Get your own unique domain through Ecwid and give your customers an easy way to find you. Learn more →

← back to all Insights

Return of Goods: Important Criteria for Customers

Free return shipping is the most important criterion for 45% of US online shoppers when returning a purchased item. 24% of online stores customers believe that processing a return should be easy, and 18% want to receive a refund as soon as possible.

Sources: try.goshippo.com February 2023

Promo image

What return criteria are important for a customer when buying from an online store?

The three most important criteria for returning goods that affect the purchase of goods in an online store: free return shipping, the ease of processing a return, how quickly I get my refund. 87% of customers out of 1,000 surveyed consider these criteria to be the most important in the return procedure. Source: try.goshippo.com

Is return information important to a customer before purchasing a product from an online store?

84% of consumers read a return policy before making a purchase online, and 91% of consumers say that the overall ease of their returns experience impacts their willingness to shop with a retailer again. Source: try.goshippo.com

Related Insights

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.