フェイスブックは終わった 2.91 月間アクティブ ユーザー数 10 億人 年齢も違うし、趣味も違うし. Ecwid Eコマースで, このネットワークを利用して、顧客がすでに多くの時間を費やしているチャネルでのリーチを拡大できます。.
Facebook と緊密に連携して Facebook で販売を実現してきました。, 4 つの主要な Facebook 製品で構成されるソーシャル コマース ソリューション: フェイスブックショップ, Facebook製品カタログ, フェイスブックピクセル, と Facebook メッセンジャー.
Ecwid の Facebook で販売ソリューションを利用する, 販売と宣伝はほとんど手間がかかりません. 自動的にアップロードできる (そして同期する) Ecwid 製品カタログを Facebook ビジネス ページのモバイル フレンドリーな「ショップ」セクションに追加, 動的な広告で売上を促進し、店頭の Facebook メッセンジャーで顧客をサポートします.
記事上で, Sell on Facebook のすべての機能と、それがビジネスにどのようなメリットをもたらすかを説明します。.
ページに「ショップ」セクションを設けて Facebook で販売する
もちろん, Facebook で「いいね」やシェアをもらうのは気持ちいいです…お金を稼ぐのはどうでしょうか?
Facebook にショッピング カートを追加する方法を見つけようとしている場合, ここであなたは幸運です. Ecwid の Facebook ショップを利用する, Facebook ビジネス ページにショップ セクションを追加しながら、サイト上の複数のプラットフォームで同時に商品を販売できます。, 市場, さらには他のソーシャルメディアでも.
「ショップ」セクションでは、デスクトップ ユーザーとモバイル ユーザーの両方が、使い慣れた Facebook インターフェイスで簡単に製品を見つけて購入できるようにします。.
デスクトップ ショップセクション タイムラインの左側にある
ショップセクションのモバイルビュー
65.7% の SMB オーナーがソーシャル メディアで製品を宣伝しています, 中小企業の間で最も人気のあるマーケティング チャネルとなっている (ブログ読者アンケートによると). Facebookショップあり, ビジネス ページは店舗の情報を広めるだけでなく、実際に売上を生み出します.
ページに Facebook ストアを設定する方法
Facebook で販売ツールキットを使用するには, Ecwid の Venture に参加する必要があります, 仕事, または無制限プラン. Facebook ショップは すべての国で利用できるわけではありません, けれど.
以下の簡単な手順に従って、 Ecwid ストアを Facebook に接続する.
あなたの商品は数分以内に Facebook ページで購入できるようになります, 製品カタログのサイズに応じて.
そこから, your product catalog will sync with Facebook automatically twice a day to ensure your Facebook Shop is always up to date.
Create Shoppable Posts on Facebook
Apart from adding a Shop section to your business page on Facebook, you can also create shoppable posts. With these, you can tag products inside of a post. When a customer clicks on the tag, they can see the product name and price. They can also go to the product page on Facebook to learn more about the item, and even buy it! こちらです, customers can buy your products when browsing their news feed or going through your business page.
An example of a shoppable post on Facebook
Shoppable posts work best to show off new products, promote sales, and incite customers to buy products without leaving their favorite social media platform.
To create a shoppable post, ビジネスページに定期的に投稿することから始めます. それで, 「商品にタグを付ける」ボタンをクリックし、ショップカタログからタグ付けしたい商品を選択します.
製品カタログを使用して広告をオートパイロットに掲載する
Facebook 製品カタログには、Facebook で宣伝したいすべての製品の情報が含まれています, 可用性を含む, 説明, 画像, タイトル, 価格, ブランド, もっと.
製品カタログは複数の Facebook 広告タイプとフォーマットで動作します, ダイナミック広告や、Instagram や Audience Network でも使用されているコレクション広告フォーマットを含む.
What are Dynamic Ads?
Dynamic ads allow you to use your product catalog to create engaging ads and automatically advertise multiple products or your entire product catalog on Facebook, across all devices. They can be used for retargeting (following store visitors who viewed your products), or to get your products in front of new people.
Dynamic ads are:
- Effortless: they can be used to promote all of your products without you having to create individual ads for each item.
- On target: すでにあなたの商品に興味を持っている人に宣伝し、購入の可能性を高めます.
- 自動: キャンペーンの設定が完了したら, それらは自動的にシームレスに実行され、適切なタイミングで潜在顧客にリーチします。.
- どのデバイスでも利用可能: あなたの広告は、ユーザーが使用しているあらゆるデバイスに表示されます.
