, can be implemented using customer data to suggest related products.
Less Is More
Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. 재미있게, text-based emails with a succinct format tend to have the highest deliverability rates and may be perceived as more personal by recipients.
Test the Waters with AB Testing
Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.
Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email marketing strategy, these insights can help take your campaigns to the next level.
