Semua yang anda butuhkan untuk berjualan secara online

Set up an online store in minutes to sell on a website, sosial media, atau pasar.

Halo. Konten blog kami telah diterjemahkan secara otomatis demi kenyamanan Anda. Mohon maaf bila sesekali ada terjemahan yang buruk.

How This Women-Led Business Makes Quality Food Affordable

7 min read

Di bagian "Kisah Sukses" dari blog Ecwid, we get to publish the real-life stories of business owners who run their online stores with Ecwid by Lightspeed. You can meet fellow entrepreneurs and learn how to use Ecwid to make a thriving business.

Today we’d like to introduce you to Liz Abunaw. Liz founded Forty Acres Fresh Market on Chicago’s westside in 2018 because she saw how the lack of fresh food options in the area impeded her community. Liz wanted to do her part to help.

Five years later, her business provides access to high-quality produce to everyone in the community. She hosts monthly pop-ups, pengiriman, and subscription services. Read on to find out how she does it all!

Meet Liz and Forty Acres Fresh Market

Forty Acres Fresh Market is a Black and woman-owned grocery retailer that combats health and economic inequity by increasing access to affordable fresh food in underserved communities.

Liz Abunaw, the founder of Forty Acres Fresh Market

Forty Acres Fresh Market was founded by Liz Abunaw, who wants to increase access to fresh food options on Chicago’s westside.

 Moto kami adalah, “Fresh food for all, because every hood should be healthy. Liz Abunaw

Di 2018, Liz hosted Forty Acres Fresh Market’s first popup market. Just a year later, she expanded her business by launching a delivery subscription service of fresh produce.

The first Forty Acres Fresh Market popup team

Di 2020, Forty Acres Fresh Market continued to grow by leveraging online selling. They even have found property to hold the first Forty Acres Fresh Market brick-and-mortar store.

Saat ini, Forty Acres Fresh Market operates as a mobile produce vendor, selling fresh fruit and vegetables through seasonal pop-up markets and produce stands. Their markets are held in Chicago’s Austin neighborhood on the city’s westside. They also offer daily delivery service for preselected produce boxes throughout the city.

Popup market by Forty Acres Fresh Market

The Mission of Forty Acres Fresh Market

The Forty Acres Fresh Market team believes in the power of communities to develop, membangun, and sustain their own resources. Their main mission is to increase access to affordable, kualitas tinggi, and fresh food in underserved areas.

Sejak 2020, Forty Acres Fresh Market has also served thousands of Chicago households as a supplier for food distribution programs in collaboration with non-profit organizations.

 Our service is open to all, and we accept SNAP EBT* because high-quality fresh produce at a great price should be accessible for all. Liz Abunaw

*Electronic Benefits Transfer (EBT) is an electronic system that helps people access healthier food and other benefits through the Supplemental Nutrition Assistance Program (SNAP).

The Forty Acres Fresh Market produce stand

Forty Acres Fresh Market and the hardworking team behind it have become a vital part of the economic revitalization of Chicago’s westside. The awards they receive are proof that they bring their mission to life:

  • 2021 – People’s Choice Award at the Chicago Innovation Awards
  • 2022 – Winner of Famous Amos: Ingredients for Success.

Liz and Forty Acres Fresh Market have big plans for the future, even beyond the incredible impact they have already had.

 We look forward to opening our first brick-and-mortar store, which will allow us to expand beyond fresh produce to service all of our customer’s grocery needs. Liz Abunaw

Mix It Up Box Subscription by Forty Acres Fresh Market

Leveraging Online Selling

Di 2019, Forty Acres Fresh Market launched a subscription option for their delivery service. Awalnya, they used another platform to capture orders and process payments. Namun, it was not user-friendly, especially because payment collection was not automatic.

While searching for platforms that similar businesses use, they found Ecwid by Lightspeed. Ecwid helped them automate the subscription payment process and expand their online presence.

 Ecwid allowed us to set up a professional selling page and connect it to a payment processor to set up automatic payments for our subscription customers. Terbaik dari semua, the cost was extremely affordable. Liz Abunaw

Forty Acres Fresh Market also uses Ecwid to set up tiered delivery fees by zip code, capture customer emails, and embed their online store within their sosial media platform dan website.

Forty Acres Fresh Market’s subscription page

Liz’s Advice to Business Owners

We asked Liz to share a word of wisdom for fellow and aspiring entrepreneurs. She strongly advises business owners to create a structure for their business as soon as possible.

 Creating company policies, praktik terbaik, and operational plans gives you a strong foundation from which to grow your business. Liz Abunaw

Liz emphasizes that having a structure allows a business owner to expand and grow their business instead of executing day-to-day tasks.

 Developing processes for everything you do is the key to moving from working in your business on a daily basis to having the freedom to work ON the business.  Liz Abunaw

Make sure to check out Forty Acres Fresh Market’s website to see how they help their community—we’re sure you’ll be inspired to build a business that serves a purpose.

A Forty Acres Fresh Market customer

Bagikan Cerita Anda di Blog

Di "Cerita-cerita sukses" bagian dari Ecwid oleh blog Lightspeed, Anda bisa mengenal sesama pedagang dan belajar dari pengalaman langsung.

Jika Anda ingin berbagi pengalaman menjalankan toko Ecwid atau memberikan saran kepada sesama pengusaha tentang cara menggunakan alat Ecwid secara maksimal, kami akan senang mendengar dari Anda. Hubungi blog@ecwid.com, dan kami akan mengambilnya dari sana!

Daftar isi

menjual secara online

Dengan Ecwid E-niaga, you can easily sell anywhere, kepada siapa pun - di internet dan di seluruh dunia.

Tentang Penulis

Anastasia Prokofieva adalah seorang penulis konten di Ecwid. Dia menulis tentang pemasaran online dan promosi ke rutinitas sehari-hari make pengusaha lebih mudah dan lebih bermanfaat. Dia juga memiliki titik lemah untuk kucing, cokelat, dan membuat kombucha di rumah.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Mudah digunakan, terjangkau (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, menganalisis penggunaan situs, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Namun, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.