始め方を学ぶ 製品カタログを使用した Facebook での広告.
動的広告は次のプレースメントに表示できます。:
- Facebookで: フィード, 右列, 市場
- インスタグラムで: フィードとストーリー
- 視聴者ネットワーク上: types of placement – native, banner and interstitial
- On Messenger
An example of a Dynamic Ad featuring several products
Use Facebook Pixel for Conversion and Optimization
The Facebook pixel is a piece of code that tracks your store visitors and their behavior — providing you with a lot of useful data:
- It measures conversions so that you know exactly how your ads are performing.
- It records visitors that left your store without making a purchase so you can follow up with ads later (remember retargeting!).
- It helps you advertise to people similar to your existing customers.
The pixel makes advertising on Facebook more effective. Not only do you know exactly who you’re advertising to, but you also have a better understanding of how your ads are performing. All in all, your ads hit the target, leading to a better return on your advertising dollars.
How to add the Facebook pixel to your Ecwid store
The installation is a breeze for every Ecwid store owner, regardless of technical skills. You just need to generate your Pixel ID and add it to your Control Panel.
See the full guide: Introducing the Facebook Pixel for Ecwid Stores: How to Run More Effective Facebook Ads Easily
How to use the pixel for selling on Facebook
Here are some of the strategies for using the Facebook pixel in your store:
- Recover abandoned carts with a retargeting campaign. You can target shoppers who’ve visited your store and added products to their carts but didn’t finish the checkout process. The pixel records the exact products a shopper left in their cart and reminds them about those products using shopper-specific Facebook ads.
- Get repeat customers with Custom Audiences. You can create a Custom Audience based on the people that bought from you already and reach them with your ads. 例えば, you can target them with a new collection similar to products they’ve bought before.
- Use Lookalike Audiences to advertise to people who are similar to the shoppers who’ve shown interest in or purchased your products. If you want to get new customers but don’t want to miss your target audience, “lookalikes” will help you to narrow your market and use your ad dollars even more effectively.
- Get more Facebook followers with a video ad. Using Custom Audiences, you can target people who visited your store with a video ad that features your product in action. Why use video? People look at videos five times longer than static Facebook content.
Do you want to try out any of these Facebook pixel strategies? 私たちをチェックしてください detailed instructions for implementing them あなたの店で.
Use Facebook Messenger Live Chat as a Customer Care Channel
Most people prefer to message than call customer service. これを考慮して, you can’t solely rely on phone or email anymore as a single way to provide customer service. The easier you make it for customers to reach out to you, the more likely you are to capture new customers and retain existing ones. That’s why live chats became the new favorite customer care channel for many businesses: they are convenient both for sellers and their audience.
The fastest and most effortless way to add a live chat to your store is to connect your store to Facebook Messenger. It’s one of the most popular messaging apps that people already use to communicate with friends and brands. Ecwid integration with Facebook Messenger allows you to add a real-time chat to your store so that customers can reach out to you from any page of your website.
How to connect your store to Facebook Messenger
Ecwid Eコマースで, adding a live chat via Facebook Messenger just takes a handful of clicks:
- Go to your Control Panel and open All Sales Channels → Sell with Facebook Messenger.
- Click the “Connect Facebook page” button.
- Choose a page that you use to communicate with customers and click “Save.”
- Specify your store’s domain and click “Save”. This step ensures your store’s domain is whitelisted on your Facebook page. For security reasons, the Messenger plugin only works with domains that you’ve whitelisted. To change the store’s domain or add other domains go to your Facebook page → Settings → Messenger Platform → Whitelisted Domains.
How to sell on Facebook with Messenger live chat
Facebook Messenger live chat helps to really connect with your customers and build relationships with them. Personalized and efficient customer care is essential when competing with huge marketplaces that attract people with services not available for small business owners (like next-day or free shipping).
Here’s how you can use Facebook Messenger in your store for the best results:
- Answer customers’ questions as soon as possible. Your Facebook Business Page shows how fast you respond to messages. When people see that you reply very fast, they feel more confident about your brand.
- Remind customers about current deals while you exchange messages. 例えば, if a customer asks if you deliver to Europe, your reply might be something like, “Yes, we also offer free shipping on global orders till the end of the week.”
- Set up auto-response for situations when you’re away and can’t answer immediately. Don’t forget to specify when you’ll be in touch again. You can also set up automatic greetings and auto-responses to the first message someone sends to you.
