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TikTok Shopping Behavior Worldwide as of January 2022

In January 2022, a survey of TikTok buyers was conducted on their TikTok buying habits. 71.2% of respondents said they made a purchase when they stumbled upon something in their feed, stories, etc. And 58.2% percent use the platform for shopping inspiration.

Sources: statista.com August 2022

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How many people use TikTok monthly in 2022?

TikTok had 1 billion monthly active users (MAU) worldwide as of 2021. But data published in the company’s self-service advertising tools in 2022 shows that marketers can reach 1,023 billion users aged 18 and over. Source: datareportal.com

Which country has the most TikTok users in 2022?

The largest number of active TikTok users are in the United States: 136.42 million. Source: datareportal.com

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