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Buyer’s Choice in 2023: Cyber Monday, Black Friday, and other sales

Cyber ​​Week is expected to generate record revenue of over $11 billion in 2023, according to a report from Adobe. The second most profitable event will be Black Friday, which will be more than $9 billion.

Sources: business.adobe.com October 2023

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Which day of the holiday sales will shoppers prefer in 2023?

The most popular sales days will be Cyber ​​Monday and Black Friday. They are expected to generate more than $20 billion in revenue during the 2023 peak season. Source: business.adobe.com

How many people will choose to shop online during the holiday sales in 2023?

71% of survey respondents said they will shop online on Black Friday and Cyber Monday in 2023. Source: business.adobe.com

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