- Install the Facebook Pages Manager app to manage Facebook messages, comments on your posts, and Instagram comments in one inbox. You’ll stay in touch with your customers no matter where they leave their questions: in Messenger, on Instagram DMs, or in comments on your pages.
You can add a Facebook Messenger live chat to your website to provide real-time customer care
For more detailed instructions on implementing the strategies above, check out our blog post on using FB live chat for your business. There are even more ways to perfect your customer service with Facebook Messenger, and the best thing about them is that they don’t require much time or effort.
What You Need to Know to Sell on Facebook
Besides powerful tools for selling on Facebook, you need to understand the platform’s nature and how you can use it to promote your business. Read on to get a better understanding of Facebook selling and advertising.
Frequently asked questions about selling on Facebook
If you’re just starting out with selling products on Facebook, you might be looking for the answers to these questions:
How do you sell on Facebook? Can you sell directly on Facebook?
You can sell directly on Facebook by uploading your product catalog to the Shop section on your Facebook business page. The steps for setting up a Facebook store on your page are described at the beginning of this blog post.
Do I need a business license to sell on Facebook?
It depends on whether your country’s or state’s laws require you to have a license for online selling. Facebook Commerce Policies state that “buyers and sellers are responsible for complying with all applicable laws and regulations.”
How much does it cost to sell on Facebook? Are Facebook Shops free?
When you sell on Facebook with Ecwid, you pay for the pricing plan you’re on. また, それ Meta charges payment fees for sales on Facebook and Instagram Shops Checkout.
Can I sell on Facebook without a website?
If you don’t have a website and don’t use an e-commerce platform, you can upload products to Facebook yourself manually. でも, manually managing orders might be time-consuming. また, using an e-commerce platform such as Ecwid allows you to extend your reach beyond Facebook and sell on other social media platforms, 市場, またはウェブサイト.
What is Facebook Marketplace? How does Facebook Marketplace work?
Facebook Marketplace is not the same thing as Facebook Shop. It is a place where people can arrange to buy, sell and trade items with other people in their area. 簡単に言えば, on Facebook Marketplace, you’ll find items that people near you have listed for sale.
How much does it cost to sell on Facebook Marketplace?
There’s no fee to join Facebook Marketplace, and it costs nothing to sell there for individuals.
Is Facebook Marketplace a good place to sell?
Facebook Marketplace serves as listings of local personal ads, and it is aimed at users, rather than businesses. You can think of it as Craiglist for Facebook users. そう, if you run an online store, it’s better to set up a Shop section on your Facebook Business page and use Marketplace as an additional sales channel.
What you can’t sell on Facebook pages
Before you start selling on Facebook (and Instagram), you need to make sure that your products comply with the platform’s Community Standards そしてその Commerce Policies. It’s clear that stolen goods and weapons won’t be allowed on Facebook pages, but some of the prohibited products are less obvious.
Here are some of the products that are prohibited from selling on Facebook:
- events or admission tickets
- ギフトカード
- drugs, drug paraphernalia, or prescription products
- alcohol and tobacco products or tobacco paraphernalia (yet you can sell apparel featuring a tobacco brand logo)
- ingestible supplements (including vitamins, protein bars, and protein powder)
- healthcare products (but lifestyle and fitness accessories like watches are allowed)
- downloadable digital content, digital subscriptions, and digital accounts
- services and job opportunities (jobs may only be promoted on Jobs on Facebook, Pages, and Groups as allowed by the Community Standards and the Jobs Policies)
Check out the Commerce Policies page for the full and more detailed list of the content prohibited for selling on Facebook pages.
Tips for Selling on Facebook
The competition on the platform is just as big as its audience. To stand out and promote your store among numerous businesses, follow these practices when selling products on Facebook pages.
Add a CTA to Your Page
A CTA or “call-to-action” button is displayed under a cover picture. It can direct people to shop, book a reservation, learn more about your business, 等々.
Here’s a list of Facebook CTA buttons you can choose from:
- Book Now
- Contact Us
- Send Message
- Call Now
- サインアップ
- Send Email
- Watch Video
- もっと詳しく知る
- Shop Now
- See Offers
- Use App
- Play Game
Think about which CTA button best reflects your business and goals. 例えば, if you’re building an email list, use “Sign Up”. If you want potential customers to contact you try “Call Now” or “Send Message”.
