The Most Popular Email Clients Among Users

Gmail is the most widely used email client among users, with a substantial majority of 62.2%. Outlook follows in popularity with 28.9%, while Apple Mail holds the third position with 17.9%. Thunderbird and Yahoo are less commonly used, with 3.9% and 3.04% of users, respectively.

Sources: MySignature July 2023

According to Mysignature research, the majority of users, a significant 77.8%, check their email more than five times per day. Conversely, only a small percentage, specifically 4.1% of users, check their email once per day.

Sources: MySignature July 2023

The top three marketing uses of email signatures include generating leads (18.8%), promoting social media (15.86%), and building a newsletter email list (10.2%). Email signatures are also employed for upselling new products and features to existing customers (9%), demonstrating their potential as a tool for marketing and sales initiatives.

Sources: MySignature July 2023