There is an integral part of ecommerce that many sellers don’t consider right away: order fulfillment. While receiving and shipping orders may not seem as exciting as creating a website or marketing your products, it is crucial to the success of your business.
注文のフルフィルメントは、注文を完了して顧客に発送するプロセスです. いくつかの手順が必要です: 在庫管理, アイテムのピッキングと梱包, すぐに発送します.
スムーズな注文処理プロセスは顧客の満足につながります, 肯定的なレビュー, そしてリピート購入. 一方で, 複雑または非効率的なプロセスにより、出荷が遅れる可能性があります, 不幸な顧客, そして否定的なフィードバック.
e コマースで効率的に注文を処理するための重要な戦略について説明します。.
注文処理とは何ですか?
そう, 注文処理とは何ですか? 基本的なレベルで, order fulfillment, またはeコマースフルフィルメント, 顧客に注文を入れることを意味します’ 手.
達成方法はいくつかあります, ただし、ここでは主にセルフフルフィルメント サービスと注文フルフィルメント サービスについて説明します。.
自己発送または社内発送とは、販売者または従業員が商品を梱包して顧客に発送することを意味します.
注文フルフィルメント サービスは配送を処理するサードパーティ会社です, 保管する, および注文/返金処理.
一部の企業では両方の方法を組み合わせて使用する場合があります. 例えば, a company may handle its frequently purchased products by a third party and then use in-house processing for custom items.
Why You Need to Pay Attention to Order Fulfillment
One of the essential principles for ecommerce businesses is to stay on top of inventory. Store owners must regularly monitor their inventory and ensure that stock is always available. All it takes is one spike of holiday traffic for inventory to be exhausted quickly.
There needs to be a proactive approach to inventory management rather than waiting for it to run out before it is restocked. 実際には, this can lead to a significant loss of customers if they regularly see “Out of Stock” on the store page.
Pay attention to the regular velocity of the product and order inventory well before it runs out.
例えば, if the store typically sells around five units a day and there are 200 units left, this means there are only about 40 days of inventory left. It is dangerous, as it can take up to 30 days to manufacture some products, let alone ship them to the warehouse.
Order Fulfillment Process Steps
The order fulfillment process goes through around five primary stages, from when products are made to when they reach the customer.
Inventory Sourcing
The first step is for the business to obtain its inventory, which could be from a manufacturer, supplier, or warehouse. The inventory needs to be counted, sorted, and inspected to ensure it is of satisfactory quality.
In the case of physical products, a SKU or barcode will be used to track the reception and storage of the product. This step can vary depending on the type of business, as they may make their products themselves or receive them from some other means.
Storing or Sending Inventory
The inventory will be ready to be purchased but must be stored somewhere. Some smaller businesses may store the inventory themselves, or it will be stored in a warehouse or fulfillment center.
In the latter case, the inventory must be sent to a distribution center, and reception must be confirmed. After this, it will go into storage.
Order Processing
Once the inventory is logged, stored, and live online, customers can purchase it. When a purchase is made, the order process begins. It involves picking the inventory and 包装 それ. A picking team or robots will do this in a distribution center. The SKU or barcode will be used to identify the correct product and then be packaged.
For a smaller business, this could be as simple as grabbing it from their garage and sending it off themselves.
運送
次に、オンライン注文フルフィルメントの最後のステップが始まります: それを顧客に発送する. これを行うことができるさまざまな通信事業者があります, フェデックスなど, UPS, USPS, もっと.
ここでフルフィルメント サービスが非常に有益になります, 通常、さまざまな通信事業者サービスを利用すると料金が安くなるからです. 小規模または独立したビジネスは、すべての送料を負担する必要があります, トラフィックによっては高価になる可能性があります.
自分で注文を処理する
自己実現は注文を履行する従来の方法です, where businesses handle all steps themselves. While self-fulfillment can give you more control over the process, it also requires more time and resources from your end.
でも, if you choose to fulfill orders yourself, there are some key strategies to keep in mind for efficient order fulfillment:
- Stay organized: It’s essential to have a system in place for managing your inventory, 注文, そして発送. It could be using a spreadsheet, ソフトウェア, or any other method that works best for you.
- Streamline the process: Look for ways to streamline your order fulfillment process to make it faster and more efficient. It could include automating specific tasks or investing in technology like barcode scanners.
Using Order Fulfillment Services
Choosing order fulfillment services depends on the business size. Although self-fulfillment may appear cost-effective for small companies initially, it can become more expensive in the long term for larger enterprises.
Order fulfillment services offer several benefits that make up for their costs:
- 専門知識と効率性: 注文処理サービスは大量の注文の処理に特化しており、プロセスを合理化するシステムが導入されています.
- 時間の節約: フルフィルメントタスクをアウトソーシングすることで、企業は他の業務に集中できるようになります, マーケティングや商品開発など.
- 配送料の削減: フルフィルメント サービスでは、運送業者と配送料の値下げ交渉を行うことがよくあります。, 長期的には企業のお金を節約する.
- スケーラビリティ: ビジネスが成長するにつれて, 注文量も同様に. フルフィルメント サービスは、増加する注文量に対応するために迅速にスケールアップできます, 企業を社内業務の拡大に伴う手間と経費から節約します。.
注文フルフィルメント サービスの例としては, アマゾンを見てみよう. Amazonはマーケットプレイスそのものです, フルフィルメントサービスも提供します. Amazonで販売する場合, 販売者は自分で注文を処理することも、「フルフィルメント by Amazon」または FBA を使用することもできます. これは、販売者が在庫をAmazonに送ることを意味します, 彼らの倉庫に保管されることになる.
