Semua yang anda butuhkan untuk berjualan secara online

Set up an online store in minutes to sell on a website, sosial media, atau pasar.

Halo. Konten blog kami telah diterjemahkan secara otomatis demi kenyamanan Anda. Mohon maaf bila sesekali ada terjemahan yang buruk.

Understanding Instagram Advertising for Ecommerce Businesses

13 min read

With over a billion active monthly users and a highly engaged community, it’s no surprise that businesses turn to Instagram for advertising.

Dalam posting blog ini, we’ll dive into everything you need to know about advertising on Instagram and how it can benefit your online store. So grab a cup of coffee and get ready to elevate your Instagram advertising strategy with these tips!

How Do You Promote a Business on Instagram?

There are a few different ways to promote your business on Instagram. What you should choose depends on your goals and budget. Some options include:

Free vs. Paid Promotion on Instagram

Is it worth advertising on Instagram? Jawabannya tergantung pada seberapa cepat Anda membutuhkan hasil Anda.

Anda dapat mempromosikan profil Instagram Anda secara organik, artinya Anda mendapatkan audiens tanpa bantuan kampanye berbayar. This option is free and shows engagement in the long term.

Jika Anda membutuhkan lebih banyak pengikut atau pesanan dalam waktu singkat, paid promotion might be the option for you because it allows you to target specific audiences and get immediate results.

Boosted Posts vs. Ads on Instagram

If you have a business account on Instagram, you can choose between two paid promotion options: boosted posts and ads.

Boosted posts are a quick and easy way to promote your content on Instagram. You can select any post from your profile to be promoted, and it will appear as an ad in Explore, home feed, Explore feed, profile feed, and Stories.

You can boost any post from your feed right in the Instagram app

Boosted posts offer the advantage of being the most straightforward advertising choice available on Instagram. All you have to do is ​​go to your profile, tap the post you’d like to promote, and click Boost.

Ads are set up in Meta Ads Manager, which allows you to create custom advertisements with more advanced targeting options. Misalnya, audience demographics, kepentingan, perilaku, dan lokasi. They also offer different formats like photo, video, korsel, or story ads – more on that below.

The benefit of ads is that they are perfect for promoting specific products or services to a targeted audience.

Here’s how Instagram ads look like in the feed and stories

Another advantage of Instagram ads is their global availability, unlike Instagram Shops. Selain itu, you can still tag your products in the ads.

Essential Instagram Advertising Terms

Before diving into the different types of Instagram ads, it’s important to know and understand some key terms that are commonly used:

Ad objective is the goal you want your ad to achieve, such as website clicks, post engagement, or video views.

Ad format means the type of ad you choose, such as photo, video, korsel, or story.

penempatan iklan refers to where your ad will be displayed on the platform, such as in-feed or in-between stories.

This ad’s placement is a reel feed

Bid – when creating an ad on Instagram, you will have to choose a bid for each objective. This is the maximum amount you’re willing to pay for each action (such as a click or impression) that your ad receives.

Anggaran is the total amount you’re willing to spend on your ad campaign. You can set a daily or lifetime budget, depending on your preference.

Click-through rate (CTR) is the percentage of people who click on your ad after seeing it.

Konversi refers to the specific action you want users to take after seeing your ad, such as purchasing a product or filling out a form.

Pertunangan is the amount of interaction and activity generated by your ad, such as likes, komentar, dan saham.

Tayangan are the number of times your ad has been displayed on users’ feed.

Relevance score – Instagram assigns a score to each ad based on its expected relevance to the target audience. A higher relevance score means your ad is more likely to be shown to your desired audience.

Sebuah target audience is the specific group of people you want your ad to reach based on demographics, kepentingan, dan perilaku. Targeting is crucial for reaching your desired audience.

Instagram Ad Formats

Now that we have covered the basics, let’s take a closer look at the different types of Instagram ads and their benefits.

Instagram menawarkan format iklan berikut:

Photo Ads

Iklan gambar statis berfungsi paling baik saat Anda ingin menutup transaksi dengan menawarkan diskon. Photos can be in square, lanskap, or vertical format.

Video Ads

Ini bagus untuk memperkenalkan pembeli pertama kali ke produk Anda dan fitur-fiturnya. Anda dapat berbagi video hingga 60 detik dalam format lanskap atau persegi (except for in Instagram Stories.)

Stories Ads

Iklan dinamis ini membantu memperkuat keterlibatan Anda yang sudah Anda miliki dengan pelanggan. While this format can support the same media you use in other placements, it’s better to use fullscreen vertical images or videos.

Reels Ads

This format is great for showcasing your brand’s creativity. Note you can only use a fullscreen vertical asset for this format.

Carousel Ads

Pengguna dapat menggesek untuk melihat foto atau video tambahan dalam satu iklan. This type of ad helps to highlight all the product’s features/benefits. These ads appear in the square or vertical format on Feed and Stories.

Koleksi Iklan

Use collection ads to visually inspire and help your audience discover, melihat-lihat, and purchase products. Anda bisa menggunakan video, gambar, or a combination of both.

Instagram ads appear in usersFeeds and Stories alongside content from the accounts and hashtags they follow and suggested accounts matching their interests.

