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Top Strategies for Ecommerce Order Fulfillment

14 min read

Ada bagian integral dari e-niaga yang tidak langsung dipertimbangkan oleh banyak penjual: pemenuhan pesanan. Meskipun menerima dan mengirimkan pesanan mungkin tidak semenarik membuat situs web atau memasarkan produk Anda, ini penting untuk keberhasilan bisnis Anda.

Pemenuhan pesanan adalah proses menyelesaikan dan mengirimkan pesanan ke pelanggan. Ini melibatkan beberapa langkah: manajemen persediaan, mengambil dan mengemas barang, dan mengirimkannya segera.

Proses pemenuhan pesanan yang lancar dapat menghasilkan pelanggan yang puas, ulasan positif, dan pembelian berulang. Di sisi lain, proses yang rumit atau tidak efisien dapat mengakibatkan pengiriman tertunda, pelanggan yang tidak senang, dan umpan balik negatif.

Baca terus untuk mengetahui beberapa strategi penting untuk pemenuhan pesanan yang efisien di e-niaga.

Apa itu Pemenuhan Pesanan?

Jadi, apa itu pemenuhan pesanan? Pada tingkat dasar, pemenuhan pesanan, atau pemenuhan e-niaga, berarti menyampaikan pesanan ke pelanggan’ tangan.

Ada beberapa metode pemenuhan, tapi kita terutama akan membahas layanan pemenuhan diri dan pemenuhan pesanan.

Self-fulfillment or in-house fulfillment means the seller or employees pack and send the items to customers.

Order fulfillment services are third-party companies that handle shipping, storing, and order/refund processing.

Some businesses may use a combination of both methods. Misalnya, a company may handle its frequently purchased products by a third party and then use in-house processing for custom items.

Why You Need to Pay Attention to Order Fulfillment

Salah satu prinsip penting untuk bisnis e-niaga adalah selalu memantau inventaris. Pemilik toko harus rutin memantau inventarisnya dan memastikan stok selalu tersedia. Yang diperlukan hanyalah satu lonjakan lalu lintas saat liburan agar inventaris cepat habis.

Perlu ada pendekatan proaktif dalam pengelolaan persediaan daripada menunggu sampai habis baru diisi kembali. Bahkan, hal ini dapat menyebabkan hilangnya pelanggan secara signifikan jika mereka sering melihat “Stok Habis” di halaman toko.

Pay attention to the regular velocity of the product and order inventory well before it runs out.

Misalnya, if the store typically sells around five units a day and there are 200 units left, this means there are only about 40 days of inventory left. It is dangerous, as it can take up to 30 days to manufacture some products, let alone ship them to the warehouse.

Order Fulfillment Process Steps

The order fulfillment process goes through around five primary stages, from when products are made to when they reach the customer.

Inventory Sourcing

Langkah pertama bagi bisnis adalah mendapatkan inventarisnya, yang mungkin berasal dari pabrikan, pemasok, atau gudang. Persediaan perlu dihitung, diurutkan, dan diperiksa untuk memastikan kualitasnya memuaskan.

Dalam hal produk fisik, a SKU or barcode will be used to track the reception and storage of the product. Langkah ini bisa berbeda-beda tergantung jenis usahanya, karena mereka mungkin membuat produknya sendiri atau menerimanya dari cara lain.

Menyimpan atau Mengirim Inventaris

Persediaan akan siap dibeli tetapi harus disimpan di suatu tempat. Beberapa usaha kecil mungkin menyimpan inventarisnya sendiri, atau akan disimpan di gudang atau pusat pemenuhan.

Dalam kasus terakhir, inventaris harus dikirim ke pusat distribusi, dan penerimaan harus dikonfirmasi. Setelah ini, itu akan masuk ke penyimpanan.

proses pemesanan

Setelah inventaris dicatat, disimpan, dan hidup daring, pelanggan dapat membelinya. Saat pembelian dilakukan, proses pemesanan dimulai. It involves picking the inventory and jelek ini. Tim pemetik atau robot akan melakukan ini di pusat distribusi. Yang SKU or barcode will be used to identify the correct product and then be packaged.

Untuk bisnis yang lebih kecil, ini bisa sesederhana mengambilnya dari garasi mereka dan mengirimkannya sendiri.

Pengiriman

Kemudian tibalah langkah terakhir dalam pemenuhan pesanan online: mengirimkannya ke pelanggan. Ada berbagai operator yang dapat melakukan hal ini, seperti FedEx, UP, USPS, dan lebih.

