← back to all Insights
The Most Popular Email Clients Among Users
Gmail is the most widely used email client among users, with a substantial majority of 62.2%. Outlook follows in popularity with 28.9%, while Apple Mail holds the third position with 17.9%. Thunderbird and Yahoo are less commonly used, with 3.9% and 3.04% of users, respectively.
Sources: MySignature July 2023
The Most Added Social Networks in Email Signatures
Instagram is the most commonly added social media link, present in 69.3% of email signatures. Facebook closely follows with 62.1%. Other popular social media links include LinkedIn (42.2%), YouTube (23.8%), Twitter (17.5%), TikTok (11.4%), Pinterest (4.5%), and Reddit (1.85%).
Sources: MySignature July 2023
Frequency of Users Interaction with Email
According to Mysignature research, the majority of users, a significant 77.8%, check their email more than five times per day. Conversely, only a small percentage, specifically 4.1% of users, check their email once per day.
Sources: MySignature July 2023
Popular Industries for Email Signatures
Marketing and sales professionals use electronic signatures the most. They account for 14.5%. The top four industries also include the real estate and construction industry (9.7%), and agency and consulting roles (9.7%) and the ecommerce sector (8.1%).
Sources: MySignature July 2023
← back to all Insights
Primary Goals Uses of Email Signatures
The top three marketing uses of email signatures include generating leads (18.8%), promoting social media (15.86%), and building a newsletter email list (10.2%). Email signatures are also employed for upselling new products and features to existing customers (9%), demonstrating their potential as a tool for marketing and sales initiatives.
Sources: MySignature July 2023
Learn more about email marketing
- Email Marketing KPIs: How to Measure Your Email Marketing Effectiveness
- Is Email Dead? Debunking Email Marketing Myths
- The Best Email Marketing Software for Ecommerce
- Email Marketing Benchmarks to Start Following Right Now
- What Is Email Marketing Funnel and How to Use it
- What Is Email Marketing and the Benefits for My Business?
