Enter a new world of shoppers on Instagram
Turn your posts into profits and followers into customers. Sell where your customers hang out most, and expand your business on Instagram.
Be where your customers hang out most. Create ads, tag products, set up your very own Instagram store — and manage it all from one place: Ecwid’s easiest control panel.
Be where your customers hang out most and increase your digital footprint. Easily add, promote, and sell your products on Instagram.
Scale with multi-channel selling
How Instagram can help you scale
Set up your Instagram store, upload your Ecwid catalog, and start selling.
Reach a new audience
81% of users use Instagram for researching new products and services
Connect with your customers
150 million users per month communicate directly with a business
Increase conversions
87% of users take action after seeing a product on Instagram
Attract new and repeat customers with Instagram ads
Upload your product catalog to Instagram and tag them in your eye-catching ads so customers can easily locate them.
Upload your product catalog to Instagram and tag them in your eye-catching ads so customers can easily locate them.
Upload your product catalog to Instagram, create ads from them, and tag them so customers can easily locate them.
Ad formats to grab attention in various ways
Instagram supports multiple ad formats — video, carousel, story, or image ads. Select the ones that best portray your message.
Remarketing ads to re-engage customers
Retarget visitors who’ve shown interest in your ads with personalized content or incentives to close the deal.
Analytics for data-driven decisions
Access accurate data about your ad performance with Meta Pixel and Conversion API, such as conversions, reach, behavior, and more — and use it to adjust your strategy.
Ad formats to grab attention in various ways
Instagram supports multiple ad formats — video, carousel, story, or image ads. Select the ones that best portray your message.
Remarketing ads to re-engage customers
Retarget visitors who’ve shown interest in your ads with personalized content or incentives to close the deal.
Analytics for data-driven decisions
Access data about your ad performance with Meta Pixel such as conversions, reach, behavior and more — and use it to adjust your strategy.
Grow your business hands-free with automated ads
Let AI optimize ads for you, and place them infront of your audience. Less work, more results.
Drive traffic to your store with shoppable posts
130 million Instagram users tap on shopping posts every month. Tag your products directly on your posts, stories, and reels so customers can order in just 3 easy steps.
1. Tap for info
2. Get the details
3. Order
Sell without limits from your social media bio
Make your content and products easily accessible to your followers with Linkup, Ecwid's link-in-bio ecommerce tool.
Add important links to a fast, mobile-optimized page accessible in your bio Sell anything you want without long approval processes Linkup provides detailed analytics on your company's sales, revenue, and social media channels to monitor your progress
Hear from Ecwid sellers on Instagram
Expand your social selling on other platforms
Take your social selling even further on platforms like Facebook, TikTok, Snapchat, and marketplaces such as eBay and Amazon. Meet your customers anywhere they are.
Be in-sync. Manage all your sales in one place
Simplify your sales management. Export your product catalog to Instagram in one click and sync all sales with your Ecwid admin. Avoid overselling and keep one central location for everything.
Promote your products across other platforms
Take your marketing even further on platforms like Facebook, TikTok, Snapchat, and marketplaces such as eBay and Amazon. Meet your customers anywhere they are.
The kind of support you’ve always wanted
Our team is here to help you set up or answer any of your questions, at any time.
24/7 support via email, chat, and phone Compassionate support team agents A comprehensive Help Center packed with resources
Hear from our Instagram sellers
Charlotte Brown, Fashion Jewelry by Coco
The “Sell on Instagram” feature allows my products to be seen by numerous people, and hopefully drives traffic to my Ecwid store. Overall, Sell on Instagram is beneficial for my purposes
Su Blackwell, Su Blackwell Studio
I find Ecwid very user friendly. Ecwid is simple and straightforward to connect to my Instagram account. Everything now works perfectly in sync with one another, and my online shop sales have increased.
Dani Mcrystal, DJM Jewellery
Great feature! So easy to use especially for small businesses selling on Instagram, it makes it SO much easier for customers to go straight from a photo of a product to the actual product without going through your website.
Looking for tips to sell on Instagram? We have you covered
Not sure how to start selling on Instagram? Check out our articles and learn tips for setting up your store, creating great content, and advertising on Instagram:
Looking for tips to attract your audience on Instagram? We have you covered
Not sure how to start using Instagram to grow your business? Check out our articles and learn tips for getting started on Instagram and impress your audience:
Questions about selling on Instagram with Ecwid
How do I set up my Instagram store?
An approval from Instagram is required to sell on the platform. Once approved, you can create an Instagram store and upload your Ecwid product catalog. When your products are added, you can tag them in your posts — and create ads.
Is my Ecwid store synced with Instagram?
Once you connect your Ecwid store to Instagram, your products will automatically sync with Instagram Shop. This keeps your product catalog up to date without any extra work.
How do my customers checkout on Instagram?
When a customer adds products to their cart on Instagram and proceeds to checkout, your store's checkout page will open within the Instagram app, pre-filled with their selected items. Purchases are completed using your existing payment methods, shipping options, tax settings, and branding.
How do I create shoppable posts?
After adding your caption and editing your new post, story, or reel, you'll find an option to “tag products.” Click it, select the product(s) within the post that you wish to tag, enter the product details, click “done,” and proceed to share your post.
How do I create Instagram ads?
You can create Instagram ads by boosting your posts, reels and stories from your account. Or, you can create ad campaigns in the Meta Ads manager or through Kliken. Learn more.
What requirements do I need to sell on Instagram?
To sell on Instagram, your products must meet the product requirements for selling on Meta (since Instagram is the part of the Meta ecosystem). Your catalog needs to be eligible according to Facebook's Commerce Policy and comply with the merchant agreement.
View our Help Center for all requirements.
How do I tag my products on my Instagram post?
- From your Instagram app, select a photo for the post, add filters, and a caption.
- Tap the products in the photo that you want to tag
- Select the products to tag
- Share your post
Instagram will review your product tags to ensure they comply with Instagram’s commerce policies.
How do customers check out on Instagram?
When a customer wants to buy something from Instagram, they select a product and then tap ”View on Website.” After that, they are taken to the online store on your website to complete their purchase.
Since the purchase happens in your Ecwid store, all checkout-related settings you set up in your Ecwid admin are available for shoppers.
Check out our Help Center for more details
How do I upload my product catalog to Instagram?
You first need to sync your Ecwid products to a catalog on Facebook by Meta since Meta uses Facebook catalog across all its platforms.
Once your products appear in the Facebook catalog, it’s possible to promote them either from your Instagram account or Meta Ads Manager.
How do I create a link-in-bio to add to my Instagram?
To create a link-in-bio tool, you have to create it on Ecwid, and then link it to your Instagram bio. It can be found under link in bio in your Ecwid admin.
You can personalize the look of your link-in-bio tool, add as many products and content links as you’d like, and analyze how each link is performing.
Learn more about selling on Linkup, Ecwid's Link-in-bio tool
How do I create an ad on Instagram?
You can create a full-fledged ad campaign on Instagram from your Ads Manager. It provides you with a variety of tools to set up your ad. You can create an ad from scratch with specific products from your Facebook catalog.
View our Help Center to learn more.
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