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Wine Sales Channels 2017—2025

Wine is sold more through offline channels than online. In 2023, the offline channel accounts for 95.2% of all sales. But by 2025, the online wine market will grow to 0.5%. This suggests that the online wine market has room to grow and develop.

Sources: statista.com February 2023

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How much wine is sold offline in 2023?

95.2% of wine is sold offline in 2023. By 2025, offline wine sales will decline by approximately 1%. Source: statista.com

How much wine is sold online in 2023?

4.8% of wine is sold online in 2023. By 2025, online wine sales will grow by about 0.5%. Source: statista.com

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