How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.
As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.
A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.
また: 顧客を維持する: How to Fix Your Store’s Navigation
ステップ 1. Add Text to Your Instagram Pictures
When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. 不幸にも, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, 運送, 販売, or new products.
If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.
@cakesafe adds text to a picture to announce a special offer
Use text on a photo to mark posts with FAQ, blog categories, sales announcements, 特別オファー, and new collections.
Texts make posts stand out in the @asos feed
If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.
@sephora puts text on a video preview
Titles quickly tell your audience what the video is about and if that content would be useful to them.
Followers of @dean.schneider won’t miss a video with a giveaway
もっと詳しく知る: Instagramで販売する方法: 初心者向け完全ガイド
ステップ 2. Use Hashtags
Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. 例えば, #yourstorename_reviews, #yourstorename_products, 等々.
When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.
続きを読む: How Instagram Hashtags Can Make or Break Your Sale
ステップ 3. Save Everything in Highlights
You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.
@packagefreeshop uses highlights to tell customers about the store’s policies
By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.
A highlight with a list of branded hashtags by categories
Then create several highlights with your most important information, like brand story, 運送, 価格, customer reviews, contacts, and special offers.
@cm_cardiff use their branded hashtags as titles for highlights
Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.
Try to use the same color or print on your covers to give your account a polished look.
@freshbeauty uses similar looking icons for highlights’ covers
To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.
A cover is an Instagram story that you save as a highlight
また: ビジネスプロフィールに最適な Instagram 自己紹介を書く方法
ステップ 4. Enable Shoppable Posts
Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.
私たちをチェックしてください guide to enabling Shoppable posts to find out just how easy it is.
Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable
また: How Ecwid Merchants Can Now Reach 1 Billion Shoppers
ステップ 5. Add a Linktree to Your Instagram Bio
You can only add one link to your Instagram bio, しかし services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!
@livelarq shares links to a blog post, “About us,” and their “Sign up” page
Bonus! Linkup for the link in bio
ランディング ページを完全に最適化するもう 1 つの方法は、「自己紹介内のリンク」ツールを使用することです。. Linkup などの「Link in bio」ツール ブランドがプロフィール内のリンク用にカスタマイズ可能なランディング ページを作成できるようにする. これにより、ソーシャル メディアの視聴者向けに特定のコンテンツを厳選することで、「自己紹介内のリンク」の可能性を最大化できます。. 既存の Web ページへのリンクも効果的ですが、, カスタムの作成, ユニークなバイオリンクランディングページは、より多くの機会とより大きな可能性を生み出します.
無料だが強力なリンクインバイオツールをお探しの場合, チェックアウト リンクアップ. 数回クリックするだけで, ソーシャル プロフィールを紹介するモバイル フレンドリーなページを簡単に作成できます, 仕事, コンテンツ, そして製品さえも. この機能はブランドにとって特に役立ちます, アーティスト, コンテンツクリエーター, そしてインフルエンサー, あなたのフォロワーがあなたのリンクアップページから直接購入したり商品を入手したりできるようになるためです。.
Linkup は Ecwid を利用するという明確な利点を提供します, 堅牢な e コマース プラットフォーム. この統合により、ブランドの成長に合わせて拡大する無限の可能性が解き放たれます。. 例えば, さらに販売チャネルを追加し、新しい収益化方法を模索できます.
Linkup は、ページのパフォーマンスに関する詳細な洞察と、ページをブランドに合わせて完璧に調整するための簡単なカスタマイズも提供します。.
Closing
Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.
How do you organize posts on your Instagram?
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