オンライン ストアを運営することは、収益を増やし、より多くの顧客にリーチするための優れた方法です。? Expanding to online marketplaces can give you access to even more potential customers and increase sales!
In this podcast, we’ll explore the advice of Ben Jones from Codisto on how to maximize success when expanding to services like Amazon, イーベイ, とウォルマート. If you’re looking to grow your revenue, this podcast will help you make the most out of the opportunities offered by online marketplaces.
Why You Should Go Omnichannel
If you’ve been operating an online store, but have been primarily selling on your website and social media while running Facebook and Google ads to market, you know these channels eventually begin to tap out. You’re seeing a plateau in website traffic and orders. そう, what’s the next step? You need to find new customers and drive more traffic.
Expanding to marketplaces becomes the next logical step in your growth journey.
If you really want to increase sales, 必要がある go omnichannel. That means being present for your customers no matter where they prefer to shop. Some people only shop on Amazon, while other customers like to shop directly with the brand because they prefer that experience. Some people will shop on eBay because they want to find a good deal.
Regardless of what strategies you might be activating, you need to sell your products wherever your customers are choosing to shop.
Increasing Your Brand Visibility with Marketplaces
製品の発見の増加は、マーケットプレイスと連携する正当な理由です. 新規顧客にリーチするために Google や Facebook に広告を出すには多額の費用がかかります. マーケットプレイスには異なるモデルがあります. 有料プロモーションでリスティングを強化したい場合は、広告オプションがあります. But also, your brand will be organically discovered by people that prefer to shop on marketplaces only—shoppers that you normally wouldn’t reach.
どのマーケットプレイスを選ぶべきか?
アマゾン, イーベイ, および Walmart は、最も人気のあるオンライン マーケットプレイスの一部です。. Keep in mind their specific guidelines when choosing a marketplace to sell your products.
Amazon is definitely the most popular online marketplace in the US: 61% of US consumers begin their product search on Amazon. That’s more searches than on a search engine like Google!
eBay is mostly associated with selling secondhand goods, ビンテージ, and collectible items.
As for Walmart, it has a similar value proposition to Amazon. でも, it’s a younger online marketplace, so it’s far less competitive than Amazon.
これらの市場は異なりますが、, ベン・ジョーンズは、あらゆるビジネスのあらゆる市場に価値を見出し、あらゆる場所で販売することを奨励しています.
例えば, eBayをクリアランスチャネルとして使用して、デッドストックをセール価格で販売できます. 同時に, Amazon でベストセラーを販売し、競争の少ない Walmart マーケットプレイスで水を試すことができます。.
Codisto を使用してマーケットプレイスで販売する
このエピソードでは, ベン・ジョーンズが概要を説明 コディスト, a service that allows you to go omnichannel and sync your Ecwid store to marketplaces to sell on several platforms at once.
Your product details, 価格設定, and inventory are synced in real-time between your Ecwid store and connected marketplaces. こちらです, you don’t have to worry about overselling or changing product details on all platforms manually. You can also set up different prices on different marketplaces, which is useful to cover fees specific to certain platforms.
私たちをチェックしてください ヘルプセンター to find out how to connect your Ecwid store to marketplaces.
エピソード全体を聞いて、マーケットプレイスを開始する方法と、新しいプラットフォームで製品をリリースした直後に結果を確認する方法について詳しく学びましょう.