The “Shop Now” button will take you to the store
Educate, Entertain, and Help
One of the best advice on how to sell things on FB may sound contradictory: don’t try too hard. The truth is, being salesy in every post you share will get you only so far. People quickly get tired and unsubscribe when there’s an abundance of promotional content without any value.
Stick to the “80/20” rule: share 80% of educational and 20% of promotional content. こちらです, people will engage with your posts rather than scroll them without a thought.
Entertaining and educational posts will be more beneficial in the long run. They not only positively build your relationships with your audience but also help to build a community. 例えば, if you sell paints, you can share tips on using enamels or DIY-videos, start a discussion on the choice of indoor paints, and remind people about safety precautions.
A fun and relatable post can generate hundreds of comments from your audience
Use Your Facebook Cover to Promote Deals
A cover image is usually the first thing that catches people’s attention when they visit your page. Don’t waste a chance to use a Facebook cover for driving sales. 例えば, when running a holiday sale, highlight your bestsellers on the cover. また, if you run a contest, you can use a picture of the prize as a cover to get more contestants.
You can also use your Facebook cover to promote new products
Make the Most of Dynamic Ads Formats
Different dynamic ad formats help to achieve the goal you’ve set for your advertising campaign. The format you choose depends on whether you’d like to feature one product or multiple products at once. 例えば, if you target people who have already viewed several items in your store, you may want to show them ads with multiple products.
When creating a Dynamic Ad, you can choose its format: single image or carousel. The latter allows you to make an ad with two or more scrollable images (see the example from LaModa above).
You can also create a collection ad using dynamic ad targeting. A collection includes a Canvas that opens instantly when someone interacts with your ad on a mobile device. It may feature images, ビデオ, 製品, and call-to-action buttons.
What a collection ad created with dynamic ads targeting looks like (画像: フェイスブック)
You can create a collection using one of the templates:
- Grid Layout: lets you show up to 50 products from your catalog.
- Lifestyle Layout: lets you can tag products in the lifestyle images from your catalog.
Best Practices for Dynamic Ads
Dynamic ads show relevant product recommendations to people so that they take action from your ad. Based on the goal you optimized your ad for, Facebook will choose products from your catalog that will generate the best outcome for you. 例えば, if you decide to optimize for purchase, Facebook will show products expected to drive purchases like bestsellers or popular items.
That makes dynamic ads a powerful tool for promoting your store, but you can make your ads stand out even more.
To make the most of dynamic ads, you can apply different practices while creating your ad:
- Add a slideshow to your ad. When using a carousel format, choose this option to add multiple pictures or videos of the product. The ad will be “animated” – it’ll display the item from different angles, without users having to click on the ad.
- Add a fixed card to be displayed at the beginning and/or ending of your dynamic carousel ad. こちらです, you can introduce a message, concept, or theme about your store.
This fixed card at the end of a carousel ad leads to the website
- Add an offer to your ad when using the carousel format. When you add it, an offer appears as a card with a discount in your carousel ad.
- Use Creative tools to show frames and pricing and shipping details over products that appear in a dynamic ad.
画像: フェイスブック
- Make your dynamic ads multilingual. “Create in Different Languages” option allows you to adjust your ad copy for audiences in different countries.
How to Sell Things on Facebook: More Resources
Don’t miss the opportunity to reach billions of consumers and sell more with the great, new Ecwid-Facebook integrations. Add a shopping cart to your Facebook page, run high-performance ads, と build lasting customer relationships.
Check out the following collection to find more blog articles that will help you to make the most of the Ecwid tools and explain how to sell products on Facebook: Facebookで販売する.
幸せな販売!
- Facebookで販売する: Blow Up Your Sales With Social Selling
- How to Add Products to Facebook Catalog
- How Does Facebook Work for Small Businesses?
- How Does Facebook Decide Which Posts to Show?
- How to Receive Payments on a Facebook Business Page
- How to Grow a Facebook Business Page for Free
- What to Post on Facebook: 20 Post Ideas for Your Business Page
- How To Fashion a Facebook Cover Photo to Drive Sales
- A Step-By-Step Guide to Using Facebook Business Manager
- Instagram and Facebook Tips Told by Small Business Owners
- 7 Strategies to Boost Sales With Facebook Marketing
- How to Sell Products Using Facebook Live Shopping
- Make your Products More Discoverable on Facebook & インスタグラム
- What Is Facebook Pay, and Should Your Company Use It?
- Facebook マーケットプレイスで販売するための初心者ガイド
- Facebookメッセンジャーで販売する
- Facebook ショップで商品を販売する