Di sinilah layanan pemenuhan bisa sangat bermanfaat, as they typically have better rates with various carrier services. Small or independent businesses will have to cover all shipping costs, which can become pricey depending on their traffic.

Fulfilling Orders Yourself

Self-fulfillment is the traditional way of fulfilling orders, where businesses handle all steps themselves. While self-fulfillment can give you more control over the process, it also requires more time and resources from your end.

Namun, if you choose to fulfill orders yourself, there are some key strategies to keep in mind for efficient order fulfillment:

  • Stay organized: It’s essential to have a system in place for managing your inventory, perintah, dan pengiriman. It could be using a spreadsheet, software, or any other method that works best for you.
  • Streamline the process: Look for ways to streamline your order fulfillment process to make it faster and more efficient. It could include automating specific tasks or investing in technology like barcode scanners.

Using Order Fulfillment Services

Choosing order fulfillment services depends on the business size. Although self-fulfillment may appear cost-effective for small companies initially, it can become more expensive in the long term for larger enterprises.

Order fulfillment services offer several benefits that make up for their costs:

  • Expertise and efficiency: Order fulfillment services specialize in handling large volumes of orders and have systems in place to streamline processes.
  • Time-saving: Tugas pemenuhan outsourcing memungkinkan bisnis untuk fokus pada operasi lain, seperti pemasaran dan pengembangan produk.
  • Tarif pengiriman lebih rendah: Layanan pemenuhan sering kali telah menegosiasikan tarif pengiriman yang lebih rendah dengan operator, menghemat uang bisnis dalam jangka panjang.
  • Scalability: Seiring berkembangnya bisnis, begitu juga dengan volume pesanan. Layanan pemenuhan dapat dengan cepat ditingkatkan untuk menangani peningkatan volume pesanan, menyelamatkan bisnis dari kerumitan dan biaya perluasan operasi internal mereka.

Untuk mencontohkan layanan pemenuhan pesanan, mari kita lihat Amazon. Amazon adalah pasar itu sendiri, tetapi juga menyediakan layanan pemenuhan. Saat menjual di Amazon, penjual dapat memenuhi pesanan sendiri atau menggunakan “Pemenuhan oleh Amazon” atau FBA. Artinya penjual akan mengirimkan inventarisnya ke Amazon, yang akan disimpan di gudang mereka.

Ketika suatu barang dibeli, Amazon menangani pengiriman produk ke pelanggan dan pengembalian apa pun. Hal ini memudahkan penjual, tetapi itu juga berarti mereka akan membayar biaya kepada Amazon untuk setiap produk yang terjual.

Menggunakan Perangkat Lunak Pemenuhan Pesanan

Order fulfillment software is an excellent way for businesses to keep an overview of their order processing.

This software connects sellers to the warehouse or ecommerce fulfillment center they are working with. It will provide real-time information regarding order tracking, inventory levels, tracking key performance indicators, peramalan, dan lebih.

Such software also allows sellers to achieve automated order fulfillment, provided everything runs smoothly and inventory stays replenished.

Dropshipping for Order Fulfillment

Dropshipping adalah metode e-niaga lain yang mendapatkan daya tarik selama bertahun-tahun.

Dropshipping is kind of like ecommerce fulfillment services, kecuali tidak ada persediaan massal yang harus ditangani. Sebaliknya, ketika pelanggan membeli produk dari situs web atau toko online, penjual kemudian akan membeli produk dari pemasok.

Produk ini kemudian akan langsung dikirim ke pelanggan. Pemasok dapat berupa produsen produk atau perusahaan yang membeli produk dalam jumlah besar untuk dijual kepada pengirim barang dropship. All orders and shipping are handled by the supplier of the product, which means the ecommerce seller only pays for sold products.

Wrap-Up: Frequently Asked Questions on Order Fulfillment

Order fulfillment is an essential part of running an ecommerce business. It may not need much attention in the company’s early days, but this doesn’t mean it can be neglected.

Ecommerce sellers should establish a solid fulfillment strategy or work with a fulfillment center as their business grows to keep orders flowing.

Before we wrap up, let’s explore common questions about order fulfillment to ensure a smooth and efficient process for both customers and businesses alike:

Why Is a Standardized Order Fulfillment Process Important?

In the modern age of ample ecommerce, customers have come to expect fast shipments of their orders. Standardized order fulfillment solutions will help businesses keep up with order traffic and ensure customers stay happy with the results.

