Discover new and upcoming Ecwid tools to boost your success for the busy shopping season Learn more

← back to all Insights

Number of Monthly Active Instagram Users 2013–2023

Since June 2013, the number of active Instagram users has grown 15 times. The popularity of the service continues to grow: since 2018, its audience has doubled and reached 2 billion users.  

Sources: statista.com March 2023

Promo image

How many people use Instagram in 2023?

Instagram has over 2 billion monthly active users (MAU) worldwide as of 2023. Source: CNBC

How many people used Instagram in 2022?

In 2022 Instagram had over 2 billion monthly active users (MAU). Source: CNBC

Which country has the most Instagram users in 2022?

India has at least 229.6 million active Instagram users. Source: datareportal.com

Related Insights

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.