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Wine Sales Channels 2017—2025
Wine is sold more through offline channels than online. In 2023, the offline channel accounts for 95.2% of all sales. But by 2025, the online wine market will grow to 0.5%. This suggests that the online wine market has room to grow and develop.
Sources: statista.com February 2023

How much wine is sold offline in 2023?
95.2% of wine is sold offline in 2023. By 2025, offline wine sales will decline by approximately 1%. Source: statista.com
How much wine is sold online in 2023?
4.8% of wine is sold online in 2023. By 2025, online wine sales will grow by about 0.5%. Source: statista.com
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