商品購入時, Amazon handles shipping the product to the customer and any returns. This makes it easier for the seller, but it also means they will pay Amazon a fee for every product sold.
Using Order Fulfillment Software
Order fulfillment software is an excellent way for businesses to keep an overview of their order processing.
This software connects sellers to the warehouse or ecommerce fulfillment center they are working with. It will provide real-time information regarding order tracking, inventory levels, tracking key performance indicators, forecasting, もっと.
Such software also allows sellers to achieve automated order fulfillment, provided everything runs smoothly and inventory stays replenished.
Dropshipping for Order Fulfillment
Dropshipping is another ecommerce method that has gained traction over the years.
ドロップシッピング is kind of like ecommerce fulfillment services, except there is no bulk inventory to handle. その代わり, when a customer purchases a product from the website or online store, the seller will then buy the product from a supplier.
This product will then be directly sent to the customer. Suppliers can be the manufacturer of products or a company that purchases bulk products to sell to drop shippers. All orders and shipping are handled by the supplier of the product, which means the ecommerce seller only pays for sold products.
Wrap-Up: Frequently Asked Questions on Order Fulfillment
Order fulfillment is an essential part of running an ecommerce business. It may not need much attention in the company’s early days, but this doesn’t mean it can be neglected.
Ecommerce sellers should establish a solid fulfillment strategy or work with a fulfillment center as their business grows to keep orders flowing.
Before we wrap up, let’s explore common questions about order fulfillment to ensure a smooth and efficient process for both customers and businesses alike:
Why Is a Standardized Order Fulfillment Process Important?
In the modern age of ample ecommerce, customers have come to expect fast shipments of their orders. Standardized order fulfillment solutions will help businesses keep up with order traffic and ensure customers stay happy with the results.
What Is the Best Method of Ecommerce Order Fulfillment?
There is no best fulfillment method, as it depends on the size and type of business. でも, it is recommended that a business begin working with a fulfillment service when scaling up its traffic. さもないと, it may become more challenging to fulfill orders on time.
セルフフルフィルメントはフルフィルメント サービスよりも安価ですか?
はいといいえ. トラフィックが少ない小規模ビジネスの場合, それらの少数の商品を自分で発送した方がはるかに安くなります.
でも, 注文が定期的に入ったり消えたりする場合、自己実現はすぐに増加する可能性があります. 送料を支払うのと同じくらい簡単に聞こえるかもしれませんが、, より多くのコストが自己実現に費やされる, 含む:
- プチプチやピーナッツなどの梱包用品
- パッケージング自体, 箱などの, ポリメーラー, 等
- 運送業者までの往復の輸送費
- 時間のロス
- もっと.
数回の旅行に, these costs aren’t that bad. しかし, they add up when it becomes a daily task or even multiple times daily.
What Are the Benefits of a Fulfillment Service?
There are several benefits to using a fulfillment service, as it can help businesses:
- Manage product storage
- Track orders and 在庫を管理する
- Manage customer communication and relations
- Obtain transparency over the order and shipping line
- Entice customers with quick and affordable shipping
- Handle processing and returns
- Scale as traffic grows.
No right or wrong answer exists on whether a business should use a third-party service for their orders. 現実的には, it depends on their business model, traffic, and ability to keep up with orders.
It may be easy to handle orders internally when first starting, and there isn’t much traffic. でも, as the business grows and more orders start coming in, they may need to hire a third-party service to keep up with increased traffic.
Ready to Start Your Own Ecommerce Store?
If you have been thinking about starting your own ecommerce store, Ecwid がお手伝いします. 当社のプラットフォームは、オンライン販売をより簡単にするためのさまざまな機能と統合を提供します, 注文処理のオプションを含む.
注文を履行する方法をどのように決定しても、それは自分自身です, フルフィルメントサービス経由, ドロップシッピング, または、オンライン ストアを選択したフルフィルメント ソフトウェアに接続することによって – Ecwid がカバーします。.
自分で注文を処理する場合, 新しい注文通知など、注文の処理を簡単にする Ecwid のツールに感謝するでしょう。, buying shipping labels from your Ecwid admin, 注文の検索とフィルター, 税金の請求書, もっと.
Ecwid は人気のある配送プロバイダーと統合されているため、チェックアウト時に顧客にさまざまな配送オプションを提供できます. リアルタイムの配送料を設定して、顧客に正確な価格を保証することもできます。.
フルフィルメントサービスをご希望の場合, Ecwid は、Shipwire や Amazon FBA などのサードパーティのフルフィルメント サービスに注文を送信できるアプリを提供します. これにより、すべてを 1 か所で管理しながら、注文の梱包と発送をアウトソーシングできるようになります。.
ついに, 注文処理に特定のソフトウェアをすでに使用している場合, 心配するな! と Ecwid’s customization services, 注文処理ソフトウェアを統合できます.
プラス, Ecwid connects to various dropshipping services so that you can offer a wide range of products without the hassle of keeping inventory. ストアをドロップシッピング パートナーのいずれかに接続するだけです, and they will take care of everything from warehousing to shipping.
But why stop at just selling on your website? With Ecwid’s multi-channel selling options, you can expand your reach by selling on social media platforms, as well as marketplaces like Amazon and eBay. 最高のは, you’ll manage all products and orders from one straightforward dashboard.
So why wait? Start selling everywhere today with Ecwid!