Instagram ads can also appear in the Explore section. On Instagram’s Explore page, users can discover new accounts they don’t already follow. By clicking on a tile, they can view ads in their feed while scrolling through a mix of organic posts and ads. Each user’s Explore tab features curated content that’s personalized based on their interests.

Di Instagram, you’ll always spot aSponsoredicon on ads, and there might be a call-to-action button below the picture.

Ads on Instagram are marked with theSponsored” ikon

You can add different calls to action to ads. Misalnya, if you show off a product’s features to a first-time audience, use CTAs like “Learn More.” If offering a final discount to close a deal, gunakan "Belanja Sekarang" sebagai CTA Anda.

Setting Up Instagram Ads for an Online Store

If you’re running an online store, you might want your Instagram ads to showcase your awesome products. To make that happen, you’ve got to link up your online store’s product catalog with Facebook. Setelah itu selesai, your products will pop up in the Facebook catalog and be ready to roll in Meta Ads Manager.

Ads Manager is a tool by Meta that lets you whip up ads on Facebook and Instagram using details from your product catalog, like images, deskripsi, harga, dan lebih.

Jadi, how do you sync your online store’s product catalog with Facebook? The easiest way is through your ecommerce platforms. Some of them have integrations that make the process easier, misalnya, Ecwid oleh Lightspeed. Connecting your Ecwid catalog to Instagram will enable you to create ads promoting your products in different formats automatically.

Advertising on Instagram enables you to connect with your ideal customers through precise targeting options, retargeting strategies, and Lookalike audiences.

Instagram targeting options allow you to reach people based on interests, perilaku, demographics, dan lebih. This allows you to narrow down your audience and ensure that your ads are seen by people who are most likely to be interested in your products.

Menargetkan kembali strategies allow you to show ads to people who have interacted with your brand before, increasing the chances of conversion.

Lookalike audiences help you find new potential customers who share similar characteristics as your current audience.

Juga, you can enhance your adsperformance by linking the Piksel meta. It is a code that tracks user behavior on your website, giving you valuable data to optimize your ads and target them better.

With Ecwid’s integration with Instagram, all these targeting options are made even more accessible. You can easily select which products to advertise on Instagram and customize the ad according to your target audience. This allows for a more personalized approach that resonates with potential customers.

Ikuti ini petunjuk to connect your Ecwid product catalog to Facebook and start advertising on Instagram.

Best Practices for Instagram Ads

Now that you get the idea of Instagram advertising, it’s time to discuss some best practices that can help you make the most out of your ads.

Test Organic Content Before Advertising

To gain a deeper understanding of your audience’s preferences, focus on creating organic content that resonates with them. Lalu, analyzer the response to this content to determine which aspects to amplify through paid ads.

This strategic approach ensures that your paid ads align closely with what engages your audience, boosting the effectiveness of your marketing campaigns.

Keep in Mind Technical Requirements

When setting up your Instagram ads, make sure to follow Meta’s technical requirements. They are different for each format:

Ad formatImage typeResolutionRatioMaximum file sizeMinimum width
Photo adJPG or PNGSetidaknya 1080 x
1080 px
1:1 atau 1.91:130MB320 px
iklan CarouselJPG or PNG, MP4, MOV or GIF1080 x 1080 px1:1 atau 1.91:1Gambar: 30MB Video: 1GB320 px
iklan videoMP4 or MOV1080 x 1920 px or
1920 x 1080 px
9:16 untuk 16:9Hingga 4 GB320 px
Story adsJPEG or MP41080 x 1920 px9:16Hingga 30 MB320 px

Sticking to these requirements ensures that your ad will be displayed correctly and won’t get rejected by Instagram.

Use Sound to Enhance the Video

Data menunjukkan bahwa 69% of users scroll through social media without sound. Jadi, make sure your video ads are good to watch without sound and use sound to surprise those who have it on:

  • Use visual elements to convey your story and main message without sound
  • Include captions for voiceovers or scripted audio
  • Use text overlay to emphasize your key message.

Ensure Your Messaging Is Clear

The first few seconds of your video ad determine whether users stop scrolling to watch. Jadi, kick off with your key message and show off your branding right from the get-go. Instagram suggests including branding in the first three seconds for increased recall.

Bungkus

By leveraging the power of social media advertising and using Ecwid’s integration with Instagram, you can expand your reach and attract new customers. With advanced targeting options and data-driven insights, you can create highly effective ads that drive conversions and increase sales for your business.

Don’t miss out on this valuable opportunity to grow your online presence and boost your bottom line with Instagram. Start advertising now and see the results for yourself!

Daftar isi

menjual secara online

Dengan Ecwid E-niaga, you can easily sell anywhere, kepada siapa pun - di internet dan di seluruh dunia.

Tentang Penulis

Anastasia Prokofieva adalah seorang penulis konten di Ecwid. Dia menulis tentang pemasaran online dan promosi ke rutinitas sehari-hari make pengusaha lebih mudah dan lebih bermanfaat. Dia juga memiliki titik lemah untuk kucing, cokelat, dan membuat kombucha di rumah.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Mudah digunakan, terjangkau (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, menganalisis penggunaan situs, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Namun, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.