← back to all Insights

Holiday Shopping from Smartphones in 2021

$88 billion, or 43% of online retail sales for the entire holiday season, came from smartphones in 2021. This figure increased by 7% compared to 2019.

Sources: business.adobe.com October 2022

Promo image

How many people are shopping on their phones during the holiday sales period?

43% of online retail purchases during the holiday sales period in 2021 were made from smartphones. Source: business.adobe.com

How many people choose to buy holiday gifts online in 2022?

42% of shoppers plan to shop primarily online during the 2022 holiday season. This is 5% more than the previous holiday season. Source: fiserv.com 

Related Insights

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.