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Buyer’s Choice in 2022: Cyber Monday, Black Friday or Small Business Saturday

According to a GiftSolutions survey, 39% of people plan to take advantage of Cyber ​​Monday deals in 2022. In second place in terms of preferences among buyers is Black Friday. 37% plan to purchase goods on this shopping day.

Sources: fiserv.com October 2022

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Which day of the holiday sales will shoppers prefer in 2022?

39% of prospective shoppers plan to take advantage of Cyber ​​Monday deals. Interest in Black Friday offers among future buyers is only 2% less. Source: fiserv.com

How many people will choose to shop online during the holiday sales in 2022?

In 2021, 37% of shoppers preferred to shop online for the holidays. By 2022, the number of such buyers has grown by 5% and now 42% of buyers are ready to shop online. Source: fiserv.com

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