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Holiday Shopping from Smartphones in 2021

$88 billion, or 43% of online retail sales for the entire holiday season, came from smartphones in 2021. This figure increased by 7% compared to 2019.

Sources: business.adobe.com October 2022

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How many people are shopping on their phones during the holiday sales period?

43% of online retail purchases during the holiday sales period in 2021 were made from smartphones. Source: business.adobe.com

How many people choose to buy holiday gifts online in 2022?

42% of shoppers plan to shop primarily online during the 2022 holiday season. This is 5% more than the previous holiday season. Source: fiserv.com 

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