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Online vs In-store: Where Do Customers Prefer to Buy?

According to a 2022 survey, 28% of US shoppers choose to do all or almost all of their purchases online. And 31% make more than half of their purchases online. Compared to 2021, the number of people who choose to make half and more of their purchases online has grown by 18%.

Sources: try.goshippo.com February 2023

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How do customers prefer to shop online or In-store?

60% of 1,000 US shoppers surveyed said they prefer to purchase online when given the choice. Source: try.goshippo.com

How often do customers shop online?

60% of US consumers surveyed in 1,000 said they do at least half their shopping online — compared with 41% the previous year. Source: try.goshippo.com

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