What Is the Best Method of Ecommerce Order Fulfillment?

Tidak ada metode pemenuhan terbaik, karena tergantung pada ukuran dan jenis usaha. Namun, disarankan agar bisnis mulai bekerja dengan layanan pemenuhan ketika meningkatkan lalu lintasnya. Sebaliknya, mungkin akan lebih sulit untuk memenuhi pesanan tepat waktu.

Apakah Pemenuhan Diri Lebih Murah dari Layanan Pemenuhan?

iya dan tidak. Dalam kasus bisnis kecil dengan lalu lintas rendah, jauh lebih murah untuk mengirimkan sendiri beberapa produk itu.

Namun, pemenuhan diri dapat bertambah dengan cepat ketika pesanan masuk dan keluar secara teratur. Meskipun mungkin terdengar sederhana seperti membayar biaya pengiriman, lebih banyak biaya masuk ke dalam pemenuhan diri, termasuk:

  • Perlengkapan packing seperti bubble wrap atau kacang
  • Kemasannya sendiri, seperti kotak, poli mailer, dll
  • Biaya transportasi bolak-balik ke operator
  • Kehilangan waktu
  • dan lebih.

Untuk beberapa perjalanan, biaya ini tidak terlalu buruk. Tapi, jumlahnya bertambah ketika itu menjadi tugas sehari-hari atau bahkan beberapa kali sehari.

Apa Manfaat Layanan Pemenuhan?

Ada beberapa manfaat menggunakan layanan pemenuhan, karena dapat membantu bisnis:

  • Kelola penyimpanan produk
  • Track orders and mengelola persediaan
  • Kelola komunikasi dan hubungan pelanggan
  • Dapatkan transparansi atas pesanan dan jalur pengiriman
  • Pikat pelanggan dengan pengiriman cepat dan terjangkau
  • Menangani pemrosesan dan pengembalian
  • Skalakan seiring pertumbuhan lalu lintas.

Tidak ada jawaban benar atau salah mengenai apakah suatu bisnis harus menggunakan layanan pihak ketiga untuk pesanannya. Realistis, itu tergantung pada model bisnis mereka, lalu lintas, dan kemampuan untuk mengikuti pesanan.

Mungkin mudah untuk menangani pesanan secara internal saat pertama kali memulai, dan tidak banyak lalu lintas. Namun, as the business grows and more orders start coming in, they may need to hire a third-party service to keep up with increased traffic.

Ready to Start Your Own Ecommerce Store?

If you have been thinking about starting your own ecommerce store, then Ecwid is here to help. Our platform offers a variety of features and integrations to make selling online more straightforward, including options for order fulfillment.

No matter how you decide to fulfill your orders – yourself, via fulfillment services, dropshipping, or by connecting your online store to the fulfillment software of your choice – Ecwid has you covered.

When fulfilling orders yourself, you’ll appreciate Ecwid’s tools that make order fulfillment easy – like new order notifications, buying shipping labels from your Ecwid admin, order search and filters, faktur pajak, dan lebih.

Ecwid integrates with popular shipping providers so that you can offer your customers various shipping options at checkout. You can also set up real-time shipping rates to ensure accurate pricing for your customers.

If you prefer a fulfillment service, Ecwid provides apps that allow you to send orders to third-party fulfillment services like Shipwire or Amazon FBA. It will enable you to outsource the packing and shipping of your orders while still managing everything from one central location.

Akhirnya, if you already use a specific software for order fulfillment, jangan khawatir! Dengan Ecwid’s customization services, you can integrate your order fulfillment software.

Plus, Ecwid connects to various dropshipping services so that you can offer a wide range of products without the hassle of keeping inventory. Simply connect your store to one of our dropshipping partners, and they will take care of everything from warehousing to shipping.

But why stop at just selling on your website? With Ecwid’s multi-channel selling options, you can expand your reach by selling on social media platforms, as well as marketplaces like Amazon and eBay. Terbaik dari semua, you’ll manage all products and orders from one straightforward dashboard.

So why wait? Mulai selling everywhere today with Ecwid!

Daftar isi

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Tentang Penulis

Anastasia Prokofieva adalah seorang penulis konten di Ecwid. Dia menulis tentang pemasaran online dan promosi ke rutinitas sehari-hari make pengusaha lebih mudah dan lebih bermanfaat. Dia juga memiliki titik lemah untuk kucing, cokelat, dan membuat kombucha di rumah.

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